Social Software
May 17, 2008
AOL Sheds Its Brand to Draw Specialty Audiences
“If you want to attract a new, young audience to a site, attaching 'AOL' is probably a kiss of death. They are wise to use the new individual property brands.”
Unless you're looking carefully, you'll likely miss the fact that the new Asylum Web site for young men is a creation of Time Warner Inc.'s AOL. via News Max
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