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Who: Holly Hamann, Co-founder and CMO, TapInfluence Hamann is co-founder and CMO of TapInfluence, a SaaS-based software that helps marketers and agencies create, publish and measure content marketing programs.
Things are looking up for women business owners. 89% are optimistic about the overall business performance in the coming year and that's up 8% from where they stood last year.
In January 2014, the US Food and Drug Administration gave the pharmaceutical industry another glimpse of its thinking on social media marketing.
Social media is big business today, with billions of dollars spent on advertising in social networks by corporations, businesses of all sizes and social media consultants.
Recently, Hawaiian Electric Company began using social media like Twitter and Facebook .
For several years running, Americans have chosen to spend more time in social media than anywhere else on the Web.
Sisters Nabia, 25, and Rammal, 26, are living their dream. Their small, online photography business has garnered a sizable clientele in a short span of time.
The first in a two-part series. While email marketing may have lost a bit of luster given the instant gratification of social media, it's alive and well and is one of several digital marketing channels businesses are spending significantly more on in 2014.
Maxima Media, the outdoor industry's most cutting-edge full-service agency, and creators of the Hyper-Communication Network mastering today's social and digital media solutions is pleased to announce its selection by Eddie Salter - The Turkey Man.
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others.
Uproar, a PR and social media agency, will open its third North American office in Chicago on Apr. 1. The firm currently has offices in Orlando, FL., and Toronto, Canada.
In social media marketing, how you use punctuation, when you post, how long your message is, and who your audience is all have an impact on its effectivness.
If you use Facebook to promote your small business but have been reluctant to pull the trigger on paid ads, soon you may have no choice.
In a November 2013 study by LinkedIn in partnership with TNS , nearly three-quarters of hypergrowth SMBs in North America - those that had experienced a significant increase in overall revenues vs. the prior year - said they had increased spending on social media and social ads.
As a content marketing specialist, one covers numerous stories on how to bring informative information to clients and future prospects, simplifying social media marketing, creating step-by-step articles, guiding you to the World Wide Web platform right for you.
The annual search marketing expo is being held in San Jose, March 11-13, 2014 at the San Jose McEnery Convention Center.