Customer Interaction Solutions
Aetrex Worldwide Partners With TRAFFIQ on Digital Marketing...
TRAFFIQ will manage digital display and search engine marketing campaigns that drive online sales and increased customer awareness for Aetrex's many specialized styles of comfort and wellness footwear products.
Search Engine Journal
6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work.
Thu Jul 24, 2014
Agencies Dissect Foursquare's Makeover
Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks.
Wed Jul 23, 2014
Marin Software and DataSong Partner to Connect Paid Search With Marketing Intelligence Data
Marin Software , provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced that DataSong, an analytics Software as a Service company specializing in revenue attribution and customer targeting, has become a Marin Connect certified partner.
Tue Jul 22, 2014
Lead Generation Is Still The Lifeblood For Startups
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup .
Rakuten Marketing Q2 Results: Double and Triple Digit Growth in...
Rakuten Marketing's affiliate, display and search marketing channels report continued, strong growth for the second quarter of 2014.
Thu Jul 17, 2014
Natl. Relocation & Real Estate
Ask the Expert: What are the Top Online Real Estate Marketing Tools?
Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? A: Online marketing is one of the most important areas in which to grow your business.
Mobile Drives Increased Spend and Clicks on Both Google and Bing in Q2 2014
Much of the growth can be attributed to increased advertising on mobile devices, including both tablets and smartphones, as overall mobile spend share has reached 29%.
Wed Jul 16, 2014
adMarketplace Introduces Programmatic Bids For Its Search Marketplace
The tool, BidSmart, integrates into the company's Advertiser 3D platform, which allows brands to bid on a variety of traffic sources.
How Brand BFFLs Enter Inner Circles
Best friends for life. What brand wouldn't want that distinction? Morality might become the stepping stone into the inner circle, but relevance and trust keep the fire burning.
Tue Jul 15, 2014
Paid search spending jumps 21% in Q2
When it comes to growth in paid search advertising , mobile is where it's at. While total search spending rose 21% in the second quarter of 2014 over the same period last year, spending on smartphones and tablets shot up 98%, according to an analysis by search marketing agency Covario Inc. The quarterly spending analysis is based on the global paid ... (more)
Mon Jul 14, 2014
BARKER Expands Digital Marketing Capabilities with Acquisition of BrandWire
The acquisition enhances BARKER's digital marketing offerings while adding several international prestige brands to the firm's client roster.
Sun Jul 13, 2014
Slow growth masks big swings in ad budgets
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.
Thu Jul 10, 2014
SEO Iberica Launches New Updated Strategic SEO Packages for Spanish Companies
SEO Iberica specializes in helping Spanish businesses create a global reach through web design, SEO and online marketing and they have recently redesigned their SEO packages.
Tue Jul 08, 2014
Baird Capital backs WordStream
WordStream Inc., a leading provider of search engine marketing software, has secured $12 million in new funding, led by new investor Baird Capital of Chicago, the direct private investment arm of Robert W. Baird & Co., with participation by current investor Sigma Partners.
Search Engine Journal
A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google by @Rocco_Zebra_Adv
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product for your customers in order to build lasting relationships.
Mon Jul 07, 2014
Marketing agency Merkle acquires search engine marketing services firm RKG
Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.
Sun Jul 06, 2014
Best Pay Per Click Software Rankings Named by topseos.com for July 2014
Businesses searching for remarkable internet marketing software vendors to help them access the ratings online to discover software vendors which have been judged by an independent third party.
Thu Jul 03, 2014
How Online Guest Experience Improves ROI.
In the virtual world, just as in the real world, accessibility matters; How people find and interact with your property's website can make all the difference and more specifically, your website's channel management and booking engine can improve guest experience before your customers even set foot in the lobby.