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Search Engine Marketing News

Search Engine Marketing news continually updated from thousands of sources around the net.

Tuesday | Customer Interaction Solutions

Aetrex Worldwide Partners With TRAFFIQ on Digital Marketing...

TRAFFIQ will manage digital display and search engine marketing campaigns that drive online sales and increased customer awareness for Aetrex's many specialized styles of comfort and wellness footwear products.

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Related Topix: TRAFFIQ, Marketing, Emerging Technology, Search Engines

Tuesday | Search Engine Journal

6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work.

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Related Topix: Emerging Technology, Search Engines, Google, Startups, Marketing

Thu Jul 24, 2014

Adweek

Agencies Dissect Foursquare's Makeover

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks.

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Related Topix: Marketing

Wed Jul 23, 2014

Sys-Con Media

Marin Software and DataSong Partner to Connect Paid Search With Marketing Intelligence Data

Marin Software , provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced that DataSong, an analytics Software as a Service company specializing in revenue attribution and customer targeting, has become a Marin Connect certified partner.

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Related Topix: Marin Software, Startups, Marketing, Science / Technology, Software as a Service, Emerging Technology, Search Engines

Tue Jul 22, 2014

Examiner.com

Lead Generation Is Still The Lifeblood For Startups

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup .

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Related Topix: Marketing, Emerging Technology, Search Engines, Internet, Science / Technology, Twitter, Native Advertising

Hispanic Business

Rakuten Marketing Q2 Results: Double and Triple Digit Growth in...

Rakuten Marketing's affiliate, display and search marketing channels report continued, strong growth for the second quarter of 2014.

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Related Topix: Marketing, Emerging Technology, Search Engines

Customer Interaction Solutions

topseos.com Selects Boostability as the Second Top Search Engine Optimization Service for July 2014

July 22, 2014 topseos.com has announced the rankings of the 100 best search engine marketing firms for July 2014.

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Related Topix: Emerging Technology, Search Engines, Search Engine Optimization, Marketing, Science / Technology, Internet

Thu Jul 17, 2014

Natl. Relocation & Real Estate

Ask the Expert: What are the Top Online Real Estate Marketing Tools?

Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? A: Online marketing is one of the most important areas in which to grow your business.

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Related Topix: Marketing, Emerging Technology, Search Engines, Social Media Marketing, Search Engine Optimization, Internet, Science / Technology

Sys-Con Media

Mobile Drives Increased Spend and Clicks on Both Google and Bing in Q2 2014

Much of the growth can be attributed to increased advertising on mobile devices, including both tablets and smartphones, as overall mobile spend share has reached 29%.

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Related Topix: Emerging Technology, Search Engines, Google, Startups, Marketing, Internet, Science / Technology

Wed Jul 16, 2014

MediaPost

adMarketplace Introduces Programmatic Bids For Its Search Marketplace

The tool, BidSmart, integrates into the company's Advertiser 3D platform, which allows brands to bid on a variety of traffic sources.

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Related Topix: Science, Computer Science, Emerging Technology, Search Engines, Internet, Science / Technology, Google, Startups

MediaPost

How Brand BFFLs Enter Inner Circles

Best friends for life. What brand wouldn't want that distinction? Morality might become the stepping stone into the inner circle, but relevance and trust keep the fire burning.

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Related Topix: Emerging Technology, Search Engines, Marketing, Silverpop

Tue Jul 15, 2014

Internet Retailer

Paid search spending jumps 21% in Q2

When it comes to growth in paid search advertising , mobile is where it's at. While total search spending rose 21% in the second quarter of 2014 over the same period last year, spending on smartphones and tablets shot up 98%, according to an analysis by search marketing agency Covario Inc. The quarterly spending analysis is based on the global paid ... (more)

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Related Topix: Marketing, Emerging Technology, Search Engines, Science / Technology, Internet

Mon Jul 14, 2014

Business Wire

BARKER Expands Digital Marketing Capabilities with Acquisition of BrandWire

The acquisition enhances BARKER's digital marketing offerings while adding several international prestige brands to the firm's client roster.

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Related Topix: Marketing

Sun Jul 13, 2014

Automotive News

Slow growth masks big swings in ad budgets

The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.

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Related Topix: Emerging Technology, Search Engines

Thu Jul 10, 2014

SBWire

SEO Iberica Launches New Updated Strategic SEO Packages for Spanish Companies

SEO Iberica specializes in helping Spanish businesses create a global reach through web design, SEO and online marketing and they have recently redesigned their SEO packages.

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Related Topix: Emerging Technology, Search Engines, Search Engine Optimization, Web Design, Arts, Marketing, Internet, Science / Technology

Tue Jul 08, 2014

PE Hub

Baird Capital backs WordStream

WordStream Inc., a leading provider of search engine marketing software, has secured $12 million in new funding, led by new investor Baird Capital of Chicago, the direct private investment arm of Robert W. Baird & Co., with participation by current investor Sigma Partners.

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Related Topix: WordStream, Marketing, Emerging Technology, Search Engines, Venture Capital, Sigma Partners, Startups

Search Engine Journal

A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google by @Rocco_Zebra_Adv

Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product for your customers in order to build lasting relationships.

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Related Topix: Social Software, Twitter, Marketing, Emerging Technology, Search Engines, Google, Startups

Mon Jul 07, 2014

Internet Retailer

Marketing agency Merkle acquires search engine marketing services firm RKG

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Emerging Technology, Search Engines, Mobile Marketing, Internet, Science / Technology

Sun Jul 06, 2014

Hispanic Business

Best Pay Per Click Software Rankings Named by topseos.com for July 2014

Businesses searching for remarkable internet marketing software vendors to help them access the ratings online to discover software vendors which have been judged by an independent third party.

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Related Topix: Marketing, Science / Technology, Internet, Emerging Technology, Search Engines

Thu Jul 03, 2014

4 Hoteliers

How Online Guest Experience Improves ROI.

In the virtual world, just as in the real world, accessibility matters; How people find and interact with your property's website can make all the difference and more specifically, your website's channel management and booking engine can improve guest experience before your customers even set foot in the lobby.

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Related Topix: Emerging Technology, Search Engines, Marketing, Science / Technology, Internet

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