Mobile Marketing News

The Policy Server will combine with Tekelec's Subscriber Profile Repository to enable TelefA3nica UK to offer advanced digital lifestyle services for smartphones, tablets and other mobile data devices, while lowering network operating costs.

The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience.

This AdMob vet wants to bridge the divide between desktop and mobile advertising.

Responding to strong industry demand, payvia, a Silver Lake Sumeru portfolio company, creates the first-ever solution combining mobile payments, user targeting and mobile marketing on a directly connected carrier platform allowing companies to seamlessly target, transact and engage with consumers May 20th 2013.

I've been singling out attractive opportunities in low-priced stocks since my original "10 Stocks Under $10" column a dozen years ago, and I've seen plenty of stocks with pocket change prices generate incredible gains.

SoundBite Communications , a mobile marketing and customer experience management company, has been acquired by Daly City, Calif.-based Genesys.

While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up.

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups.

Dropbox, a free service used by over 100 million people to bring their photos, docs, and videos anywhere and share them easily, is now integrated into the Imprev Marketing Platform.

Payvia's deal to buy Mogreet enables digital goods retailers to get mobile marketing and payments services from one vendor.

Jordan Crook studied English Literature at New York University before entering the tech space.

Florida-based department store chain Bealls Inc. spent $2,000 earlier this year to promote one of its Facebook posts announcing a Summer preview sale of 25% off all merchandise.

Waltham-based Adelphic Mobile said Monday it's brought on a well-known mobile marketing technology executive, Michael Collins of WPP's Joule mobile marketing division, as its new CEO.

Addictive Mobility has begun to introduce regional advertisers to social targeting on mobile through a strategic partnership with Red Blue Blur Ideas , a leading digital and performance-based agency in Dubai, UAE.

Do you really know the value of each click for your display or streaming ads? How about the value of your Facebook likes or mobile subscribers? Many radio AEs still struggle with selling digital advertising, so they give it away as a 'value add' because they aren't confident enough to explain its true value.

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.

We are stepping into a world where smartphones and tablets outsell PCs. While regional advertisers are aware that the industry is going 'mobile', spend on digital advertising is still low, according to a recent report by global consulting firm Deloitte.

On Thursday, Google introduced a full slate of new developer tools and resources as the company touted a revitalized AdMob.

Jordan Crook studied English Literature at New York University before entering the tech space.

One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many.