Mobile Marketing News

We are stepping into a world where smartphones and tablets outsell PCs. While regional advertisers are aware that the industry is going 'mobile', spend on digital advertising is still low, according to a recent report by global consulting firm Deloitte.

On Thursday, Google introduced a full slate of new developer tools and resources as the company touted a revitalized AdMob.

Jordan Crook studied English Literature at New York University before entering the tech space.

One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many.

Ex-Groupon CEO Mason Moving to San Francisco to Start New Company Former Groupon Inc.

The ability to target consumers based on location is no longer an emerging element of mobile technology - it is the standard on which all other strategies are based.

We define each here to create a reference regarding the relationship of each to "mobile marketing". Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.

As OBJ Enterprises begins work on a new platform to help indie developers build and release fun and profitable gaming apps, mobile advertising is proving to be a crucial money maker for online communications platforms.

To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business .

Through May 14 shares were down 29 percent from the initial public offering price of $38, making Facebook the fifth-worst performer of the 124 stocks that debuted during the same period, according to data compiled by Bloomberg.

OVERLAND PARK, Kan. & NEW YORK - Sprint and Time Inc. announced a mobile content, advertising and retail alliance.

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast .

Tomorrow marks Facebook 's one-year anniversary as a publicly traded company. In the 12 months since its notorious IPO , the social media mammoth has made some significant strides, as well as some missteps.

Marble Slab Creamery and MaggieMoo's Ice Cream Stores Grow Sales More Than 50 Percent Through Mobile, Loyalty and Social Integration Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery found a way to differentiate against growing competition while increasing average transactions by more than 50 percent through MercuryLoyalty, a mobile and ... (more)

Join hundreds of Internet Commerce Entrepreneurs, senior marketers, project designers, managers, business developers and more than 25 internet and marketing experts for an unforgettable experience at the 2013 ICE Retailer eCommerce Conference in Atlanta, GA; September 20-21 at the Marriot Renaissance Airport Hotel.

A new study by mobile advertising analysts Millennial Media finds that Apple's iOS is again the dominant platform for ad impressions, a measure of the effectiveness and engagement with in-app advertising.

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Dave Evans, a manager at the Information Commissioner's Office , believes consumers only become interested in privacy when brands misuse data.

When it comes to mobile advertising, there is always a question regarding attribution.

Mobile marketing is the use of a mobile device or network enabling individuals and organizations to interact using various electronic applications.