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Mobile Marketing News

Mobile Marketing news continually updated from thousands of sources around the net.

22 min ago | Hispanic Business

iSIGN Media Announces Bridge Financing

The Notes will have a term of three months , and will accrue interest at a rate of 8% per annum, payable upon maturity.

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Related Topix: Marketing

Mon Jul 21, 2014

Internet Retailer

New York advertising and digital marketing firm CHR Group acquires an e-commerce design firm

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Internet, Science / Technology, Marketing, Public Relations

Internet Retailer

For Netflix, profit is the new black

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Netflix, Startups, Marketing, Science / Technology, Internet

The Globe and Mail

Yahoo to buy analytics startup Flurry to bolster mobile ads

Yahoo CEO Marissa Mayer delivers her keynote address at the annual Consumer Electronics Show in Las Vegas Yahoo CEO Marissa Mayer delivers her keynote address at the annual Consumer Electronics Show in Las Vegas Yahoo Inc will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertising business that still lags Google Inc's and ... (more)

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Related Topix: Startups, Yahoo!, Yahoo, iPhone and iPad App, Google

Reuters

Yahoo to buy analytics startup Flurry to bolster mobile ad business

Yahoo Inc will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertising business that still lags Google Inc's and Facebook Inc's in scale.

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Related Topix: Startups, Yahoo!, Yahoo, iPhone and iPad App

Internet Retailer

Q1 web sales drop 1% for PetMed Express

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Science / Technology, Internet

DM News

Mobile Attribution Is a Work in Progress

Nearly 86 million Americans shop on their smartphones, according to comScore. However, an estimated 40% of shoppers use three or more channels before making a purchase-up from just 10% in 2002.

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Related Topix: Marketing

Wired

Facebook Explains Why It Wants to Be a Retail Store

Last week, Mark Zuckerberg and company started testing a "Buy" button inside the News Feed posts and ads that turn up on the world's most popular social network, letting users instantly pay for goods and services from other merchants without leaving Facebook.

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Related Topix: Startups, Facebook, Social Software, IGN Entertainment, Mark Zuckerberg, Internet, Science / Technology

Hispanic Business

EFI Acquires DirectSmile, Broadens VDP and Cross Media Capabilities

DirectSmile's technologies extend EFI's offerings and will give customers expanded, fully integrated capabilities with data-driven digital print, web, e-mail, social media and mobile marketing workflows.

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Related Topix: Marketing, Social Software, Corporate / Securities Law, Law

Sun Jul 20, 2014

Scoop

Mobile Embrace develops innovative mobile rich media ad unit

The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film's essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

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Customer Interaction Solutions

Mobile marketing platform co Singular raises $5m [Globes, Tel Aviv, Israel :: ]

Via Acquire Media NewsEdge) July 20--SaaS mobile marketing platform Singular Singular has closed $5 million in seed funding.

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Related Topix: Marketing, Israel, World News

Sat Jul 19, 2014

Berkshire Eagle

Tony Dobrowolski: Changes in marketing, biotech

A lot of retailers, small and large, local, regional and national, are being bombarded with information about mobile marketing.

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Related Topix: Marketing, Pittsfield, MA, Berkshire, MA

Benzinga

Google's Outlook Enchants Analysts; Q2 Rev Up 22%, Ad Prices Down 6%

Deutsche Bank analyst Ross Sandler called Google is the "only mega-cap tech company growing north of 20 percent" annually and said second-quarter results show it "successfully transitioning to mobile from PCs."

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Related Topix: Emerging Technology, Search Engines

Adweek

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping - even if they may fly under the radar to many observers.

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Related Topix: Google, Startups, Emerging Technology, Search Engines, Santa Clara County, CA, Mountain View, CA, Marketing

Insider Monkey

James Gautrey Talks Google Inc (GOOG)'s Results and Acquisitions

Google Inc reported second quarter earnings that although showed improvement from last year's numbers, left a lot to be desired about the company especially its chances of surviving the rapid shift to mobile advertising.

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Related Topix: Google, Startups, Emerging Technology, Search Engines

VentureBeat

Coming soon to Facebook: Video ads that follow you from device to device

Check out this article! http://venturebeat.com/2014/07/18/advertisers-on-facebook-seek-more-control-over-mobile-ad-targeting/ Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.

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Related Topix: Startups, Facebook

Fri Jul 18, 2014

Street Fight

Daily: Starbucks Orders Ahead, Google's Mobile Problem

Starbucks Has Bigger Plans in Mobile Payments Than Most People Realize A decade after the idea was first sketched on the proverbial drawing broad, Starbucks is poised to finally let its customers order their coffees from their phones.

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Related Topix: Emerging Technology, Search Engines, Yext

CBS Local

President Of Philadelphia Marketing Agency Finds Internships To Be Crucial

Education begins in the classroom but continues throughout one's whole career. A degree in your chosen field is your first priority, but a key to landing that job is a good internship.

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Related Topix: Marketing, Internships, King of Prussia, PA

Internet Retailer

Dell becomes the biggest e-retailer to accept Bitcoin

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Economics News, Bitcoin, Computers, Dell, CPU, Science / Technology, Marketing, Internet

Editor & Publisher

Googlea s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

In the court of Internet advertising, sometimes it's hard to be the king. Long the reigning champion of online search advertising, Google faces a persistent headache: Consumers are increasingly moving from desktop computers to smartphones and tablets, where the desktop advertising formats of old are not as alluring because of the screen-size ... (more)

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Related Topix: Startups, Emerging Technology, Search Engines, AdMob, Computers

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