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Mobile Marketing News

Mobile Marketing news continually updated from thousands of sources around the net.

10 hrs ago | Business Wire

Tekeleca s Market-Leading Policy Server Selected by Telef nica UK Limited for 3G and LTE Networks

The Policy Server will combine with Tekelec's Subscriber Profile Repository to enable TelefA3nica UK to offer advanced digital lifestyle services for smartphones, tablets and other mobile data devices, while lowering network operating costs.

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Related Topix: Tekelec, Telecom

14 hrs ago | Silicon Alley Insider

The Tracking Solutions That Could Lead An Explosion In Mobile Marketing

The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience.

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17 hrs ago | Fortune

Why every advertiser should know about Drawbridge

This AdMob vet wants to bridge the divide between desktop and mobile advertising.

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Related Topix: Startups, AdMob, Google, Best Buy, Retail, TV, Electronics

19 hrs ago | GoMo News

payvia acquires Mogreet to create the first end-to-end mobile...

Responding to strong industry demand, payvia, a Silver Lake Sumeru portfolio company, creates the first-ever solution combining mobile payments, user targeting and mobile marketing on a directly connected carrier platform allowing companies to seamlessly target, transact and engage with consumers May 20th 2013.

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Related Topix: MoGreet, Marketing, GameFly, 2012 Presidential Election, US Politics, US News

23 hrs ago | The Motley Fool

5 Stocks Under $10 Worth Buying

I've been singling out attractive opportunities in low-priced stocks since my original "10 Stocks Under $10" column a dozen years ago, and I've seen plenty of stocks with pocket change prices generate incredible gains.

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Related Topix: Financial Markets, Millennial Media, REIT, Personal Finance

Yesterday | Business Journal

SoundBite Communication sold to Genesys in $100M deal

SoundBite Communications , a mobile marketing and customer experience management company, has been acquired by Daly City, Calif.-based Genesys.

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Related Topix: Daly City, CA

Mon May 20, 2013

MediaPost

Volatri Gears Up For Performance-Based Models, Releases SecondClick Tech

While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up.

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TechCrunch

Mobile Ad Startup Adelphic Hires WPP's Michael Collins As CEO

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups.

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Related Topix: Marketing

Natl. Relocation & Real Estate

Imprev Adds Dropbox Integration to Real Estate's Only Mobile Marketing Centers

Dropbox, a free service used by over 100 million people to bring their photos, docs, and videos anywhere and share them easily, is now integrated into the Imprev Marketing Platform.

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Related Topix: Marketing, Dropbox, iPod touch App, iPad App, iPhone and iPad App, iPhone App, Craigslist.

Internet Retailer

A mobile billing specialist buys a marketing firm

Payvia's deal to buy Mogreet enables digital goods retailers to get mobile marketing and payments services from one vendor.

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Related Topix: MoGreet, Cell Phones, Cellphones, Electronics

TechCrunch

Amazon Studios Picks Up "Alpha House" Comedy Series Starring John ...

Jordan Crook studied English Literature at New York University before entering the tech space.

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Related Topix: Amazon, New York University, Startups, TechCrunch, Marketing, Zombieland

Internet Retailer

Top 500 retail chains kick it in with social media

Florida-based department store chain Bealls Inc. spent $2,000 earlier this year to promote one of its Facebook posts announcing a Summer preview sale of 25% off all merchandise.

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Related Topix: Startups, Facebook, Social Software

Business Journal

Adelphic Mobile hires new CEO from WPP mobile ad division

Waltham-based Adelphic Mobile said Monday it's brought on a well-known mobile marketing technology executive, Michael Collins of WPP's Joule mobile marketing division, as its new CEO.

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Related Topix: WPP, OgilvyOne, 24/7 Real Media

Sys-Con Media

Addictive Mobility Enters the Middle East

Addictive Mobility has begun to introduce regional advertisers to social targeting on mobile through a strategic partnership with Red Blue Blur Ideas , a leading digital and performance-based agency in Dubai, UAE.

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Related Topix: Booz & Company

Sun May 19, 2013

Radio Ink

(DIGITAL) Calculate the Value Of A Like Or A Click

Do you really know the value of each click for your display or streaming ads? How about the value of your Facebook likes or mobile subscribers? Many radio AEs still struggle with selling digital advertising, so they give it away as a 'value add' because they aren't confident enough to explain its true value.

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AdWeek

This Summer Could Be the Breakthrough in Mobile Advertising

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.

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Related Topix: iPad App, Twitter, iPhone App, iPod touch App, iPhone and iPad App, iPod touchiPad App, Pinterest, Instagram, Oblivion, Western, Adventure, Science Fiction Movies, Celebrities, Tom Cruise

Al Bawaba

Mobile ads in ME only 8% of total advertising - Deloitte

We are stepping into a world where smartphones and tablets outsell PCs. While regional advertisers are aware that the industry is going 'mobile', spend on digital advertising is still low, according to a recent report by global consulting firm Deloitte.

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Sat May 18, 2013

Science Library Pad

Developers Beginning to Defect from AdMob's Empire

On Thursday, Google introduced a full slate of new developer tools and resources as the company touted a revitalized AdMob.

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Related Topix: Startups, AdMob, Apple, Steve Jobs

TechCrunch

This Week On The TechCrunch Gadgets Podcast: All Google I/O, All The Time

Jordan Crook studied English Literature at New York University before entering the tech space.

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Related Topix: Google, Startups, Emerging Technology, Search Engines, TechCrunch, New York University, Marketing

Adotas

It's Not Digital - It's Mobile

One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many.

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