Mobile Marketing News
Mobile Marketing news continually updated from thousands of sources around the net.
Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world.
Larry Meador, CEO, evok advertising: What has your firm done with mobile advertising? A good example is an integrated digital campaign we did in support of a Visitors & Convention Bureau rebrand.
Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with.
Convert2Media CEO and co-founder Steve Howe grew his Ocoee-based firm to $76.3 million in revenue, after starting it in his living room in 2008.
Mobile has moved beyond a "channel" and become a behavior. A verb. A necessity. It's safe to say that if you haven't moved to mobile in some form - advertising, app, responsive name, you name it - you've fallen way behind.
Mobile advertising reached a record 76% of total ad revenue and local grew at 144% year-over-year,' stated Chairman, President and CEO of Pandora.
It wasn't long ago that Facebook was widely seen as having a "mobile problem." Those days are gone, and investors couldn't be more pleased.
NEWS ANALYSIS: Mobile advertising is poised to surpass newspapers and radio advertising in 2014 as the amount of time people work with their smartphones and tablets keeps rising.
Pandora Media, the biggest Internet radio service, posted second-quarter profit that beat analysts' estimates and raised its forecast for the year.
It's called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer's mobile app.
Investors reacted to quarterly results from companies across several industries, including Facebook, Ford and Caterpillar.
Check out this article! http://venturebeat.com/2014/07/24/5-lessons-from-mobilebeat-move-beyond-mobile-tactics-invest-in-the-experience-first/ After two jam-packed days of panel sessions at the recent MobileBeat conference, featuring brand executives in the retail, CPG and travel sectors, my head are flowing with mobile marketing insights and ... (more)
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Let's say you're spending some quality time with your favorite mobile app and an ad for a restaurant pops up on your phone.
Marketers will spend more on mobile advertising this year than they will on newspaper and radio ads, continuing a dramatic marketplace shift, according to a new study from research firm eMarketer.
There are many new ways to use social, mobile, and hyper-targeted marketing strategies.
Updated: Sat Jul 26, 2014 03:48 am
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