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Mobile Marketing News

Mobile Marketing news continually updated from thousands of sources around the net.

7 hrs ago | NewsFactor

Facebook on a Roll with Mobile Ad Surges

Social media giant Facebook's earnings show the company is succeeding in steering advertisers to its mobile platform at a time when most of its users are using mobile devices to access the social network.

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Related Topix: Startups, Facebook, Social Software, Advertising, AdMob

Fri Jul 25, 2014

Bizcommunity

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world.

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Related Topix: Cellphones, Cell Phones, Electronics, Deloitte, World News, South Africa, Africa, iPhone

Business Journal

Local experts on why digital and mobile ads gaining ground

Larry Meador, CEO, evok advertising: What has your firm done with mobile advertising? A good example is an integrated digital campaign we did in support of a Visitors & Convention Bureau rebrand.

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Related Topix: Marketing

Clickz

Amazon's Fire Phone May Add Another Layer to Mobile Marketing

Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with.

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Related Topix: Marketing, Science / Technology, Internet, iPhone, Cameras

Business Journal

7 questions with Convert2Media CEO Steve Howe

Convert2Media CEO and co-founder Steve Howe grew his Ocoee-based firm to $76.3 million in revenue, after starting it in his living room in 2008.

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CMSWire

3 Things You Probably Forgot in Your Mobile Strategy

Mobile has moved beyond a "channel" and become a behavior. A verb. A necessity. It's safe to say that if you haven't moved to mobile in some form - advertising, app, responsive name, you name it - you've fallen way behind.

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Related Topix: Advertising, Marketing

Hispanic Business

Pandora Reports Q2 2014 Financial Results

Mobile advertising reached a record 76% of total ad revenue and local grew at 144% year-over-year,' stated Chairman, President and CEO of Pandora.

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Reuters

Global Markets-Stocks gain, U.S. bonds fall on jobless data, results

Global stock markets edged higher while U.S. debt prices fell on Thursday following unexpectedly low U.S. weekly jobless claims and stronger-than-expected U.S. earnings.

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Related Topix: Financial Markets, Stamford, CT

Thu Jul 24, 2014

WZVN-TV Fort Myers

Facebook at all-time high on mobile might

It wasn't long ago that Facebook was widely seen as having a "mobile problem." Those days are gone, and investors couldn't be more pleased.

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Related Topix: Startups, Facebook, Social Software, Internet, Science / Technology

CNet News

Mobile Ad Spending Surges With Big Shift to Smartphone, Tablet Use

NEWS ANALYSIS: Mobile advertising is poised to surpass newspapers and radio advertising in 2014 as the amount of time people work with their smartphones and tablets keeps rising.

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Related Topix: eMarketer, Cambridge, MA

San Jose Mercury News

Pandora raises full-year forecast and tops analysts' estimates

Pandora Media, the biggest Internet radio service, posted second-quarter profit that beat analysts' estimates and raised its forecast for the year.

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Related Topix: Pandora, Startups, Pandora Media, WebMD, Business News

Internet Retailer

The missing link in mobile marketing

It's called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer's mobile app.

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Related Topix: Marketing, Emerging Technology, Search Engines, Search Engine Optimization, Google, Startups

The Fresno Bee

US stocks stall in late afternoon amid earnings

Investors reacted to quarterly results from companies across several industries, including Facebook, Ford and Caterpillar.

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Related Topix: Financial Markets, Startups, Facebook, Housing

VentureBeat

5 lessons from MobileBeat: Move beyond mobile tactics, invest in the experience first

Check out this article! http://venturebeat.com/2014/07/24/5-lessons-from-mobilebeat-move-beyond-mobile-tactics-invest-in-the-experience-first/ After two jam-packed days of panel sessions at the recent MobileBeat conference, featuring brand executives in the retail, CPG and travel sectors, my head are flowing with mobile marketing insights and ... (more)

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Related Topix: Marketing, Enterprise Mobile, Startups, AdMob

The Independent

Facebook shares soar to new record high as Wall Street...

Note: We do not store your email address but your IP address will be logged to prevent abuse of this feature.

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Related Topix: Startups, Facebook, Social Software

Silicon Alley Insider

There's A 'Dirty Data' Secret The Mobile Ad Industry Doesn't Want To Talk About

Let's say you're spending some quality time with your favorite mobile app and an ad for a restaurant pops up on your phone.

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Counselor

Mobile Ad Spending To Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper and radio ads, continuing a dramatic marketplace shift, according to a new study from research firm eMarketer.

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Related Topix: eMarketer

Clickz

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

There are many new ways to use social, mobile, and hyper-targeted marketing strategies.

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Related Topix: Marketing

Internet Retailer

eBay will auction off a rare comic treasure

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Internet, Science / Technology

Wed Jul 23, 2014

Franchising.com

Top Ten Percent

As a Top Ten Percent franchisee, you will be in the prestigious business of evaluating and selecting the top businesses in your local area.

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Related Topix: Marketing, Illinois

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