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Media Buying News

Media Buying news continually updated from thousands of sources around the net.

3 hrs ago | Sys-Con Media

ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business

This round marks ChoiceStream's first new-investor-led financing since the company's 2011 transformation into a pure-play demand-side advertising platform.

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Related Topix: Advertising, Business Insider

Fri Jul 25, 2014

MediaPost

The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'

Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies being drawn between Wall Street's high-speed trading systems and Madison Avenue's programmatic media-buying business, especially the notion of "dark pools."

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MediaPost

The Simple Side Of Programmatic

Programmatic buying has become one of the most popular buzzwords in our industry, and as I said a few months back, it's often used as a catchall phrase or used interchangeably with the term "real-time bidding."

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Related Topix: Marketing

Forbes.com

A Primer On The Progression Of Programmatic Media, From Search To TV

There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term "programmatic" as the inevitable and enviable future of all media buying.

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Related Topix: Marketing

WSJ Media and Advertising

Why Advertisers Are Questioning How Agency Trading Desks Work

It's one of the issues advertisers say concerns them most: Exactly what are agency trading desks charging them for? For major ad holding companies, their "trading desks" are a bright spot.

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Related Topix: Omnicom Group, Advertising

Editor & Publisher

Ad Spending Expansion Seen Slowing in Quarter 2

Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy.

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Thu Jul 24, 2014

Freshnews

Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers

Dobleas' parent entity, FreakOut Inc. , Japan's leading Demand Side Platform , commenced trading and was listed on the Tokyo Stock Exchange Mothers on June 24, 2014.

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Sys-Con Media

Smaato Delves into Premium Media Buying in Real-Time

Smaato , the leading global mobile Real-Time Bidding ad exchange and Supply Side Platform , today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.

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Related Topix: Smaato

Wed Jul 23, 2014

Advertising Age

Marketers: It's Time to Take a Closer Look at Agency Spending

When it comes to measuring ROI, companies spend much more time on the "R" than on the "I" .

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Related Topix: Marketing

Tue Jul 22, 2014

VentureBeat

How Zappos is personalizing the consumer ad experience

In today's atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying.

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MediaPost

Centro Taps M&A Vet As CFO

At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad tech vet with investment banking experience in as its new CFO.

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Related Topix: Venture Capital, Emerging Technology

Mon Jul 21, 2014

Sys-Con Media

Addictive Mobility Further Strengthens its Mobile In-App Inventory

"We are extremely excited to announce the new partnerships we have secured recently.

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Brand Republic

Happy birthday Mr Ad Server: the future of RTB

As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what advertising technology offers brands and their agencies.

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Related Topix: PubMatic, Advertising

Fri Jul 18, 2014

MediaPost

Regression To The Meaning

Here's something I've been kicking around, and I'm hoping you can help me jump-start it.

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Thu Jul 17, 2014

MediaPost

Hate Advertising? Hell, Yeah

STRATA, the self-proclaimed "leader in media buying and selling software," sent out a release noting that about a third of consumers say online video ads are more irritating than TV ads.

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Related Topix: Advertising

MediaPost

Walmart Exchange Seems Like Natural Next Step

Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange shows the world's largest retailer tightening its grip on its digital assets, developing a platform for targeting audiences and buying media for itself and the hundreds of companies supplying its stores.

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Related Topix: Marketing

Econsultancy

The beginner's glossary of programmatic advertising

This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.

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Indian Television

Indian Digital Advertising Landscape 2014 hits the ad-tech World

MUMBAI: In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014.

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Related Topix: Advertising, Marketing, Science / Technology, Internet

Wed Jul 16, 2014

Clickz

Video Demand-Side Platform Evaluation for the Chinese Market

Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying.

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Related Topix: Science / Technology, Internet

MediaPost

Share on Google+

In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech start-up ADstruc is going to compete directly with Madison Avenue.

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Related Topix: ADstruc, Advertising

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