Thursday Aug 14
Grocery Shopping and Domestic Auto Maker Segments on the Rise,...
This monthly report monitors 315 consumer data segments -- both IAB and custom -- and ranks them from lowest to highest cost index.
Thursday Aug 14
Silicon Alley Insider
Sprinklr Acquires TBG Digital, One Of Facebook's Biggest Ad Clients, Ahead Of Its IPO
Sprinklr, the New York-based social media management firm that helps companies deal with multiple accounts on Facebook and Twitter at a global level, has acquired TBG Digital, one of Facebook's larger ad-buying clients.
Thursday Aug 14
Don't Overlook Audience Insight In Programmatic
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Tue Aug 12, 2014
Pay-for-performance naturally leads to programmatic: IPG's Matt Seiler
Interpublic Group's media arm, IPG Mediabrands , has been leading the charge in programmatic.
Targeted Victory announces audience based television buying through Targeted Engagement
Audience based television buying combines offline political data with set top box viewing data to maximize impressions to your target audience in the most cost effective way.
What kind of programmatic is right for your brand?
Each month, AD-Vantage will be asking experts about the big issues impacting the Canadian digital advertising industry, like advertiser investment, measurement challenges, programmatic strategies and other factors driving major changes in the evolving media landscape.
Mon Aug 11, 2014
L.A. Tourism Taps Mediaocean's MBuy
The Los Angeles Tourism & Convention Board has appointed MBuy to handle international media buying for the board's various campaigns and promotional efforts, the organization announced this week.
Sun Aug 10, 2014
'Reliance's Big brand is focusing on the localised content, local IP space:' Tarun Katial
H e is amongst a select lot of advertising professionals who have pole-vaulted over the fence to the broadcast side - and stayed there.
Sat Aug 09, 2014
Customer Interaction Solutions
ArachnidWorks, Inc. Announces Exciting New Website
Frederick, MD August 10, 2014 ArachnidWorks, Inc. is pleased to announce its newly redesigned website, found at ArachnidWorks.com.
Thu Aug 07, 2014
The Daily Caller
Exclusive: Wendy Davis Cites Brutal Rape Case In First Television Ad
Texas Democratic gubernatorial candidate Wendy Davis plans to go up with her first television ad on Friday - a harsh 60-second spot slamming her Republican opponent for how he sided in a state Supreme Court case having to do with a brutal rape.
The Hidden Costs of Dirty Data
Things can get downright messy when marketers have too much dirty data in their customer records.
Tue Aug 05, 2014
Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform , for approximately $230 million.
MDCa s Varick partners with Wave Digital
Varick Media Management , the programmatic media arm of MDC Partners , has licensed its digital ad buying technology to a Toronto trading desk, Wave Digital Media .
Shopzilla Implements a Cloudera Enterprise Data Hub to Enhance its...
Cloudera , the leader in enterprise analytic data management powered by Apache Hadoop , today announced that Shopzilla, Inc., a leading source for connecting buyers and sellers online, has deployed a Cloudera enterprise data hub to complement its existing Oracle enterprise data warehouse .
Adbrain: Migrating Clients From Managed Services To Self-Serve
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both.
Programmatic opportunity to disrupt the agency landscape
The rapid rise and noise around programmatic ad buying is reminiscent of search in the early 2000s.
Thu Jul 31, 2014
Briefs for the statutory review of the BBC's advertising roster are due to be sent out in September.
Tue Jul 29, 2014
The worst deals in digital advertising
As a junior media negotiator, I tended to think of media buying as a zero-sum game; one side had to win and the other had to lose.
WSJ Media and Advertising
Rubicon Project Shares Jump after Earnings Results
Automated media buying is a growing area of the advertising industry that aims to help marketers make more effective media decisions and reduce their costs.
Rocket Fuel targets independent agencies with new self-serve DSP
Global ad tech company Rocket Fuel has for the first time made its digital media buying platform available to agencies and marketers in North America on a self-serve basis , giving clients greater control over Rocket Fuel-powered campaigns at a lower price point.