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Media Buying News

Media Buying news continually updated from thousands of sources around the net.

19 hrs ago | AdExchanger.com

How Much Cross-Device Clout Do Facebook And Google Actually Have?

If cross-device tracking is a room, then Facebook and Google are the elephants - except Google is the only elephant that isn't talking.

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Related Topix: Google, Startups, Facebook, Social Software

Thu Aug 28, 2014

MediaPost

Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process

Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying.

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Related Topix: Media Planning

MediaPost

Media Fragmentation Means Ad World's Future Based On Audience, Not Content

Content may be king, but the future of media buying in a digital world will be based on audience, not content.

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Wed Aug 27, 2014

IMedia Connection

Why you should abandon ad personas

Despite the rise of new technologies and techniques, marketing has largely stayed the same.

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Related Topix: Marketing

MediaPost

Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops

Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its media sales and servicing operations.

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Tue Aug 26, 2014

Marketing

AOLa s Norton: Digital publishers need to balance a culture and codea

This week AD-Vantage caught up with AOL's head of global sales, Jim Norton , to talk about how global brands are reacting to the company's integrated approach to owned digital media and media buying technology.

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WSJ Media and Advertising

Ad Buyers Don't Know Much About Amazon's New Acquisition Twitch-Yet

By s pending roughly $1 billion on Twitch , Amazon will overnight strengthen its online gaming presence - and boost its appeal to advertisers hoping to reach the young men that frequent the site.

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Related Topix: Video Games, Watches, Marketing, Advertising

KXVO

STRATA Survey: Ad Agencies' Interest In Digital Video Jumps 45% From A Year Ago

Information contained on this page is provided by an independent third-party content provider.

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WSJ Media and Advertising

Magna Global Cuts 2014 U.S. Ad Growth Forecast, Digital to Drive 2015 Growth

Magna Global cut its forecast for U.S. advertising revenue growth this year to 5.1% from 6% on Tuesday, because ad spending the first half of the year was weaker than expected.

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Related Topix: Advertising

Mon Aug 25, 2014

Examiner.com

Depression: The Ultimate Teen Guide by Tina P. Schwartz

Ms. Schwartz: I have a B.A. in Marketing Communications with an Advertising emphasis from Columbia College in Chicago, IL.

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Related Topix: Marketing

MediaPost

Ozone Partners With AppNexus, Rolls Out Programmatic Ad Platform

"AppNexus will be providing inventory access for media buying on our Adadyn platform," said Kiran Gopinath, founder and CEO of Ozone.

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Sun Aug 24, 2014

BroadwayWorld.com

US Advertisers on Track to Spend a Record $50 Billion in 2014 Face Tough Decisions at ERA 2014

With the explosion of cross channel direct response opportunities in recent years, advertisers have more options, more platforms, and are more likely to be confused about how to launch a successful direct response ad campaign.

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Related Topix: Las Vegas, NV, Marketing

Fri Aug 22, 2014

SocalTECH.com

Interview with Jonathan David, Tapstone

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone , a company providing media buying and optimization.

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Related Topix: Advertising

Thu Aug 21, 2014

Direct Marketing News

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Marketers need to get more clinical to fully realize the benefits of their investments in data and technology, says Harvard statistics professor Edo Airoldi, one of the developers of the Nanigans ad automation platform that allows companies to do their media buying in-house.

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Related Topix: Marketing

WSJ Media and Advertising

Havas: Agility is Better than Scale

In an advertising world where the biggest players are trying to get even bigger, how can the relatively small Havas Group survive and compete? and Publicis pursued a $35 billion merger to gain even more heft, before calling off the deal three months ago due to a variety of setbacks.

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Related Topix: Advertising

Wed Aug 20, 2014

Sys-Con Media

BBN Launches Private Marketplace for IPG's Magna Global

BBN, the global leader of large-scale B2B digital marketing solutions, today announced the launch of its automated private marketplace exclusively populated with business decision makers.

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Related Topix: Marketing

Thu Aug 14, 2014

Sys-Con Media

Grocery Shopping and Domestic Auto Maker Segments on the Rise,...

This monthly report monitors 315 consumer data segments -- both IAB and custom -- and ranks them from lowest to highest cost index.

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Silicon Alley Insider

Sprinklr Acquires TBG Digital, One Of Facebook's Biggest Ad Clients, Ahead Of Its IPO

Sprinklr, the New York-based social media management firm that helps companies deal with multiple accounts on Facebook and Twitter at a global level, has acquired TBG Digital, one of Facebook's larger ad-buying clients.

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Related Topix: Startups, Facebook, Twitter, Marketing, Marin Software

AdExchanger.com

Don't Overlook Audience Insight In Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Tue Aug 12, 2014

Marketing

Pay-for-performance naturally leads to programmatic: IPG's Matt Seiler

Interpublic Group's media arm, IPG Mediabrands , has been leading the charge in programmatic.

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Related Topix: Interpublic Group, Office Equipment, Retail, Global Group of Companies, AOL, Time Warner, Media, Computers, Omnicom Group, Advertising

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