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Media Buying News

Media Buying news continually updated from thousands of sources around the net.

Thursday Aug 14 | Sys-Con Media

Grocery Shopping and Domestic Auto Maker Segments on the Rise,...

This monthly report monitors 315 consumer data segments -- both IAB and custom -- and ranks them from lowest to highest cost index.

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Behind The Killcams - 2 PIECE HITMARKER

This Little Kid Is DEVASTATED When His Dad "Steals" His Ear and Nose

Watch A Tortoise Chase Down A Remote-Controlled Truck With ALL ITS MIGHT

Should the U.S. Capitol Have a POW/MIA Memorial?

Thursday Aug 14 | Silicon Alley Insider

Sprinklr Acquires TBG Digital, One Of Facebook's Biggest Ad Clients, Ahead Of Its IPO

Sprinklr, the New York-based social media management firm that helps companies deal with multiple accounts on Facebook and Twitter at a global level, has acquired TBG Digital, one of Facebook's larger ad-buying clients.

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Related Topix: Startups, Facebook, Twitter, Marketing, Marin Software

Thursday Aug 14 | AdExchanger.com

Don't Overlook Audience Insight In Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Tue Aug 12, 2014

Marketing

Pay-for-performance naturally leads to programmatic: IPG's Matt Seiler

Interpublic Group's media arm, IPG Mediabrands , has been leading the charge in programmatic.

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Related Topix: Interpublic Group, Office Equipment, Retail, Global Group of Companies, AOL, Time Warner, Media, Computers, Omnicom Group, Advertising

Sys-Con Media

Targeted Victory announces audience based television buying through Targeted Engagement

Audience based television buying combines offline political data with set top box viewing data to maximize impressions to your target audience in the most cost effective way.

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Related Topix: Advertising

Marketing

What kind of programmatic is right for your brand?

Each month, AD-Vantage will be asking experts about the big issues impacting the Canadian digital advertising industry, like advertiser investment, measurement challenges, programmatic strategies and other factors driving major changes in the evolving media landscape.

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Related Topix: Marketing

Mon Aug 11, 2014

MediaPost

L.A. Tourism Taps Mediaocean's MBuy

The Los Angeles Tourism & Convention Board has appointed MBuy to handle international media buying for the board's various campaigns and promotional efforts, the organization announced this week.

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Related Topix: Media Planning

Sun Aug 10, 2014

Indian Television

'Reliance's Big brand is focusing on the localised content, local IP space:' Tarun Katial

H e is amongst a select lot of advertising professionals who have pole-vaulted over the fence to the broadcast side - and stayed there.

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Related Topix: Saatchi and Saatchi, Advertising, Anil Ambani

Sat Aug 09, 2014

Customer Interaction Solutions

ArachnidWorks, Inc. Announces Exciting New Website

Frederick, MD August 10, 2014 ArachnidWorks, Inc. is pleased to announce its newly redesigned website, found at ArachnidWorks.com.

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Related Topix: Frederick, MD, Marketing, Advertising, Internet, Science / Technology

Thu Aug 07, 2014

The Daily Caller

Exclusive: Wendy Davis Cites Brutal Rape Case In First Television Ad

Texas Democratic gubernatorial candidate Wendy Davis plans to go up with her first television ad on Friday - a harsh 60-second spot slamming her Republican opponent for how he sided in a state Supreme Court case having to do with a brutal rape.

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Related Topix: US News, Conservative Political News

DM News

The Hidden Costs of Dirty Data

Things can get downright messy when marketers have too much dirty data in their customer records.

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Related Topix: Marketing

Tue Aug 05, 2014

MediaPost

Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M

Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform , for approximately $230 million.

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Related Topix: Rocket Fuel, eXelate

Marketing

MDCa s Varick partners with Wave Digital

Varick Media Management , the programmatic media arm of MDC Partners , has licensed its digital ad buying technology to a Toronto trading desk, Wave Digital Media .

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Related Topix: Commercial Printing, MDC

GlobeNewswire

Shopzilla Implements a Cloudera Enterprise Data Hub to Enhance its...

Cloudera , the leader in enterprise analytic data management powered by Apache Hadoop , today announced that Shopzilla, Inc., a leading source for connecting buyers and sellers online, has deployed a Cloudera enterprise data hub to complement its existing Oracle enterprise data warehouse .

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Related Topix: Cloudera, Startups, Oracle Corporation, Marketing

AdExchanger.com

Adbrain: Migrating Clients From Managed Services To Self-Serve

Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both.

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Brand Republic

Programmatic opportunity to disrupt the agency landscape

The rapid rise and noise around programmatic ad buying is reminiscent of search in the early 2000s.

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Related Topix: Google, Startups, Emerging Technology, Search Engines, Media Planning

Thu Jul 31, 2014

Brand Republic

Pitch Update

Briefs for the statutory review of the BBC's advertising roster are due to be sent out in September.

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Tue Jul 29, 2014

IMedia Connection

The worst deals in digital advertising

As a junior media negotiator, I tended to think of media buying as a zero-sum game; one side had to win and the other had to lose.

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WSJ Media and Advertising

Rubicon Project Shares Jump after Earnings Results

Automated media buying is a growing area of the advertising industry that aims to help marketers make more effective media decisions and reduce their costs.

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Related Topix: Advertising, Universal Studios, thePlatform, Cable & Satellite, Comcast, Media, Television, Universal Television Group

Marketing

Rocket Fuel targets independent agencies with new self-serve DSP

Global ad tech company Rocket Fuel has for the first time made its digital media buying platform available to agencies and marketers in North America on a self-serve basis , giving clients greater control over Rocket Fuel-powered campaigns at a lower price point.

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Related Topix: Rocket Fuel

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