15 hrs ago
Is it advertising? Is it advertainment? Or is it...?
I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes? I don't believe they do - and neither do their bosses - because just about all the ad agency and media buying house managing directors I talk to these days tell me that it is a huge problem getting ... (more)
Trending on the Topix Network
Tue Jul 08, 2014
I Do Not Believe It
This is either a load of horse manure or the NRSC is filled with greater incompetence that we first imagined.
Mon Jul 07, 2014
WSJ Media and Advertising
Hot 2Q Topics for Ad Firms: Deals, Disintermediation and Data-Driven Buying
Dealmaking, agency disintermediation and the rise of programmatic media buying will be hot topics when the major ad holding companies release their second-quarter results later this month, Pivotal Research said.
Wed Jul 02, 2014
Evolution For Programmatic: Time To Cut Waste
With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise.
Tue Jul 01, 2014
Habari Media relaunches Habari Exchange
Habari Media is proud to announce the relaunch of Habari Exchange as hbx, providing South African advertisers with a world-class programmatic media buying service that, for the first time, places South African clients on a par with their international counterparts in the competitive real-time digital media buying space.
Mon Jun 30, 2014
Digital Game Developer
STRATA Announces Hiring Of Jamie Donnenfeld As Vice President Of Digital
A seasoned media professional with over twenty years of experience, Donnenfeld will lead and manage the development of STRATA's new programmatic buying solutions for video and audio.
Thu Jun 26, 2014
How to Reach Your Programmatic Media-Buying Goals Across All Channels
Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the "non-transferable" pain point.
Media, marketers, advertisers living on a different planet
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.
Wed Jun 25, 2014
Article: For Premium CPM Prices, the Only Way Is Up
In the desktop display space, viewability, programmatic advertising and a more performance-conscious approach to media buying continue to strengthen and coalesce, creating a widening divide between CPMs for both premium and nonpremium inventory.
How to Extend Your Reach and Avoid Oversaturated Audiences
Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying.
Creating a Programmatic Outfit, South American Style
Although North America accounts for half of all programmatic media spend globally, marketer interest in Latin American regions is growing, due in part to high mobile penetration and global events like the World Cup.
The New Lexicon of Programmatic Advertising, Commentator Ashley Swartz explains
"We're all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology," she says.
Tue Jun 24, 2014
What Does "Real-Time" Really Mean?
Within the realm of programmatic media-buying, real-time bidding is one of the most popular and well-known types.
For Cannes, 2014 Tipped From Creative To Technology
I just flew back from Cannes, where there were some very interesting dichotomies to observe.
Mon Jun 23, 2014
Propeller Launches Media Buying Agency
Nashville's Most Established Faith-Based Agency Forms New Media Buying Group Focusing on the Faith-Based Consumer Contact: Laura Beth Stubblefield, 615-771-7144 NASHVILLE, June 23, 2014 / Christian Newswire / -- Propeller announces the expansion of their marketing capabilities to include a newly formed media buying agency under the imprint ... (more)
Sun Jun 22, 2014
Don't Be Last In Programmatic
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
"Programmatic" will Fade in the Media Lexicon, MediaLink's Michael Kassan
CANNES, France - While "programmatic" has been a much-referenced buzzword of the Cannes Festival, in the future it will just be media buying , albeit machine-lead for most media except network TV, predicts Michael Kassan , CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV CANNES, France - Maker Studio, the giant ... (more)
Sat Jun 21, 2014
New York Daily News
CNN's new style does not impress advertisers
Ad revenue is down for the news network; also: Bear Grylls has a new series and the Giudices face a tough future For the first time in years, the cable network has run into resistance from advertisers who liked CNN when it was a high-quality straight news source, but don't know what to make of the network's new documentary-style programming from ... (more)
Fri Jun 20, 2014
There are no mad men here: Jerry Buhlmann interview
Amid the crash and burn of the Publicis-Omnicom advertising merger, the head of Aegis tells Gideon Spanier why its own, Japanese marriage is working Note: We do not store your email address but your IP address will be logged to prevent abuse of this feature.
M&A: Measurement and Attribution
Pick any of those, and that's what "M&A" could have recently stood for in the ad tech world.