Thursday Mar 13
Marc Landsberg: Why a TV Network Could Buy Twitter
Landsberg previously served as the former EVP at Leo Burnett and president and CEO of Arc and MRM Worldwide.
Trending on the Topix Network
Thursday Mar 13
Customer Interaction Solutions
10 Best Media Buying Services Promoted by topppcs.com for March 2014
March 13, 2014 topppcs.com has reported the March 2014 edition of the rankings of top media buying agencies.
Wed Mar 12, 2014
Let's Be Clear About Transparency
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
The confusing language of ad exchanges
Our industry is filled with confusing concepts and equally confusing names. We have constantly done ourselves no favors by trying to simplify the concepts by reusing names from other industries or from parts of our industry that are not quite a match.
Maxifier Expands into Buy-Side Optimization with Admax Trade
New York - Maxifier, the leader in total performance optimization, today announced the launch of a new buy-side optimization platform, ADMAX TRADE.
Tue Mar 11, 2014
Ad Agencies Unsure About Programmatic Media Buying
CHICAGO A new survey finds that most executives of smaller and mid-sized ad agencies say they either don't trust or are undecided about the validity of buying media through programmatic exchanges, reports RTM Daily .
IPA announces Women of Tomorrow 2014 shortlist
The IPA and Campaign have revealed the shortlist for its Women of Tomorrow awards, as the initiative celebrates female industry leaders to watch for a second year.
Mon Mar 10, 2014
Ad Operations Online
The Misunderstood Programmatic Promise
Unless you've been vacationing on another planet, you've probably noticed: Real-time media buying is on the rise.
A Tail Of Two Traders: The Long A...
Many of us think of Madison Avenue as single, collective industry of advertising agencies -- and their clients -- who represent the advertising business.
Fri Mar 07, 2014
You Have My Data, Now Stop Retargeting Me
Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying.
RadiumOne CMO Eric Bader: Focus on Customer Relationships
Eric Bader made company history last summer when he became the first CMO at San Francisco-based RadiumOne , a firm that builds software to automate media buying.
Thu Mar 06, 2014
Media Life Magazine
Jack Griffin becomes CEO at Tribune PublishingHe will lead the new...
Tribune Publishing, the business to be spun off from Tribune Co. later this year, has named Jack Griffin chief executive officer, putting him in charge of the company's eight newspapers.
Wed Mar 05, 2014
Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform
Ketchum, part of the Diversified Agency Services division of Omnicom Group, is rolling out a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels.
The Programmatic Haves And Have Nots
By now, you may be familiar with the November 2013 study that said 85% of advertisers and 72% of publishers are using programmatic.
Snapshot: Oscar 'selfie' ad placement + No guacamole at Chipotle?
"As part of its sponsorship and ad pact for the Oscars with ABC, the TV network airing the show, Samsung and its media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the show, according to two people familiar with the matter," WSJ said.
Tue Mar 04, 2014
Wall Street Journal
Samsung Shares Oscars Spotlight
As Ellen DeGeneres had her big moment with an epic selfie during the Oscars that got a record-high number of retweets on Twitter DeGeneres took the widely tweeted group selfie with a bunch of Hollywood celebrities using Samsung's Galaxy Note 3 smartphone-tablet, which, according to a Samsung spokesman was provided as a part of the company's ... (more)
Mon Mar 03, 2014
Wall Street Journal
Behind Oscar Selfie: Samsung's Ad Plan
But Samsung may have got more promotional mileage from Oscars host Ellen DeGeneres during the show itself.
iSocket Launches iFA
"iFA is a powerful, but easy-to-use media-buying tool for premium, fixed-price reserved inventory," said Richard Jalichandra , CEO, iSocket.
Videology To Integrate Nielsen TV Data For Media Buying, Planning
Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV's addressable ad space recently, will integrate Nielsen TV data into its platform for cross-screen planning and buying.
Sat Mar 01, 2014
WFA Develops First Global Media T...
The World Federation of Advertisers has devised what it says is the first Global Media Transparency Index.