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Media Buying News

Media Buying news continually updated from thousands of sources around the net.

1 hr ago | Sys-Con Media

Smaato Delves into Premium Media Buying in Real-Time

Smaato , the leading global mobile Real-Time Bidding ad exchange and Supply Side Platform , today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.

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Related Topix: Smaato

Wed Jul 23, 2014

Advertising Age

Marketers: It's Time to Take a Closer Look at Agency Spending

When it comes to measuring ROI, companies spend much more time on the "R" than on the "I" .

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Related Topix: Marketing

Tue Jul 22, 2014

VentureBeat

How Zappos is personalizing the consumer ad experience

In today's atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying.

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MediaPost

Centro Taps M&A Vet As CFO

At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad tech vet with investment banking experience in as its new CFO.

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Related Topix: Venture Capital, Emerging Technology

Mon Jul 21, 2014

Sys-Con Media

Addictive Mobility Further Strengthens its Mobile In-App Inventory

"We are extremely excited to announce the new partnerships we have secured recently.

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Brand Republic

Happy birthday Mr Ad Server: the future of RTB

As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what advertising technology offers brands and their agencies.

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Related Topix: PubMatic, Advertising

Fri Jul 18, 2014

MediaPost

Regression To The Meaning

Here's something I've been kicking around, and I'm hoping you can help me jump-start it.

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Thu Jul 17, 2014

MediaPost

Hate Advertising? Hell, Yeah

STRATA, the self-proclaimed "leader in media buying and selling software," sent out a release noting that about a third of consumers say online video ads are more irritating than TV ads.

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Related Topix: Advertising

MediaPost

Walmart Exchange Seems Like Natural Next Step

Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange shows the world's largest retailer tightening its grip on its digital assets, developing a platform for targeting audiences and buying media for itself and the hundreds of companies supplying its stores.

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Related Topix: Marketing

Econsultancy

The beginner's glossary of programmatic advertising

This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.

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Indian Television

Indian Digital Advertising Landscape 2014 hits the ad-tech World

MUMBAI: In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014.

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Related Topix: Advertising, Marketing, Science / Technology, Internet

Wed Jul 16, 2014

Clickz

Video Demand-Side Platform Evaluation for the Chinese Market

Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying.

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Related Topix: Science / Technology, Internet

MediaPost

Share on Google+

In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech start-up ADstruc is going to compete directly with Madison Avenue.

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Related Topix: ADstruc, Advertising

IMedia Connection

5 characteristics to assess when testing a DSP

Programmatic technology has quickly gone from buzzword to widely adopted media buying practice.

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Related Topix: Marketing

BizReport

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video.

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Tue Jul 15, 2014

Response

Walmart Announces Changes in Media Buying, Supplier Relationship

In a recent meeting with roughly 200 supplier marketing executives, AdAge reports the retail giant shared the latest news on Walmart Exchange , a digital targeting, buying and optimization platform it revealed last year designed to help vendors and reduce waste in advertising and media.

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Related Topix: Marketing

AdExchanger.com

Independence Drives Performance At Ancestry.com

Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories.

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Related Topix: Ancestry, Life, Hobbies, Genealogy, Marketing

BroadcastNewsroom

Younger Viewers Find Targeted Ads More Invasive Than Older Viewers

Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up.

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Mon Jul 14, 2014

MediaPost

Ad Veteran Launches Baltimore-Based Agency

Advertising executive Therese Hessler, most recently the Vice President of Media at The Leffler Agency, is launching TMH Agency, an advertising, media and public relations agency specializing in branding and creating direct response campaigns for both local and national clients.

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Related Topix: Public Relations, Arts, Graphic Design, SEO Group

MediaPost

Walmart Exchange Combines Social With Sales Data To Create Retail Leverage With Brands

Interesting interview with Walmart CMO Stephen Quinn in Advertising Age this week.

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Related Topix: Marketing

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