8 hrs ago
The worst deals in digital advertising
As a junior media negotiator, I tended to think of media buying as a zero-sum game; one side had to win and the other had to lose.
10 hrs ago
WSJ Media and Advertising
Rubicon Project Shares Jump after Earnings Results
Automated media buying is a growing area of the advertising industry that aims to help marketers make more effective media decisions and reduce their costs.
18 hrs ago
Rocket Fuel targets independent agencies with new self-serve DSP
Global ad tech company Rocket Fuel has for the first time made its digital media buying platform available to agencies and marketers in North America on a self-serve basis , giving clients greater control over Rocket Fuel-powered campaigns at a lower price point.
Mon Jul 28, 2014
ChoiceStream Achieves Exponential Growth Year-Over-Year Since Pivot to Demand Side Platform
According to Magna Global, the programmatic ad market will grow from $12 billion in 2013 to more than $32 billion in 2017.
ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business
This round marks ChoiceStream's first new-investor-led financing since the company's 2011 transformation into a pure-play demand-side advertising platform.
Fri Jul 25, 2014
The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies being drawn between Wall Street's high-speed trading systems and Madison Avenue's programmatic media-buying business, especially the notion of "dark pools."
The Simple Side Of Programmatic
Programmatic buying has become one of the most popular buzzwords in our industry, and as I said a few months back, it's often used as a catchall phrase or used interchangeably with the term "real-time bidding."
A Primer On The Progression Of Programmatic Media, From Search To TV
There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term "programmatic" as the inevitable and enviable future of all media buying.
WSJ Media and Advertising
Why Advertisers Are Questioning How Agency Trading Desks Work
It's one of the issues advertisers say concerns them most: Exactly what are agency trading desks charging them for? For major ad holding companies, their "trading desks" are a bright spot.
Editor & Publisher
Ad Spending Expansion Seen Slowing in Quarter 2
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy.
Thu Jul 24, 2014
Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers
Dobleas' parent entity, FreakOut Inc. , Japan's leading Demand Side Platform , commenced trading and was listed on the Tokyo Stock Exchange Mothers on June 24, 2014.
Smaato Delves into Premium Media Buying in Real-Time
Smaato , the leading global mobile Real-Time Bidding ad exchange and Supply Side Platform , today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.
Wed Jul 23, 2014
Marketers: It's Time to Take a Closer Look at Agency Spending
When it comes to measuring ROI, companies spend much more time on the "R" than on the "I" .
Tue Jul 22, 2014
How Zappos is personalizing the consumer ad experience
In today's atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying.
Centro Taps M&A Vet As CFO
At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad tech vet with investment banking experience in as its new CFO.
Mon Jul 21, 2014
Addictive Mobility Further Strengthens its Mobile In-App Inventory
"We are extremely excited to announce the new partnerships we have secured recently.
Happy birthday Mr Ad Server: the future of RTB
As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what advertising technology offers brands and their agencies.
Fri Jul 18, 2014
Regression To The Meaning
Here's something I've been kicking around, and I'm hoping you can help me jump-start it.
Thu Jul 17, 2014
Hate Advertising? Hell, Yeah
STRATA, the self-proclaimed "leader in media buying and selling software," sent out a release noting that about a third of consumers say online video ads are more irritating than TV ads.
Walmart Exchange Seems Like Natural Next Step
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange shows the world's largest retailer tightening its grip on its digital assets, developing a platform for targeting audiences and buying media for itself and the hundreds of companies supplying its stores.