1 hr ago
Smaato Delves into Premium Media Buying in Real-Time
Smaato , the leading global mobile Real-Time Bidding ad exchange and Supply Side Platform , today releases its second in a series of white papers designed to aid mobile publishers and app developers in the monetization of their apps or mobile websites on a global scale.
Wed Jul 23, 2014
Marketers: It's Time to Take a Closer Look at Agency Spending
When it comes to measuring ROI, companies spend much more time on the "R" than on the "I" .
Tue Jul 22, 2014
How Zappos is personalizing the consumer ad experience
In today's atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying.
Centro Taps M&A Vet As CFO
At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad tech vet with investment banking experience in as its new CFO.
Mon Jul 21, 2014
Addictive Mobility Further Strengthens its Mobile In-App Inventory
"We are extremely excited to announce the new partnerships we have secured recently.
Happy birthday Mr Ad Server: the future of RTB
As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what advertising technology offers brands and their agencies.
Fri Jul 18, 2014
Regression To The Meaning
Here's something I've been kicking around, and I'm hoping you can help me jump-start it.
Thu Jul 17, 2014
Hate Advertising? Hell, Yeah
STRATA, the self-proclaimed "leader in media buying and selling software," sent out a release noting that about a third of consumers say online video ads are more irritating than TV ads.
Walmart Exchange Seems Like Natural Next Step
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange shows the world's largest retailer tightening its grip on its digital assets, developing a platform for targeting audiences and buying media for itself and the hundreds of companies supplying its stores.
The beginner's glossary of programmatic advertising
This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.
Indian Digital Advertising Landscape 2014 hits the ad-tech World
MUMBAI: In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014.
Wed Jul 16, 2014
Video Demand-Side Platform Evaluation for the Chinese Market
Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying.
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In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech start-up ADstruc is going to compete directly with Madison Avenue.
5 characteristics to assess when testing a DSP
Programmatic technology has quickly gone from buzzword to widely adopted media buying practice.
Top 3 benefits of programmatic
The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video.
Tue Jul 15, 2014
Walmart Announces Changes in Media Buying, Supplier Relationship
In a recent meeting with roughly 200 supplier marketing executives, AdAge reports the retail giant shared the latest news on Walmart Exchange , a digital targeting, buying and optimization platform it revealed last year designed to help vendors and reduce waste in advertising and media.
Independence Drives Performance At Ancestry.com
Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories.
Younger Viewers Find Targeted Ads More Invasive Than Older Viewers
Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up.
Mon Jul 14, 2014
Ad Veteran Launches Baltimore-Based Agency
Advertising executive Therese Hessler, most recently the Vice President of Media at The Leffler Agency, is launching TMH Agency, an advertising, media and public relations agency specializing in branding and creating direct response campaigns for both local and national clients.