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Media Buying News

Media Buying news continually updated from thousands of sources around the net.

16 hrs ago | MediaPost

Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief

Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to create a new digital holding company to compete in the rapidly expanding marketplace of "paid, owned and earned" digital media.


Related Topix: Media Planning

20 hrs ago | Bizcommunity

IPG Mediabrands launches new programmatic buying desk in SA

IPG Mediabrands, the media innovation arm of Interpublic Group, including The Media Shop, UM and Initiative Media in South Africa, has announced the launch of Cadreon, its programmatic buying capability in the South African market.


Related Topix: Interpublic Group, Office Equipment, Retail, Global Group of Companies

Thu Jul 10, 2014


Is it advertising? Is it advertainment? Or is it...?

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes? I don't believe they do - and neither do their bosses - because just about all the ad agency and media buying house managing directors I talk to these days tell me that it is a huge problem getting ... (more)


Related Topix: Advertising

Tue Jul 08, 2014


I Do Not Believe It

This is either a load of horse manure or the NRSC is filled with greater incompetence that we first imagined.


Related Topix: Alexandria, VA

Mon Jul 07, 2014

WSJ Media and Advertising

Hot 2Q Topics for Ad Firms: Deals, Disintermediation and Data-Driven Buying

Dealmaking, agency disintermediation and the rise of programmatic media buying will be hot topics when the major ad holding companies release their second-quarter results later this month, Pivotal Research said.


Related Topix: Advertising, Interpublic Group, Office Equipment, Retail, Global Group of Companies

Wed Jul 02, 2014


Evolution For Programmatic: Time To Cut Waste

With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise.


Tue Jul 01, 2014


Habari Media relaunches Habari Exchange

Habari Media is proud to announce the relaunch of Habari Exchange as hbx, providing South African advertisers with a world-class programmatic media buying service that, for the first time, places South African clients on a par with their international counterparts in the competitive real-time digital media buying space.


Related Topix: South Africa, Africa, World News

Mon Jun 30, 2014

Digital Game Developer

STRATA Announces Hiring Of Jamie Donnenfeld As Vice President Of Digital

A seasoned media professional with over twenty years of experience, Donnenfeld will lead and manage the development of STRATA's new programmatic buying solutions for video and audio.


Thu Jun 26, 2014


How to Reach Your Programmatic Media-Buying Goals Across All Channels

Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the "non-transferable" pain point.


Related Topix: iPhone, Marketing


Media, marketers, advertisers living on a different planet

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.


Wed Jun 25, 2014


Article: For Premium CPM Prices, the Only Way Is Up

In the desktop display space, viewability, programmatic advertising and a more performance-conscious approach to media buying continue to strengthen and coalesce, creating a widening divide between CPMs for both premium and nonpremium inventory.


Related Topix: eMarketer


How to Extend Your Reach and Avoid Oversaturated Audiences

Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying.


Related Topix: Marketing

Creating a Programmatic Outfit, South American Style

Although North America accounts for half of all programmatic media spend globally, marketer interest in Latin American regions is growing, due in part to high mobile penetration and global events like the World Cup.



The New Lexicon of Programmatic Advertising, Commentator Ashley Swartz explains

"We're all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology," she says.


Related Topix: Marketing, Mobile Marketing, Advertising, France, World News, Simulmedia

Tue Jun 24, 2014

IMedia Connection

What Does "Real-Time" Really Mean?

Within the realm of programmatic media-buying, real-time bidding is one of the most popular and well-known types.


For Cannes, 2014 Tipped From Creative To Technology

I just flew back from Cannes, where there were some very interesting dichotomies to observe.


Related Topix: Marketing, Business News

Mon Jun 23, 2014

Christian Newswire

Propeller Launches Media Buying Agency

Nashville's Most Established Faith-Based Agency Forms New Media Buying Group Focusing on the Faith-Based Consumer Contact: Laura Beth Stubblefield, 615-771-7144 NASHVILLE, June 23, 2014 / Christian Newswire / -- Propeller announces the expansion of their marketing capabilities to include a newly formed media buying agency under the imprint ... (more)


Related Topix: Marketing, Public Relations

Sun Jun 22, 2014

Don't Be Last In Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.


Related Topix: Entertainment, Drama, Television, Mad Men, Marketing


"Programmatic" will Fade in the Media Lexicon, MediaLink's Michael Kassan

CANNES, France - While "programmatic" has been a much-referenced buzzword of the Cannes Festival, in the future it will just be media buying , albeit machine-lead for most media except network TV, predicts Michael Kassan , CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV CANNES, France - Maker Studio, the giant ... (more)


Related Topix: France, World News, Startups, YouTube, LinkedIn, Social Software

Sat Jun 21, 2014

New York Daily News

CNN's new style does not impress advertisers

Ad revenue is down for the news network; also: Bear Grylls has a new series and the Giudices face a tough future For the first time in years, the cable network has run into resistance from advertisers who liked CNN when it was a high-quality straight news source, but don't know what to make of the network's new documentary-style programming from ... (more)


Related Topix: Anthony Bourdain, Life, Food, Chefs, Entertainment, Television


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