Indonesia Tosses Tourism Campaign Slogan

“But we have been advised by several people to change the slogan.”

Indonesia's latest campaign to lure tourists got off to a rocky start after embarrassed officials acknowledged that a key slogan was ungrammatical and ordered it corrected.

'Visit Indonesia 2008. Celebrating 100 Years of Nation's Awakening' has been printed on billboards, government Web sites and emblazoned on the sides of aircraft belonging to the national carrier, Garuda.

To be grammatical, the phrase 'Nation's Awakening' should be made specific, for example by preceding it with the definite article 'the' or the possessive pronoun 'our.' Another option would be to replace 'nation' with the adjective 'national.' Read more