Marketing News

ISTA Pharmaceuticals Inc. pleaded guilty on Friday in a federal case involving its eye drug Xibrom, admitting it promoted the drug for unapproved uses and agreeing to pay $33.5 million in fines and fees.

Actors and directors gathered for the world's leading movie showcase in Cannes this week said television was increasingly luring top talent and should no longer be seen as artistically inferior to the big screen.

Law enforcement is checking for seat belts this Memorial Day weekend during the annual Click It or Ticket campaign.

About 110,300 South Dakotans are expected to travel over the Memorial Day holiday weekend, a slight decline from last year.

Are all-natural claims losing their luster? Find out at FoodNavigator-USA's Natural & Clean Label Trends FREE online event on June 26 Recent data from Symphony Consulting , shows that while US retail sales of products making 'natural' claims still grew in 2012, the pace of that growth slowed noticeably compared with the 2009-11 period.

Amy Iezzoni, a fruit breeder at Michigan State University, traveled to Eastern Europe and the countries of the former Soviet Union to collect many different types of cherry trees.

Honda and the U.S. Auto Club have announced a multi-year partnership that will make Honda the title sponsor of several midget racing series.

Mike Buckley has worked 10-hour days seven days a week to prepare his four beach properties for the summer rental season, but with Memorial Day approaching, he has a sinking feeling that many of his tenants are migrating south.

The marketing people at Chevrolet make no secret of the goal for the new diesel version of the Chevrolet Cruze: Take sales from Volkswagen.

McDonald's once again faced criticism that it's a purveyor of junk food that markets to children at its annual shareholder meeting Thursday.

House hunters in Bristol looking for a brand new, three-bedroom apartment with roof terrace, are being advised to visit Crest Nicholson's Harbourside development.

Cross my heart, we're not making this up, even though it flies in the face of conventional wisdom, anatomical reality and the billions of dollars raked in last year by Victoria's Secret: At least, that's the conclusion drawn by Jean-Denis Rouillon, a professor at the University of Besancon in France.

Rapper-producer Sean "Diddy" Combs has paid a marketing visit to Pennsylvania's capital city.

Jon Letko of U.S. Healthcare Supply LLC, based in Milford, N.J., exercised his constitutional right not to incriminate himself at the hearing before the Senate Subcommittee on Financial and Contracting Oversight.

A lot changes in 100 years, but the key to Hellmann's success may be that not much has changed for the mayonnaise.

Improvements to Nvidia's virtualization technology are aimed at turning graphics processors into a more important resource in data centers and could speed deployment of virtual desktops and delivery of data over the cloud.

Restaurant industry sales in 2013 will total more than $660 billion, a close to 4 percent increase from 2012 and as restaurant-industry sales continue to climb yearly, it is crucial that a restaurant maintain an online presence in order to communicate with current diners, attract new customers, and build loyalty among patrons.

This article was written by Elana Varon, and a version of it originally appeared on the Adobe-owned site CMO.com . For more information about BrandSpeak, click here .

A North Dakota advertising agency is suing the creators of a Cartoon Network show, alleging that they copied a state marketing campaign.

The federal government is fining a southeast Kansas refinery $300,000 for deficiencies in the company's program to curb air pollution.