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During the first week of October 2012, the Journal reported that Starbucks stores around the country were running out of the syrup used to make its Pumpkin Spice Latte --- one of several fall drinks the chain releases seasonally, for a limited time. Sredl, who studies consumer consumption and seasonality, said that it's no surprise when big-name items, like a spiced latte in October or brand of shoe during back-to-school shopping season, become inextricably linked with the season in which they appear.
I find Innovation Hubs to be crutial in the formation of moving towards a better healthcare system, as it fosters new ideas and potentially gets them to the market. Is this hub limited to a specific country / region? Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age.
Facing a friendly audience of Scottish pensioners, oil executives, and Conservatives, the Prime Minister pleaded with Scots to reject independence in the too-close-to-call referendum on Thursday. Arriving to a slick marketing video featuring three centuries of historic achievements of the Union - from Pankhurst to Wilberforce and Darwin to the British Lions - an emotional PM told the audience: "We want you to stay.
Since U2 stunned the music world by delivering a surprise album at Apple's iPhone 6 unveiling and making it available to a half-billion iTunes users for free, they've gotten an avalanche of publicity. But who's listening to it? The answer is still unclear.
Never underestimate the power of social media -- even for a soft drink that hasn't been sold for a dozen years. Coca-Cola is bringing back a blast from the past -- it's Mountain Dew-like, highly-caffeinated citrus soda, Surge -- which it has begun to sell online only via Amazon.com.
When John Travolta shocked theatre fans by mangling the pronunciation of Idina Menzel's name at the Oscars, one person saw a gift in the slip - Damian Bazadona. Bazadona, the president and founder of the advertising and marketing firm Situation Interactive, had been hired by Menzel's new show "If/Then" to create some buzz and here it came, one horrible syllable after another.
") and its wholly owned subsidiary, Tweakker ApS for a cash consideration of $20 million, funded from existing cash resources. Headquartered in Aarhus, Denmark, Mobilethink is a provider of mobile device management, device analytics and intelligence solutions for mobile operators.
There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms.
Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent data.
Supporters and advocates of the Affordable Care Act say they learned lessons from last year's sign-up effort, when they persuaded a few million uninsured people to buy coverage. They plan to incorporate those lessons into the marketing campaign for the next enrollment period, which begins in mid-November.
China' s largest oil refiner said Sunday it will sell almost a 30% stake in its sales-and-marketing unit for 107.094 billion yuan to 25 investors as part of Beijing's efforts to inject private capital into state-owned enterprises to boost returns and efficiency. said it would retain a 70.01% stake in the unit, known as Sinopec Sales, which operates more than 30,000 gasoline stations and 23,000 convenience stores in some of the richest areas of China.
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BENGALURU: Consumer products player in oral care, personal care and household care space Colgate-Palmolive Limited spent Rs 180.55 crore in Q1-2015 towards advertising and marketing , which was 15.9 per cent more than the Rs 155.78 crore in Q1-2014 and 8.9 per cent more than the Rs 165.86 crore in Q4-2014. At 18.7 per cent of TI, the company's ASP spend in Q1-2015 was the highest across 9 quarters starting Q1-2013 until Q1-2015.
NEW DELHI: Just as in India, telecom companies in Pakistan are expected to shortly get regulated as far as marketing and advertising is concerned, with the Competition Commission of Pakistan revising its previous guidelines to take care of today's marketing and advertising practices. According to an official statement, the CCP has issued draft 'Marketing Practices Guidelines for the Telecom Sector' pursuant to the provisions of Section 29 of the Competition Act, 2010 earlier this month.
Most companies have linked their websites and online newsrooms to their social channels, but they haven't socialized their news releases so they appeal to interested audiences on Twitter, Facebook, Tumblr, Instagram and Pinterest. Marketwired's new tip sheet, " Five Tips for Socializing Your News Release ," offers strategies for extending the reach and life of a story and changing the way it's perceived by people based on the social channels they frequent.
Indiana's largest military installation is ramping up its marketing in an effort to draw more clients as its mission evolves. Communications director Susan Hawver tells the Daily Journal that the Atterbury-Muscatatuck Center for Conflicts Operations has rebuilt its website, increased its social media presence and sent employees to trade and industry shows.
Updated: Tue Sep 16, 2014 05:54 am
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