Marketing News

You update your clothing and your technology, but have you updated your marketing? If you're still using the same old outdated tactics from five, 10 or even 20 years ago, it's time to freshen up those old approaches with a new look for 2013.

Patch has launched a new site to educate and empower small businesses with the digital tools, social media strategies and marketing know-how needed to ensure long-term growth.

The former editor of Arkansas Business who decided to include businesses on either side of Texarkana on the list of Arkansas' largest private companies probably never considered the problems that would cause when one on the Texas side took the top spot.

A series of interviews, cleverly crafted into a promotional video by a local production company, has turned into a much talked about marketing opportunity for Kingsland.

In this two part post, I'll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.

I couldn't pass up the opportunity to spend $85 to see Guy Kawasaki present at the Air New Zealand Social Media Breakfast last Wednesday.

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency's retail unit, is merging with OgilvyAction to create a bigger activation agency.

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.

Film stars come to Cannes to promote themselves and their projects - so where better to launch a wry documentary bemoaning the seeming dominance of celebrity pulling-power over content? With parties, pitching and paparazzi already in overdrive at the world's premier movie market, director James Toback on Sunday showed "Seduced and Abandoned", the ... (more)

A coalition of groups rally in front of a McDonald's on East 125th Street and Lexington Avenue in Harlem during a protest by fast food workers and supporters for higher wages April 4, 2013 in New York.

Earlier this week, Ars showed up at a demo day for the painful-to-read HAXLR8R .

Vitamin Water is killing you. That's right. Kelly Clarkson, Tom Brady and 50 Cent all endorse a product that is slowly killing you.

Local filmmakers are getting involved in a new creative venture that blends the city's film, music and real estate -- yes, real estate -- industries.

For Bethlehem Tilahun, the answer to ending poverty in Africa is not aid or sympathy or donations from the West.

Cameron Mize assists Deanna Hurd from Lulu's Tea Room for a demonstration at the Kids in the Kitchen tent during the Knox County Public Library's Children's Festival of Reading on Saturday at the World's Fair Park.

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Months before the UK's borders open to Bulgarians, the Government has launched a marketing campaign in the eastern European country about how "great" Britain is.

Fashioned after a Ford dealership from 1928, the 12,000-square-foot museum sits on the Gilmore Car Museum campus in Hickory Corners, about 115 miles west of Detroit.

Marketing automation business Marketo made its debut on the Nasdaq stock exchange today, and early trading looks strong, with shares up 55 percent over initial pricing.