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Marketing News

Marketing news continually updated from thousands of sources around the net.

54 min ago | Albany Times Union

Gay bathhouses nationwide face uncertain future

In this Wednesday, July 30, 2014 photo, the solar deck of the North Hollywood Spa is viewed in Los Angeles.

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Related Topix: Gay/Lesbian, North Hollywood (Los Angeles, CA), us Travel, North America Travel, Los Angeles Travel, Travel, North-Hollywood, CA

5 hrs ago | Hampshire Chronicle

Communications firm announces new business head

Rhiannon Thompson joins Remarkable Group as the new head of business for the content team following the success of the Remarkable Content division's launch.

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8 hrs ago | SFGate

These People Left Respectable Corporate Jobs To Work In The Booming Marijuana Industry

In late 2010, Derek Peterson was fired from his job as a vice president at Morgan Stanley, where he had been managing a $100 million fund.

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Related Topix: Drugs, Marijuana, Stanley, San Rafael, CA, Business News

Fri Aug 22, 2014

Reuters

IBM to help China's Inspur to design servers

IBM will help China's largest server vendor Inspur International design server systems, the two companies said on Friday, an unexpected development in what has been a politically charged rivalry in the Chinese technology market.

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Related Topix: IBM, World News, China, Asia, CPU, Science / Technology

Electric Energy Online

Echelon Signs Definitive Agreement With S&T Ag to Purchase Its Grid...

Acquisition allows Echelon to focus on its Industrial Internet of Things business; lets S&T expand its Smart Grid solution Echelon Corporation , the open-interoperable control networking pioneer for the Industrial Internet of Things , announced that it has signed a definitive agreement to sell its Grid operations to S&T AG, a publicly traded ... (more)

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Related Topix: Echelon, Startups

Hotel Online

The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning

This article outlines how to structure your budget so that you can shift more bookings to the direct online channel, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives.

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Related Topix: Emerging Technology, Search Engines

The Salinas Californian

Spend a night at IKEA through Airbnb

Spend a night at IKEA through Airbnb The Swedish furniture company is letting people spend the night of Aug. 31 at its store in Sydney, Australia.

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Related Topix: Australia, World News,

Basingstoke Gazette

New visitors magazine launched for Winchester

Cllr Robert Humby, Leader of Winchester City Council and Portfolio Holder for Tourism and Economic Development and Tina Scahill, Creative Director at The Marketing Collective launch The Winchesters Guest Magazine The Heart of Hampshire Destination Management Partnership team and Visit Winchester at Winchester City Council have teamed up with the ... (more)

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Related Topix: Hampshire County, England, United Kingdom, Pop/Rock, The Heart

The York Daily Record

Jell-O can't stop slippery sales slide

The dessert was invented more than a century ago and helped popularize a delicacy reserved for the rich into a quick, affordable treat.

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Related Topix: Comedy, Cosby, Entertainment, Television, Celebrities, Bill Cosby, Life, Food, Recipes, Cookies, Dessert, Baked Goods

Thu Aug 21, 2014

Business Journal

Frank Bass' theory of predictive marketing proving useful in Eagle Ford Shale

Frank Bass revolutionized predictive marketing theory in 1969 by nearly single-handedly transforming the discipline into a science.

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Related Topix: Cuero, TX

South Coast Register

Robin Williams' death sparks calls for help

SYMPATHETIC EAR: Lifeline South Coast marketing manager Clare Leslie has seen an increase in calls for assistance following the death of Robin Williams.

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Related Topix: Drama Movies, Comedy Movies, Mrs. Doubtfire, Dead Poets Society, Celebrities, Robin Williams

The New Zealand Herald

Meat deal too tough to swallow

New Zealand meat companies abandoned efforts to consolidate and reduce surplus capacity last year because they lacked an agreed export strategy and farmers wouldn't commit stock to firms that closed plants, say industry sources.

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Channel3000

2 companies settle with Wisconsin in scam lawsuit

Two out-of-state companies have agreed to pay $50,000 to consumers and Wisconsin after the state sued them for scamming people out of hundreds of thousands of dollars and airline tickets.

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Nanaimo Daily News

Las Vegas rolls out red carpet for LGBT tourists, even if it can't offer marriage

While gay couples still can't get married in the marriage capital of the world, Las Vegas wants to let them know they - and their money - are more than welcome to the buffet of other activities Sin City has to offer.

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Related Topix: us Travel, North America Travel, Travel, Las Vegas, NV, Las Vegas Travel, Wedding, Gay/Lesbian

Las Vegas Newstrip

Giant 'Shockmobile' Latest Hit In Mobile Marketing

From giant rolling hot dogs to a 65-foot-long "backyard barbecue grill," huge mobile marketing exhibits are bringing their messages and, sometimes, tastes to millions of consumers who might otherwise be focused on much smaller mobile devices.

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Related Topix: Mobile Marketing, Life, Food, Bar-B-Q

Wed Aug 20, 2014

West Australian

Treasury Wine makes $101m loss

Treasury Wine Estates has suffered a $100.9 million full year loss after a tumultuous 12 months that included takeover bids, leadership changes and a major restructure.

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Freshnews

Streamworks Acquires Imagew rks Marketing

Streamworks LLC, one of the Twin Cities' leading integrated marketing communications companies, announces it has acquired Imagewerks Marketing, a full-service agency with strong roots in digital and online marketing.

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Related Topix: Direct Marketing

ComputerWorld

Tablets with voice calling functions take off in Asia

Using a tablet to make a phone call may sound unorthodox. But in Asia's emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

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Hotel News Resource

6 Sales and Marketing Metrics Every Hotel Owner Cares About

Hotel owners and asset managers are frustrated. They no longer want to hear about 'branding initiatives' or fuzzy math from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

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Related Topix: Hotels

AdExchanger.com

Marketing Must Get Human

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.

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