Marketing News

The marketing people at Chevrolet make no secret of the goal for the new diesel version of the Chevrolet Cruze: Take sales from Volkswagen.

McDonald's once again faced criticism that it's a purveyor of junk food that markets to children at its annual shareholder meeting Thursday.

House hunters in Bristol looking for a brand new, three-bedroom apartment with roof terrace, are being advised to visit Crest Nicholson's Harbourside development.

Cross my heart, we're not making this up, even though it flies in the face of conventional wisdom, anatomical reality and the billions of dollars raked in last year by Victoria's Secret: At least, that's the conclusion drawn by Jean-Denis Rouillon, a professor at the University of Besancon in France.

Rapper-producer Sean "Diddy" Combs has paid a marketing visit to Pennsylvania's capital city.

Jon Letko of U.S. Healthcare Supply LLC, based in Milford, N.J., exercised his constitutional right not to incriminate himself at the hearing before the Senate Subcommittee on Financial and Contracting Oversight.

A lot changes in 100 years, but the key to Hellmann's success may be that not much has changed for the mayonnaise.

Improvements to Nvidia's virtualization technology are aimed at turning graphics processors into a more important resource in data centers and could speed deployment of virtual desktops and delivery of data over the cloud.

Restaurant industry sales in 2013 will total more than $660 billion, a close to 4 percent increase from 2012 and as restaurant-industry sales continue to climb yearly, it is crucial that a restaurant maintain an online presence in order to communicate with current diners, attract new customers, and build loyalty among patrons.

This article was written by Elana Varon, and a version of it originally appeared on the Adobe-owned site CMO.com . For more information about BrandSpeak, click here .

A North Dakota advertising agency is suing the creators of a Cartoon Network show, alleging that they copied a state marketing campaign.

The federal government is fining a southeast Kansas refinery $300,000 for deficiencies in the company's program to curb air pollution.

This undated publicity image released by Fox shows employees of Velocity Merchant Services in Downers Grove, Ill., in a scene from the reality workplace series, "Does Someone Have to Go?" The network will begin airing a nonfiction show where employees of small businesses are compelled to rat out underperforming colleagues and put their jobs at ... (more)

"Agile" describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches.

By Laini Bostian for Cynthia Leitich Smith 's Cynsations Librarian Laini Bostian blogs at The Made Up Librarian.

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Clardy brings a background in social media, marketing, and brand development to her new role as marketing coordinator.

The commercial underbelly of the Cannes Film Festival is a nonstop frenzy of deal-making in luxury hotels along the Croisette promenade and aboard yachts moored offshore.

UsedVancouver.com has announced that it is sponsoring the Vancouver International Children's Festival, an event that expects over 30,000 attendees this year.

Atlassian has revamped the Jira bug tracking tool with a new user interface, which the company said will offer faster navigation and a simplified workflow.