Co-branded Nike-Finish Line store targets runners

“This is another way we look at expanding the marketplace, going deeper into the consumer types as opposed to trying to be a little bit of everything to everyone and in the end not being enough of anything for anybody”

By David Schwartz

CHANDLER, Arizona (Reuters) - A new co-branded store by Nike Inc and Finish Line, the No. 2 U.S. athletic shoe retailer, opens on Wednesday, aimed at gaining a foothold in the niche market of runners and athletes in training.

For Nike, the world's largest maker of athletic shoes and clothing, the venture is the second in a series of co-branded "concept" stores designed to raise its profile among target groups while helping to boost sales through its retail chain customers. Read more