Cut electricity usage, increase rates. This is exactly what is happening across the country, not just one but many utilities. Sooner or later, more grid infrastructure will have to be put into place, increase rates again. Then cap and trade will probably generate another excuse for rate increases. There's this move to 'deregulation'. With no real electrical generation over capacity, how do you keep power costs low? No price regulator, more increases in rates. It's time, time to use the 30% Federal tax incentive to upgrade one's home. Energy efficient appliances, double, tripple pane windows. More insulation. Install solar hot water, geothermal heating/cooling. Install wind, solar PV or micro hydro generation to help power your home. Please go to: www.dsireusa.org to see what incentives are available in your State.