11 hrs ago | WHAM
Telemarketers Get Big Cut of Charity Proceeds
" When the membership of the Kiwanis Club of Rochester dropped, the club turned to telemarketers to raise money to support its community service projects at organizations such as Open Door Mission, Easter Seals, and Golisano Children's Hospital.
Direct marketing stands up well in recession
Direct mail has stood up well to the challenges posed by the recession and the channel carries weight in the boardroom, according to Marketing Weeka s Direct Mail Attitudes survey.
Direct marketers tap Gulf's potential
John Meyer, the chief executive and president of Acxiom, the world's largest processor of consumer data, said his company made its first investment in the Middle East in September because it expected rapid growth from the sector.
Telemarketers keep 60 percent of funds raised in New York
New York officials say telemarketers keep an average 60 cents of every dollar they raise for charity in the state.
CognitiveDATA Hires Mike Roberts as Client Engagement Leader
Roberts brings more than 25 years of marketing experience to CognitiveDATA. Most recently, he served as vice president of business development at Clario Analytics, previously Decision Intelligence, Inc.
Charities get only 39% from telemarketers, report says
A telemarketer representing South Lockport Fire Company raised $46,879 last year for the 66-year-old volunteer organization.
VerticalResponse, Inc. Expands Partner Options for Agencies, Developers and Franchises, Enhances API
VerticalResponse, Inc., a leading provider of self-service email marketing, online surveys and direct mail solutions for small businesses, today announced that it has expanded its successful partner program to address the unique business needs of its agency, software developer, and franchise partners.
Goodman Marketing Partners Named One of BtoB Magazine's Best 2009 for TANDBERG Campaign
Goodman Marketing Partners , a full service direct marketing company, announced today it has been selected as runner-up in the "Best Creative Direct Mail: Multiple" category for its work for global video conferencing provider TANDBERG.
Systemax Reports Third Quarter 2009 Results
Systemax Inc. announced financial results for the third quarter and nine months ended September 30, 2009.
Trade Associations-Trade Shows
Found 9 item Found 9 item . Displaying 1-9 Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.'s repertoire.
Companies Sued For Credit Card Interest Rate Scheme
Illinois Attorney General Lisa Madigan has filed suit targeting a telemarketing scam that promises to reduce consumers' credit card interest rates immediately, but ultimately fails to achieve any savings for consumers.
Nothing can disrupt a quiet dinner more than a badly timed phone call, but when that call is an unwanted telemarketer, it can truly be frustrating.
There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way.
Online Hearing Aid Information Website Redefines Hearing Aid Marketing
AdviceOnHearingAids.com, a national online resource for hearing aid information, has proven itself a powerful marketing resource for doctors and professionals in the hearing aid business.
Launches Study Examining Cross-Media Marketing Opportunity
November 09, 2009 . . . The direct marketing communications business and its ecosystem are in a dramatic state of change with the convergence of three realities that have been building in strength over the past decade: Consumers are "always on" and in control - they enjoy more connectivity and interaction than ever before.
Charities finally cashing in on Web 2.0 revolution
Technology Charities finally cashing in on Web 2.0 revolution A Facebook user logs into their account in Ottawa on Thursday July 16, 2009.
Psychological Tactics That Increase Mail Response
The two go-to components of a direct mail campaign - the list and the offer - may not change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.
Glenwood Springs Post-Independent
Having fun with the telemarketers
"Can I speak with your wife?" the pleasant voice on the other end of the phone asked.
US consumers prefer email communications
These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.
Manufacturers' Corner: Can Telemarketing Be Used For Industrial Sales?
By Mike Collins Most people connect the idea of telemarketing to those folks who call you during your dinner to sell carpet cleaning.