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Direct Marketing News

Direct Marketing news continually updated from thousands of sources around the net.

1 hr ago | Sys-Con Media

Every Market Media Launches State of the Art Consumer Database System

With exciting and innovative database solutions they are quickly becoming a front-runner in database technology and now may revolutionize the industry as we know it.

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Related Topix: Direct Mail

5 hrs ago | New Hampshire Public Radio -

Hello, May I Help You Plan Your Final Months?

"My name is Kate. I'm a health care counselor," the gentle voice of the caller says from her cubicle in Cherry Hill, New Jersey.

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Related Topix: Cherry Hill, NJ, Medicine

7 hrs ago | The Review

Zane Michael Carter, 24

The son of Marvin Quinn Carter and Bernadette Carter, he was born in Steubenville, Ohio on Sept.

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Related Topix: Steubenville, OH, Wellsville, OH, Marietta College

Tue Aug 26, 2014

The Daily Croton

How To Spot The Journal Membership Telemarketing Fraud

You can now get the attention of your consumers on the green without having possessing to be there.

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Entrepreneur Magazine

The 7 Key Parts of an Effective Direct Mail Sales Piece

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the seven critical parts you should include in every direct mail sales piece.

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Related Topix: Direct Mail, Marketing

MediaPost

Share on Google+

Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted SMS messages.

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Related Topix: Twitter, Emerging Technology, Search Engines, Pennsylvania, US News, Third Circuit Court of Appeals, Ninth Circuit Court of Appeals

JD Supra

For Whom the Ring Tones: TCPA Litigation and the Insurance Industry

Insurance companies are increasingly the subject of Telephone Consumer Protection Act lawsuits.

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Related Topix: Insurance, Marketing

PR-inside.com

Enterprise Ireland Funding Supports New Jobs in Maven TM

Maven TM, a leading B2B telemarketing and lead generation agency to the technology industry, is expanding its international business, with funding support from Government through Enterprise Ireland.

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Related Topix: Ireland, World News, Marketing

Politico

The 2014 digital ad juggernaut

A leading ad research firm recently estimated that more than $270 million will be spent across the country this cycle on digital campaign efforts - an 1,825 percent increase from 2010, when the first generation of tablet computers was just hitting the market.

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Related Topix: The, Video Games, Deep Silver, 2010, Startups, Facebook, WebMD, The Associates, New-Wave

Adweek

How Do You Brand Big Data?

Branding data is tough - and not just because many eyes glaze over when you start to talk about it.

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Related Topix: Direct Mail, Marketing

Mon Aug 25, 2014

Surety Bond Blog

Are Travel Agents Going to be Packing Their Bags?

This post is an entry for our $25,000 scholarship contest. The post was created by Emily Buck and may not always reflect the views of JW Surety Bonds.

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Cape Cod Times

Telemarketers' tactics spark concerns

Police and fire department officials on Cape Cod are urging residents to be cautious when giving donations to solicitors who say they are raising money for local first responders.

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Related Topix: Fire, Life, Charity , Hyannis, MA

Sun Aug 24, 2014

SFGate

Exact Data Completes Database Renewal, Cleaning Records and Adding...

We have re-imagined our design in a bold new way. Before we roll it out for everyone, we are giving select readers an opportunity to try out the new design.

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Related Topix: Direct Mail, Business News

Sat Aug 23, 2014

Customer Interaction Solutions

Exact Data Completes Data Hygiene Process, Adds New Records To Magazine Mailing Lists

Chicago, Illinois August 23, 2014 Exact Data, a broker of marketing lists and other database products has recently completed an update to its consumer records.

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Related Topix: Marketing, Direct Mail

PR-inside.com

New Market Research Report: DandM Telemarketing Public Ltd - Company Capsule

The profile contains a company overview, key facts, major products and services, financial ratios, key competitors, financial analysis, key employees as well as company locations and subsidiaries.

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Related Topix: Marketing

Fri Aug 22, 2014

JD Supra

Advertising Law - August 2014 #3

Enacted in 1995, the Telemarketing Sales Rule has been frequently updated over the years, including the addition of the Do Not Call Registry in 2003 and the changes made in 2008 and 2010.

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News9 Oklahoma City

Tips On How To Stop Calls From Telemarketers

Nobody likes getting random calls from telemarketers. We are here to help. We got these tips from Reader's Digest, who went straight to the source, a telemarketer.

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AdExchanger.com

Merkle: "Addressability Is The Future of CRM"

Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig ; 5th Finger ; Social Amp ; IMPAQT ; New Control ; and, most recently in July, Merkle's client roster currently includes big names across a variety of verticals: Geico and Travelers in insurance, Dell and Google in tech, The Office Depot and ... (more)

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Related Topix: Marketing, Emerging Technology, Search Engines, Direct Mail, Urban Outfitters, Retail, Apparel

Bizcommunity

The power of direct mail

It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits.

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Related Topix: Direct Mail, Email Spam, Marketing

WTOC-TV Savannah

Have You Heard: Alee Shriners scam and Area Code scam

In a lot of scams WTOC talks about, scammers use legitimate companies and organizations, and one WTOC viewer received a phone call asking for money for the Alee Shriners.

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