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Direct Marketing News

Direct Marketing news continually updated from thousands of sources around the net.

2 hrs ago | Forbes.com

What Higher Ed Marketers Can Learn From Luxury Brands

I've always been excited by using our knowledge of how our brains work to create better marketing, advertising, and sales strategies.

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Related Topix: Marketing, Direct Mail, Emerging Technology, Search Engines, University of Phoenix

3 hrs ago | Clickz

Dos and Don'ts of Email Remarketing

By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective.

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Related Topix: Marketing, Direct Mail, Georgia

7 hrs ago | South China Morning Post

Renewed call to set up Hong Kong's do-not-call register caught between two bureaux

My publication on 5 August 2014 of the results of a public opinion survey regarding P2P calls, together with my renewed call to the Administration for amending the Unsolicited Electronic Messages Ordinance to provide for the expansion of the existing DNC registers to include P2P calls, attracted a great deal of media and public attention.

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Related Topix: Opinion

Wed Aug 20, 2014

BayStreet.ca

Mojo Launches Transaction Fee-Free Platform For Clients

BOSTON, MA / ACCESSWIRE / August 20, 2014 / Boston-based MOJO has achieved numerous 'firsts' since taking its place as the #1 eCommerce platform serving the DRTV industry.

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Related Topix: Direct Mail

Freshnews

Streamworks Acquires Imagew rks Marketing

Streamworks LLC, one of the Twin Cities' leading integrated marketing communications companies, announces it has acquired Imagewerks Marketing, a full-service agency with strong roots in digital and online marketing.

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Related Topix: Marketing

13WHAM

Excellus BCBS warns of phone scam

Excellus BlueCross BlueShield is warning consumers, particularly senior citizens, to be aware of a telemarketing scam that appears to be aimed at people in the Rochester region.

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Related Topix: Rochester, NY

Target Marketing Magazine

Dennya s Daily Zinger: When to Fire Designers and Others

This was the full-page ad from the August 17th issue of The New York Times Sunday Magazine announcing a food conference .

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Related Topix: Direct Mail, Arts, Interior Design

WTVC

You Can't Trust Caller ID Anymore

By Ashley Hopkins, Nooga.com The Tennessee Regulatory Authority warns consumers that telemarketers can manipulate what number appears on a caller ID to make someone more likely to answer the phone.

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Sys-Con Media

Quebec Loisirs pays $200,000 for violating the Unsolicited Telecommunications Rules

The company also agreed to end its previous telemarketing practices and help promote awareness of the Rules.

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Hispanic Business

Affinity Program with a Third Party Credit Card Processing Company

USC Aiken would provide a mailing list of potential merchant prospects who are supporters of Pacer Athletics to the credit card processing company .

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Related Topix: Direct Mail

Hispanic Business

MyAcxiomPartner.com Sets the Standard for Simpler, More Effective Social and Mobile Ad Campaigns

MyAcxiomPartner.com provides businesses precise audience targeting to reach consumers who will most likely take advantage of their marketing offers.

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Related Topix: Acxiom, Computers, Advertising, Marketing, Direct Mail

Tue Aug 19, 2014

WOODTV.com

Target 8: Can charity mail be stopped?

The letters came in and the money went out. Joan Bailey's 95-year-old mother gave and gave thousands of dollars to groups who sent mailers with a good story.

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Related Topix: Family, Elderly (Senior Citizen), Direct Mail

Digital Game Developer

Publishers Clearing House Selects Evergage to Boost Online Conversions

Evergage, the market-leading provider of real-time web personalization, today announced that leading multichannel direct marketer Publishers Clearing House , has turned to Evergage to deliver a personalized experience for visitors to the PCH network of sites.

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Related Topix: Publishers Clearing House, Retail, Direct Mail, Marketing

Canada.com

Focus groups send CRTC sobering message

A CRTC logo is shown in Montreal on September 10, 2012. The CRTC has slapped political parties, elected officials and telemarketers of all stripes with hefty fines for breaking the robocalls rules.

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Printing Impressions

Com-Pak Services Doubles Commingling Capacity, Expands Facility 50,000 Square Feet

August 19, 2014 - Com-Pak Services, a leader in direct mail production and postal optimization, has doubled its commingling capacity with the purchase of two NPI sorters.

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Related Topix: Direct Mail, Moorestown, NJ, Marketing

Target Marketing Magazine

Should Usps Continue Consolidation, Asks Usps Oig

Exactly 23 votes. That's how many subscribers to the Pushing the Envelope Blog for U.S. Postal Service Office of Inspector General cared enough to vote on whether USPS should continue with Phase 2 of its consolidation plan.

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Related Topix: The Postal Service, Indie, Direct Mail

WBIW-AM Bedford

Indiana's Do-Not-Call List Deadline Today

Indiana residents irritated by unwanted telemarketing calls have until today to meet the state's latest deadline for its do-not-call list.

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Customer Interaction Solutions

Engaging Concerned Americans is a Patriotic Cause

BOCA RATON, FL August 18, 2014 Patriot Survey, an elite email list of donors of a PAC and supporters of conservative causes is now available to marketers and fundraisers seeking to reach people who view themselves as strong, Constitutional conservatives who are concerned about the scandal to cover up the tragedy in Bengahzi, Libya, as noted in the ... (more)

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Related Topix: US Politics, US News, Barack Obama, Direct Mail

Mon Aug 18, 2014

Hispanic Business

Exact Data Updates Database, Adds Over 2000 Records to Banking Mailing Lists

Exact Data, a privately held data broker, recently completed an update to its Business database.

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Related Topix: Direct Mail

WSFA-TV Montgomery

Shrewd senior alerts others to bogus sweepstakes scam

Scammers are at it again - this time they're using the mail, with a sweepstakes offer many may find hard to refuse.

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