3 hrs ago
Old Tricks, New Dogs
While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years.
Thu Jul 24, 2014
Lacklustre results for sales call opt-outs
Phone users who sign up to the telemarketing opt-out Telephone Preference Service see their nuisance calls drop by just one-third, new figures show.
Scams hit local residents; ask for bank account info
Scammers are back and are seeking to swindle hard working citizens out of their money.
The Plain Dealer
Murder trial today, InfoCision settles telemarketing lawsuit, Akron...
Dashanon Haywood, 23, could be sentenced to death if convicted of aggravated murder.
Former telemarketer reveals how to stop sales calls for good
A former telemarketer is revealing how you can stop unwanted calls from phone marketers.
In brief: ACMA issues warning for Do Not Call breaches
Telco Service Holdings has been issued with a formal warning after breaching Do Not Call provisions, the Australian Communications and Media Authority revealed today.
Wed Jul 23, 2014
United States Supreme Court to Review Ruling in Direct Marketing
On July 1, 2014, the United States Supreme Court agreed to review the 10th Circuit Court of Appeals decision in Direct Marketing Association v.
How To Get Rid Of Pesky Telemarketers
PHOTO: Shutterstock/ Kakigori Studio All you need to say is "Please put me on your Do Not Call List" and they should hang up.
Four Toronto companies pay $84,000 for alleged violation of telemarketing rules
Four Toronto-area companies have paid $84,000 in penalties for allegedly violating telemarketing rules by calling people registered on the National Do Not Call List, Canada's telecom regulator said Wednesday.
Do Not Call
Pennsylvanians who want to add their phone numbers to the state's Do Not Call list can register online at dnc.attorneygeneral.gov or call 1-888-777-3406.
Is the age of Direct Mail over for charities?
A recent report has raised important questions about the future of fundraising for UK charities.
This Week's Top Ten: How Storytelling Defines Your Brand
There's so much information online that you're bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
Tue Jul 22, 2014
Orgs Tangle Over Marketplace Fairness Act
WASHINGTON An apparent attempt by U.S. Senators to get backdoor passage of the Marketplace Fairness Act , which would allow states to tax remote Internet and catalog sales, has upset marketing industry organizations.
InfoCision settles class-action lawsuit over charity telemarketing
Copyright i 1 2 2014 Beacon Journal Publishing Co. Inc and Black Press. All Rights Reserved.
Target Marketing Magazine
Mailing List Survival Guide
Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it.
Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works.
Los Angeles Times
Bank of America won't take no for a permanent answer
Bank of America customers who opt out of receiving promotional offiers have to restate their decision every five years.
Detroit Free Press
Kim Komando: Simple steps to keep your browsing private
QUESTION: I'm getting really tired of ad companies tracking what I do online so they can send me more annoying ads.
Tracy Baxter Reports: Hold the line, it's time for Telemarketing II
Talk about hitting a nerve. I should have known I'd get plenty of email activity when I invited readers to respond to my published rant last week about unwanted telemarketer phone calls and the apparent inability of the "Do Not Call" registry to effectively address the problem.
Mon Jul 21, 2014
Independence Blue Cross receives multiple awards for top-rated Medicare marketing campaigns
Independence Blue Cross received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives.