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Direct Marketing News

Direct Marketing news continually updated from thousands of sources around the net.

50 min ago | AdExchanger.com

Merkle: "Addressability Is The Future of CRM"

Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig ; 5th Finger ; Social Amp ; IMPAQT ; New Control ; and, most recently in July, Merkle's client roster currently includes big names across a variety of verticals: Geico and Travelers in insurance, Dell and Google in tech, The Office Depot and ... (more)

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Related Topix: Marketing, Emerging Technology, Search Engines, Direct Mail, Urban Outfitters, Retail, Apparel

2 hrs ago | Bizcommunity

The power of direct mail

It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits.

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Related Topix: Direct Mail, Email Spam, Marketing

4 hrs ago | WTOC-TV Savannah

Have You Heard: Alee Shriners scam and Area Code scam

In a lot of scams WTOC talks about, scammers use legitimate companies and organizations, and one WTOC viewer received a phone call asking for money for the Alee Shriners.

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5 hrs ago | Newsday

LI telemarketer sanctioned over precious metals trades

The U.S. Commodity Futures Trading Commission ordered a Long Island company and its two owners to pay more than $2.97 million in restitution for allegedly participating in illegal commodity transactions involving precious metals.

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Related Topix: Corporate / Securities Law, Law, Holbrook, NY, Brightwaters, NY, Sayville, NY

Thu Aug 21, 2014

TBD.com

Robocalls skyrocketing despite the 'Do Not Call Registry"

If you thought the creation of the "Do Not Call Registry" had solved the problem of telemarketers bombarding people with unwanted calls, think again.

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Related Topix: Email Spam

JD Supra

In The New Landscape of TCPA Litigation, No Industry Is Safe

In recent years, the number of private actions filed under the Telephone Consumer Protection Act has risen sharply, but perhaps more concerning is that litigants are using the Act to target an increasingly broad range of industries.

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Forbes.com

What Higher Ed Marketers Can Learn From Luxury Brands

I've always been excited by using our knowledge of how our brains work to create better marketing, advertising, and sales strategies.

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Related Topix: Marketing, Direct Mail, Emerging Technology, Search Engines, University of Phoenix

Clickz

Dos and Don'ts of Email Remarketing

By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective.

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Related Topix: Marketing, Direct Mail, Georgia

South China Morning Post

Renewed call to set up Hong Kong's do-not-call register caught between two bureaux

My publication on 5 August 2014 of the results of a public opinion survey regarding P2P calls, together with my renewed call to the Administration for amending the Unsolicited Electronic Messages Ordinance to provide for the expansion of the existing DNC registers to include P2P calls, attracted a great deal of media and public attention.

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Related Topix: Opinion

Wed Aug 20, 2014

BayStreet.ca

Mojo Launches Transaction Fee-Free Platform For Clients

BOSTON, MA / ACCESSWIRE / August 20, 2014 / Boston-based MOJO has achieved numerous 'firsts' since taking its place as the #1 eCommerce platform serving the DRTV industry.

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Related Topix: Direct Mail

Freshnews

Streamworks Acquires Imagew rks Marketing

Streamworks LLC, one of the Twin Cities' leading integrated marketing communications companies, announces it has acquired Imagewerks Marketing, a full-service agency with strong roots in digital and online marketing.

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Related Topix: Marketing

13WHAM

Excellus BCBS warns of phone scam

Excellus BlueCross BlueShield is warning consumers, particularly senior citizens, to be aware of a telemarketing scam that appears to be aimed at people in the Rochester region.

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Related Topix: Rochester, NY

Target Marketing Magazine

Dennya s Daily Zinger: When to Fire Designers and Others

This was the full-page ad from the August 17th issue of The New York Times Sunday Magazine announcing a food conference .

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Related Topix: Direct Mail, Arts, Interior Design

WTVC

You Can't Trust Caller ID Anymore

By Ashley Hopkins, Nooga.com The Tennessee Regulatory Authority warns consumers that telemarketers can manipulate what number appears on a caller ID to make someone more likely to answer the phone.

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Sys-Con Media

Quebec Loisirs pays $200,000 for violating the Unsolicited Telecommunications Rules

The company also agreed to end its previous telemarketing practices and help promote awareness of the Rules.

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Hispanic Business

Affinity Program with a Third Party Credit Card Processing Company

USC Aiken would provide a mailing list of potential merchant prospects who are supporters of Pacer Athletics to the credit card processing company .

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Related Topix: Direct Mail

Hispanic Business

MyAcxiomPartner.com Sets the Standard for Simpler, More Effective Social and Mobile Ad Campaigns

MyAcxiomPartner.com provides businesses precise audience targeting to reach consumers who will most likely take advantage of their marketing offers.

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Related Topix: Acxiom, Computers, Advertising, Marketing, Direct Mail

Tue Aug 19, 2014

WOODTV.com

Target 8: Can charity mail be stopped?

The letters came in and the money went out. Joan Bailey's 95-year-old mother gave and gave thousands of dollars to groups who sent mailers with a good story.

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Related Topix: Family, Elderly (Senior Citizen), Direct Mail

Digital Game Developer

Publishers Clearing House Selects Evergage to Boost Online Conversions

Evergage, the market-leading provider of real-time web personalization, today announced that leading multichannel direct marketer Publishers Clearing House , has turned to Evergage to deliver a personalized experience for visitors to the PCH network of sites.

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Related Topix: Publishers Clearing House, Retail, Direct Mail, Marketing

Canada.com

Focus groups send CRTC sobering message

A CRTC logo is shown in Montreal on September 10, 2012. The CRTC has slapped political parties, elected officials and telemarketers of all stripes with hefty fines for breaking the robocalls rules.

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