Direct Marketing News

" When the membership of the Kiwanis Club of Rochester dropped, the club turned to telemarketers to raise money to support its community service projects at organizations such as Open Door Mission, Easter Seals, and Golisano Children's Hospital.

Direct mail has stood up well to the challenges posed by the recession and the channel carries weight in the boardroom, according to Marketing Weeka s Direct Mail Attitudes survey.

John Meyer, the chief executive and president of Acxiom, the world's largest processor of consumer data, said his company made its first investment in the Middle East in September because it expected rapid growth from the sector.

New York officials say telemarketers keep an average 60 cents of every dollar they raise for charity in the state.

Roberts brings more than 25 years of marketing experience to CognitiveDATA. Most recently, he served as vice president of business development at Clario Analytics, previously Decision Intelligence, Inc.

A telemarketer representing South Lockport Fire Company raised $46,879 last year for the 66-year-old volunteer organization.

VerticalResponse, Inc., a leading provider of self-service email marketing, online surveys and direct mail solutions for small businesses, today announced that it has expanded its successful partner program to address the unique business needs of its agency, software developer, and franchise partners.

Goodman Marketing Partners , a full service direct marketing company, announced today it has been selected as runner-up in the "Best Creative Direct Mail: Multiple" category for its work for global video conferencing provider TANDBERG.

Systemax Inc. announced financial results for the third quarter and nine months ended September 30, 2009.

Found 9 item Found 9 item . Displaying 1-9 Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.'s repertoire.

Illinois Attorney General Lisa Madigan has filed suit targeting a telemarketing scam that promises to reduce consumers' credit card interest rates immediately, but ultimately fails to achieve any savings for consumers.

Nothing can disrupt a quiet dinner more than a badly timed phone call, but when that call is an unwanted telemarketer, it can truly be frustrating.

There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way.

AdviceOnHearingAids.com, a national online resource for hearing aid information, has proven itself a powerful marketing resource for doctors and professionals in the hearing aid business.

November 09, 2009 . . . The direct marketing communications business and its ecosystem are in a dramatic state of change with the convergence of three realities that have been building in strength over the past decade: Consumers are "always on" and in control - they enjoy more connectivity and interaction than ever before.

Technology Charities finally cashing in on Web 2.0 revolution A Facebook user logs into their account in Ottawa on Thursday July 16, 2009.

The two go-to components of a direct mail campaign - the list and the offer - may not change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.

"Can I speak with your wife?" the pleasant voice on the other end of the phone asked.

These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.

By Mike Collins Most people connect the idea of telemarketing to those folks who call you during your dinner to sell carpet cleaning.