Direct Mail News Archives

Here is a sample of the key state issues. Do Not Mail Nine Do Not Mail bills in seven states carried over from the 2007 state legislative sessions to the 2008 sessions: Hawaii , Michigan , New York , North ... via The Direct Marketing Association

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I have a good friend who is one of the best direct marketers in the United States. via NewsBlaze

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“Making environmentally responsible decisions is increasingly important from a social, economic, and ethical perspective”

Marketers can visit www.canadapost.ca/green which offers greener options and earth-friendly ideas on how to use direct mail to target their messages and offer consumers information that is relevant to them. via Earth Times

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“Reserving space at the DMA08 show will provide exhibitors benefits that really do, 'go beyond the booth,'”

This year, DMA is making sure "u r Connected" in every way - even beyond the booth - where exhibitors, representing state-of-the-art goods and services for every marketing channel from the Web and email to ... via The Direct Marketing Association

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Do you feel your mailbox is mostly filled with junk mail or catalogs? You're not imagining it - according to the U.S. Postal Service, advertising mail represented 62 percent of all mail received by households ... via San Jose Mercury News

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In today's issue of BtoB , American Business Media - an association for business publishers - ran a full-page ad with this headline: "In the Harsh Conditions of the Business World, the Neophyte Quickly Learns ... via Bly.com blog

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“Today's successful marketers know that - relevance' is everything when it comes to direct mail”

DirectMail.com has added Hewlett Packard's Indigo 5500 digital printing system to its lineup of sheetfed, web and digital presses to accommodate the growing demand for variable digital printing PRINCE ... via OutputLinks

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“Clients don't think [a direct effort] will be as creatively driven or as brand-building”

Several direct marketing indus try up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Founda tion teleconference last ... via DM News

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The Breakaway Conference is a unique event in the affiliate marketing industry, bringing over 100 top performing affiliates, advertisers, and other online marketing professionals together for two days of ... via Earth Times

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“New Media Emergence in DM & Brand”

Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception, and ... via MarketingVOX

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“The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs”

May 01, 2008 By Mike Beirne In an effort to establish standards for self-regulation, the Mobile Marketing Association - representing more than 600 companies including wireless phone network carriers, direct ... via Technology Marketing

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