Judge it!
this is a great article because it shows how important personalization is at this stage of the game in direct mail. Go here to find out more about great ways to personalize:
http://www.on-card.com
Direct Mail
Saturday Apr 26
True Value launches city-geared mail campaign
“This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers”
True Value is launching a direct mail campaign focused on customers in major metropolitan areas. via DM News
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