Direct Mail News Archives

“Last year, a record-breaking 1,124 campaigns vied for ECHO honors - including 650 entries in five new categories: email and instant messaging, mobile, search engine marketing, Web advertising, and Web development”

Hosted by the "Tonight Show's" Jay Leno, the 2008 International ECHO Awards Ceremony & Gala will take place on Tuesday evening, October 14 at The Bellagio, during the DMA08 Conference & Exhibition at the Las ... via The Direct Marketing Association

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Direct marketing is about to see a real explosion in business opportunities that are just emerging at the crossroads of traditional direct marketing, the internet television phenomenon and social media. via Robin Good's Latest News

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“This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers”

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. via DM News

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Pharmaceutical companies are forecast to generate $10.6 billion in sales via direct marketing in 2008 - and $15.2 billion in 2012, according to a new Direct Marketing Association report, "Direct Marketing Facts ... via MarketingVOX

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Pepper an integrated, international marketing and communications services agency today announced a pair of senior management appointments designed to manage recent growth in client programs and staff in North ... via Earth Times

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St. Louis Business Journal - by Matt Allen Charter Communications Inc. retained the services of Wilen Media for printing, distribution, print asset management, and archiving designed to increase efficiencies ... via Bizjournals

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“We feel we're one of the little things people can do to 'green' themselves”

Sander DeVries and his brothers were complaining about junk mail a few years ago, but unlike complaints about the weather, they did decide to do something about it. via The Baltimore Sun

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PALO ALTO, Calif. - HP today announced that it has formed a strategic relationship with Omnicom Group Inc. via Earth Times

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“For the most part, these jobs are more specialized lower to mid-level positions, or they are in geographic locations where the available direct marketing labor pool is relatively small.”

The direct marketing job arena will contract for the second straight quarter, according to a new DM employment survey. via PROMO Magazine

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“Our relationship with Ricoh has gone from strong to stronger and we will be using drupa as the platform to show new production offerings that combine Ricoh's technical prowess with InfoPrint's market expertise.”

Boulder, CO, April 14, 2008: InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced its line up of solutions for drupa 2008, Hall 9 booth B44. via OutputLinks

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This past weekend over 300 hearing care professionals had the benefit of attending the annual Oticon Canada product unveiling. via Market Wire

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The Rochester Top 100, which annually recognizes the fastest-growing privately held companies in the nine-county region, is sponsored by the Rochester Business Alliance and KPMG. via Democrat & Chronicle

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“The American pharmaceutical industry employs direct marketing extensively and successfully”

NEW YORK Pharmaceutical companies will spend more than $1 billion on direct marketing in 2008 and see revenue of $10.6 billion, according to a new report from the Direct Marketing Association. via Adweek

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My given name is actually Margaret - and I hate it. To this day, I cringe when an office receptionist calls for "Margaret" in a crowded waiting room. via Business Forms Labels & Systems

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“One of their brokers will give you a call to arrange for your complimentary market report to be sent to you.”

Every week, Tony Hetherington replies to readers' letters, adding comments, advice and the results of his enquiries. via This Is Money

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“OK, but how does this relate to my objective to increase list rental revenue?”

Be encouraged! The list industry is not dying; it is evolving into a dynamic, data-based infrastructure of targeted direct marketing opportunities - ' and the Web is bringing it all together. via DM News

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“If the only tool you have is a hammer, you tend to see every problem as a nail.”

Font The best way to attract new prospects to your business opportunity is to diversify your approach in making contact with those new prospects. via Associated Content

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The Talbots, Inc. is planning for top-line growth of approximately 3%. Much of this growth will come from increases in direct marketing sales, which are seen as rising in the mid-single digit range. via PROMO Magazine

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“You've done a very good job, it looks like, of kind of getting out and talking to some of the customers and winning those folks back”

Vertis Communications Inc. reported yesterday a $327 million loss for 2007 and said it has hired a financial adviser to help it reorganize its capital structure, possibly through a merger.

The move is part of a larger turnaround effort begun last year at the Baltimore advertising company, which develops direct-marketing materials and print circulars, including newspaper inserts. Vertis has been burdened by more than $1 billion in debt from a 1999 leveraged buyout that took the company private and, more recently, by declining sales and increased competition from other businesses and new media, including the Internet. Read more

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