Direct Mail
Mar 28, 2008
Financial, Banking & Credit Institutions Top DM Ad Spenders
“DMA found that the Financial, Banks and Credit Institutions sector in 2007 was the number-one American industry spending on direct marketing, and it ranked second in sales”
US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, ... via MarketingVOX
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