Mar 31, 2008 | Potentials
Use integrated marketing campaigns to increase your reach and profits By Mark Kolier Today there are more new marketing channels available than ever before, and it can be quite intimidating to consider how to ... via Potentials
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Direct Mail Forum & PollsMar 30, 2008 | Distribution Sales & Management
DMA Response to Today's Washington Post Article
In response to The Washington Post's March 19 article, "Efforts to Block Junk Mail Slowed," it's important to note that the Direct Marketing Association vehemently opposes any legislation proposing a Do Not ... via Distribution Sales & Management
Mar 30, 2008 | Distribution Sales & Management
DMA Response to Today's Washington Post Article
In response to The Washington Post's March 19 article, "Efforts to Block Junk Mail Slowed," it's important to note that the Direct Marketing Association vehemently opposes any legislation proposing a Do Not ... via Distribution Sales & Management
Mar 28, 2008 | MarketingVOX
Financial, Banking & Credit Institutions Top DM Ad Spenders
“DMA found that the Financial, Banks and Credit Institutions sector in 2007 was the number-one American industry spending on direct marketing, and it ranked second in sales”
US banks and credit institutions spent $13.4 billion in 2007 on direct marketing advertising - which generated $178.8 billion in sales, and the amount of those returns is forecast to hit $286.2 billion in 2012, ... via MarketingVOX
Mar 27, 2008 | Business Wire
B2B Marketing Market Assessment February 2008 Now Available
Research and Markets has announced the addition of " " to their offering. Business-to-business marketing is emerging from under the shadow of its larger business-to-consumer marketing cousin as businesses are ... via Business Wire
Mar 25, 2008 | TechWeb.com
Teletrax Adds Direct Response Clients Including G2 Direct & Digital,...
“Teletrax helps us identify in a timely manner, 24 hours a day, seven days a week, when an ad doesn't run as scheduled, enabling us to provide clients with more accurate information and allowing us to resolve questions about spot airings when needed.”
Teletrax, the global broadcast intelligence company, today announced the addition of three new direct response advertising agencies to its client roster. via TechWeb.com
Mar 23, 2008 | Business Forms Labels & Systems
Kodak's MarketMover Services Program Adds Targeted Sales Modules for Finance and Education
To help print service providers expand and grow their digital print businesses, Rochester, New York-based Kodak launched new vertical market programs in its MarketMover Targeted Sales Module - the financial ... via Business Forms Labels & Systems
Mar 21, 2008 | Globeinvestor.com
Murray Martin: pushing the envelope
“The effect would be catastrophic to take the vehicle away from small business to attract customers and communicate with existing customers”
Murray Martin wonders: "Is this a real issue or is this an emotional discussion?" The chief executive officer of Pitney Bowes Inc. via Globeinvestor.com
Mar 20, 2008 | Connecticut Post
“I'm 54. I talk on the phone, I don't text.”
This is not a gray area - no legitimate advertiser or marketer with a brain would embrace a mobile phone spam advertising campaign - yet. via Connecticut Post
Mar 19, 2008 | OutputLinks
Prosit Print Solutions Expands Digital P...
Capabilities with Canon ' s New Color Digital Press Canon imagePRESS C7000VP Provides Specialized Printing Needs For Pharmaceutical Customers and Direct Mail Markets, Among Others Burlington, N.J., March 19, ... via OutputLinks
Mar 18, 2008 | American Chronicle
The U.S. Postal Service is our enemy. While countermeasures have been created to deal with the invasion of telemarketing phone calls and spam emails, we continue to be bombarded by junk mailings. via American Chronicle
Mar 18, 2008 | Earth Times
Huron Capital Exits Interest in Northern Cap Holdings, Inc.
Huron Capital announced today that it has sold its portfolio company, Northern Cap Holdings, Inc. via Earth Times
Mar 16, 2008 | Target Marketing Magazine
See What Readers Are Saying About This Story
“Holy smoke! Something terrible is happening in the world and the White House operator is asleep at the switchboard! This is nuts!”
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of - or avoid the pitfalls from - the lessons to be learned in ... via Target Marketing Magazine
Mar 14, 2008 | Earth Times
“Banks now offer high yield savings account rates that compete with those advertised for money market accounts and certificates of deposit. ”
Wondering what to do with your tax return check? You might want to look back in your mailbox. via Earth Times
Mar 12, 2008 | DM News
Repositionable notes might stick for good at USPS
“We're always looking for ways to provide additional value to direct mail advertisers”
USPS to develop standards for Slim Jims Repositionable notes - ' colloquially known as sticky notes - ' may soon become a permanent US Postal Service offering, if approved by the Postal Regulatory Commission. via DM News
Mar 10, 2008 | In-Plant Graphics
HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies
“These new technologies and products will change the digital printing industry in terms of value, volume and environmental footprint.”
HP today announced a landmark release of graphic arts technologies and products that improve the speed and reduce the cost of digital printing. via In-Plant Graphics
Mar 9, 2008 | DestinationCRM
“How did each and every customer respond, and what does that mean for the way in which I will market to them next?”
It's the moment dreaded by every marketer who considers herself "tech-savvy" -- the moment when that new medium for reaching customers transitions from bleeding edge to leading edge. via DestinationCRM
Mar 7, 2008 | DM News
“Customer now ask for Hercu les Hook when purchasing hooks”
When Vertical Branding launched in Encino, CA in 2001, Nancy Duitch and her partner planned to market continuity-based products - ' includ ing skin care and anti-aging items such as Bun & Thigh Max and Perfect ... via DM News
Mar 5, 2008 | Quick Printing
VDP Workshop to be Held at Clemson University, April 10-11
“With today's software options and digital devices, printers can certainly change photos, illustrations and text on every piece and every page in the press run”
Learn how the concepts of Variable Data Printing can impact your direct marketing efforts or digital printing profits when Clemson University's Department of Graphic Communications hosts its highly rated, 2-day ... via Quick Printing
Mar 5, 2008 | MarketingVOX
DMA: Despite Q4 DM Growth, Q1 Expectations Reflect Economic Concerns
“QBR first asked marketers about their expectations of a recession in the Q3 2007 survey”
Despite some concerns about the economy, direct marketers are again expecting growth in the first quarter of 2008, after having experienced 18 consecutive quarters of positive growth, according to the Direct ... via MarketingVOX
Mar 5, 2008 | PR-inside.com
New MPower-Heller Consulting Partnership Helps Nonprofits Optimize...
“Heller makes our growing network of very strong partners even stronger. Having this caliber of talent and expertise is increasingly important as more nonprofits chose our solution to run their organizations, especially for CRM and fundraising.”
Heller Consulting is the latest company to join MPower's fast-growing partner program, MPowered Partners. via PR-inside.com
Mar 4, 2008 | TMCnet
Eastman Kodak Company: Two New Targeted Sales Modules in the KODAK...
“These resources make it possible for printers to truly understand the needs of specific customer groups.”
RDATE:04032008 Boston, MA -- Print service providers looking to expand and grow their digital print businesses will benefit from the two newest vertical market programs added to the KODAK MARKETMOVER Targeted ... via TMCnet
Mar 4, 2008 | Printing News
Konica Minolta Announces Extensive bizhub PRO C6500 Customer Implementation
Konica Minolta today announced that seven of its bizhub PRO C6500 production print systems have been successfully implemented at The Ready Group, an interactive direct marketing firm located in Pembroke, MA, ... via Printing News
Mar 3, 2008 | Earth Times
Brady Corporation Acquires DAWG, Inc., a Direct Marketer of Sorbents and Facility Safety Products
Brady Corporation has announced that it has acquired DAWG, Inc. of Terryville, Conn. via Earth Times
Mar 2, 2008 | Neatorama
Stop Junk Mail? That'll cost you
The Consumerist reports that a customer who requested Comcast cable to stop sending direct mailers found a $1.99 "change of service" fee on his bill. via Neatorama
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