Direct Mail News Archives

“When we looked at the research, it became clear that, by extending the program, we could expect a significant share of preference increase.”

The Hilton Hotel has expanded its no blackout dates policy to all members of its HHonors loyalty program. via DM News

“It's all about getting the right message to the right person at the right time.”

Spending on direct mail in the United States continued to grow in 2007, climbing 5 percent from 2006 to total $58.4 billion in aggregate investment, according to a white paper recently released by Winterberry ... via DestinationCRM

Posted in Marketing by Wendy Maynard on the January 30th, 2008 Whether you are trying to reach a decision maker in a corporation or a specific type of consumer, direct mail is one of the most powerful ways to ... via Kinetic Ideas

“Creative professionals are using envelopes in ways never seen before and consumers are responding”

New On-Line Resource for Direct Marketers, Creative Professionals Posted by: philcrosby on Monday, January 28, 2008 Direct marketing and design professionals now have an exciting new on-line resource for ... via PNNOnline

January 28, 2008 Auto companies spent $8 billion on direct marketing advertising in 2007, which translated into $77.8 billion in sales. via Brandweek

Back to the Start LEAD GENERATION HAS long been the name of the game in business-to-business. The lengthy, complex decision cycles that precede most B-to-B purchases and the relatively high cost of many ... via DIRECT Magazine

“This goes to show that being just a direct marketer or just a VAR is probably not the way to go. I think you need to offer the solutions capabilities of a VAR combined with the efficient logistics engine of a DMR to compete effectively.”

Insight Enterprises's purchase of Calence brings the Tempe, Ariz.-based direct marketer more than one of the country's largest Cisco Systems solution providers. via CRN

Version 2.0 marks the first major release in over a year, Leopard ready, and is now offered in two flavors: Basic and Pro. via Software Journal

Hedrick Data is a growing force in the Direct Mail and Telemarketing List Industry. via PR-inside.com

“Within three months we've become a community of nearly 400,000 strong, opting out of more than five million unwanted catalogs--that's about 60 million catalogs in a year.”

Mailing catalogs to American households has long been a major component of many direct marketing campaigns. via Know More Media

In the face of otherwise daunting marketplace challenges - including a substantial postage rate increase, higher raw materials costs and heightened competition from low-cost interactive media - U.S. direct mail ... via Printing Impressions

“We are very happy to join forces with Direct Media”

Based in Greenwich, Connecticut, Direct Media is one of the premium blue chip brands in the direct marketing industry. via TMCnet

Block and tackle. InfoUSA , which got a boost last year from its Super Bowl ads , is planning to bulk up its marketing database business again, the company said Wednesday. via CNET News.com

“But it is clear that Ron Paul is truly a principled conservative in the grand tradition of Robert Taft, Barry Goldwater, and Ronald Reagan.”

Jan 22, 2008 8:35 AM , By Ken Magill Though Ron Paul's campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well -- at times ... via DIRECT Magazine

When I started my career, direct marketing was treated somewhat like the black sheep of the advertising world. via BtoB Magazine

“It's no longer a small art company.”

Lisa Bayne made her first purchase from The Guild more than a decade ago. Now she's running the Madison-based direct marketer of home decor furnishings and gifts created by artists. via Madison.com

“We are confident that Rastar can fully take advantage of PrintNet's ability to offer their customers more sophisticated direct mail programs that drive satisfaction, loyalty and new customer acquisitions.”

January 14, 2008 - ' Boston, Massachusetts and Appenzell, Switzerland - ' GMC Software Technology, the standard in personalized communication, today announced that Rastar, Inc. via OutputLinks

“If you look in my background, I have extensive experience in the financial and transportation industries, and those are big segments that Acxiom services”

Acxiom Corporation's new CEO and president, John Meyer, said that he will grow the company incrementally, rather than make sweeping changes. via DM News

CALABASAS, CA, January 16 / MARKET WIRE/ -- Kingsbridge Marketing Partners, serving direct marketers as an industry-leading list provider, has been selected by Hispanic Yellow Pages of America, Inc. via TMCnet

“We are excited to be able to offer our clients the opportunity to access this new source of telephone-validated B2B respondents through Greenfield Online.”

Powered by infoUSA data, the panel, which will be known as "infoUSA Small Business Trendsetters," will give B2B product and service providers un-matched insight into the valuable opinions of small business to ... via PR-inside.com

Customized predictive models provide a process that evaluates each new, incoming lead, and then automates important marketing decisions. via IMedia Connection

NATCHITOCHES Direct mail expert Hal Malchow, pollster Whit Ayres and communications consultant Michael Sheehan will be the first three speakers in the Winning Communications Lecture Series which begins Thursday ... via KALB-TV Alexandria

To get the full benefits inherent in a personalized marketing initiative, it takes more than just finding a printer with digital equipment. via DM News

Rebecca Williamson, who as direct mail manager for the News-Journal Corp. oversees its custom-design direct mail products, has been promoted to direct marketing manager, the company said. via Daytona Beach News-Journal Online

This week, the House Commerce Committee heard testimony on a bill that gives the people of New Hampshire a choice to end unwanted direct mail solicitations. via Concord Monitor

You're tired of getting unwanted mail, phone calls, emails, credit card offers. You will be glad to know there are some ways to turn off-or at least slow down-the flow of offers that come at you from all ... via AARP Bulletin

“You can opt in to a company or a charity, you can opt out of a company or charity, or you can opt out of all the organizations' mailings.”

For those who are sick of junk mail packed inside their mailboxes, there's now a way to keep the mailman from delivering it in the first place. via WTOV9

“We developed this idea to give marketers a unique and distinct way of promoting a sale or special event”

Direct mailers are always looking for an edge to their promotions. Hi-Tech Marketing Solutions, based in Pompano Beach Florida, has developed a new proprietary promotional idea to give them that edge. via Automotive

This blog contains assorted news and commentary on the fundraising profession and philanthropy gathered by the AFP Fundraising Resource Center. via AFP Blog

“Chuck's proven ability to develop strong teams, refine market strategy, and creatively target high growth direct mail segments, make him a perfect addition to Vertis”

Vertis Communications announced today the appointment of Charles Miotke as president, direct marketing. via Printing News

“We started the blog to easily communicate with our industry peers who are Web 2.0 savvy”

The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, ... via Quick Printing

“Testing needs to be used ... and tracking to determine what's working and what's not.”

Direct marketers are nothing if not intuitive. After all, these are people charged with divining what consumers want or need, often before the individuals themselves come to the realization. via BtoB Magazine

Sample of direct marketing by drug companies. Two Canadian market research groups completed a study which concluded: pharmaceutical companies spent twice as much money on marketing than research and ... via Guerrillanews.com

As most readers know, I write articles for Daniel Szuc and Apogee . We've just released my latest article The punchline is that direct marketers depend very heavily on data and metrics. via WebWord

The Institute of Direct Marketing has advised small and medium enterprises to combine internet, direct mail and other marketing mediums for maximum effectiveness. via Mad.co.uk

Retailers and direct marketers of all types unleashed huge price cuts Wednesday, from semiannual storewide sales to deep designer discounts of 40 to 70 percent off. via Women's Wear Daily