Direct Mail News Archives

"We are extremely pleased to be identified once again as one of the top sales employers in America," said Vin Gupta, Chairman and CEO of infoUSA. via PR-inside.com

Did you know that offline lead generation doesn't need to be expensive? You can now propel your sales curve to greater heights. via Buzzle.com

By Brian Whiteman When pressure surfaces to boost sales, direct marketing materials often present a logical fit. via Sales & Marketing Management

It ' s official. Next year, the U.S. Postal Service will make effective two new requirements that could greatly increase the costs of direct-mail processing for some businesses. via Business Wire

Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. via BNET

Over the last few weeks, Xerox Corporation has taught customers a variety of new ways to grow their business and boost profits through a series of Thought Leadership Workshops at its Gil Hatch Center in ... via Quick Printing

“Direct-mail campaigns can be called 'the art of losing money in small amounts,' ”

Click the image to view an interactive chart. This feature requires a newer version of Macromedia Flash Player and javascript-enabled browser. via Christian Science Monitor

Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. via BNET

“I know exactly what my advertising buys me. I just don't trust the tracking and measurement of our direct marketing.”

Better Question: With All the Data-Focused Minutiae That Have Become Part and Parcel of the Function, Do you Even Want One? The change in the CMO's job description that we've seen over the past 10 years has the ... via Advertising Age

“MKTG Services not only compiles data, but also develops new marketing solutions that will complement Acxiom's existing capabilities”

Acxiom Corporation has expanded its consumer and business data assets and marketing capabilities within small and medium business markets through the acquisition of MKTG Services, Inc., an affiliate of ... via Customer Interaction Solutions

“Ricoh Business Solutions is honored to be recognized by DMA as implementing one of the top marketing campaigns for business and consumer services”

Ricoh Americas Corporation announced today that the Direct Marketing Association has awarded its direct sales division, Ricoh Business Solutions, a gold international ECHO award for its document solutions ... via Wide-Format Imaging

“We are enthusiastically committed to our Hispanic customers”

Ready-made slipcover marketer Sure Fit Inc. is courting the Hispanic market with the recent launch of a Spanish-language Web site, www.surefit.com/es , and plans for a Spanish-language catalog. via DM News

Advertising and public relations have traditionally been considered the solutions to a company's marketing challenges. via Triangle Business Journal

“MLS Data Management Solutions is providing actionable thought leadership by leveraging new technologies to increase direct marketing response for their clients. We are thrilled to have our response technology embedded into their solution.”

MLS Data Management Solutions, a leader in marketing services and database management solutions, announced today that it has entered into a strategic alliance with CognitiveDATA, a leading provider of marketing ... via Earth Times

What has the Best ROI? In this article I examine some of the best direct marketing and online marketing methods of generating sales leads and, based on the experience of 15 years in the sales lead generation ... via Buzzle.com

“The response from participants was well-beyond our expectations.”

NewPage Corporation, a producer of coated papers in the U.S., and its advertising agency, Martin Williams Advertising, received a 2007 Direct Marketing Association International Gold ECHO Award at Union Station ... via Distribution Sales & Management

“It was a question of how will I feel tomorrow about what I decide to do today?”

St. Louis Business Journal - by Gil Stuenkel Dennis Barnes Jr. took small planning steps when he established his direct mail company, Marketing Direct, Inc. via St. Louis Business Journal

“The information gathering was a learning process”

The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. via Earth Times

“This is in recognition of deserving advertising and marketing campaigns which have made efforts, and succeeded in initiating, contributing to the direct marketing industry”

The annual award ceremony, to be held here on Nov 30, aims to reward direct marketing talents and the execution of campaigns. via Theedgedaily.com

“These assumptions are more important for non-direct response media because, with direct response, everything you're spending is intended to be directly tracked, and the metric for `return' is pure sales”

Despite some soft spots in the U.S. economy, direct marketing is expected to grow next year in spending, sales, return on investment and even employment. via BtoB Magazine

“Adding an Internet component to direct mail campaigns targeting the older population may greatly increase the overall effectiveness of marketers' spending, particularly as men reach retirement and find more time to surf the Web.”

Vertis Communications today unveiled the results of its proprietary 2007 Customer Focus Tech Savvy study, which found responsiveness to direct mail via the Internet has increased over the years for both men and ... via Retail Merchandiser

“Both campaigns achieved excellent results that were driven by both creative ideas and sound strategic planning.”

Goodman Marketing Partners , a full service direct marketing company in San Rafael, Calif., announced today it is a double silver award winner in the 2007 International Davey Awards that honor creative ... via Earth Times

“Human relationships are built across all the senses”

LONDON : It sometimes seems that everything is being digitized, particularly in businesses like the media and marketing. via International Herald Tribune

“We are thrilled to utilize Impact Marketing Specialists' superior capabilities in the digital direct mail arena by providing us additional capacity for our growing needs”

Heather Tien, 714-426-0444 heather@hkamarcom.com MyPrint Corporation, a leader in providing business services software applications, announced that it has selected Impact Marketing Specialists to provide ... via PR-inside.com

Mail-order sales continue to flourish, in part because companies can attract customers without incurring overhead costs such as retail space and related expenses. via BNET

We're seeing an explosion of new technologies and advertising possibilities in handheld devices, rich media, personalized URLs, digital billboards, SEM and more. via DM News

“In the small-to-midsize destinations, targeted direct marketing online is really more of an emerging trend, rather than the norm”

What do New Orleans, Las Vegas and Rockford, IL have in common? They, like many regions in the US that are competing for domestic tourism dollars, all needed to attract new vacationers, and they all turned to ... via DM News

HONG KONG, November 8 / MARKET WIRE/ -- Cardtrend International Inc. today announced that it has appointed Chen Yu Hua to its Board of Directors. via Customer Interaction Solutions

On-demand targeting is an automated platform that applies predictive analytic techniques to the optimization of the traditional direct marketing. via DM News

“We must employ direct marketing techniques, both in the "new”

The photo is from the Lolsaur which came from PodCamp Boston and is analyzed by Chris Brogan . via Beth's Blog

By Mark Kolier, President, CGSM When you're a small business owner with a limited marketing budget, the successful direct mail campaigns of your competitors may not seem to be worth the cost. via Incentive

It's budget season, so I've been talking with clients about their plans and objectives for the coming year. via Clickz

Dedicated to business customers, the new business mapping solution is a perfect tool to simplify requests for unadressed direct marketing campaigns. via Directions Magazine

“One of the ways to counteract this [bad publicity] is to have great customer service”

The announcement last week that New York State Attorney General Andrew Cuomo had expanded his investigation of predatory college loan providers into deceptive, possibly illegal direct marketing practices came ... via DM News

“Our investments in innovation, color and services continue to strengthen our leadership in output solutions”

InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced continued global expansion, with an expanded workforce throughout the world and high profile customer wins globally. via Quick Printing

“Fedma believes that this proposal would have the effect of reducing the size and amount of direct marketing for cars and other vehicles but how exactly it would work for Web sites is very unclear”

The Federation of European Direct and Interactive Marketing has blasted European Union proposals to introduce carbon dioxide warnings on automotive marketing materials, according to wire service reports. via DIRECT Magazine