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7 hrs ago | AdExchanger.com
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
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17 hrs ago | MyPrintResource.com
IWCO Direct, a leading provider of direct marketing solutions, announced it has installed an Inveloper wrap-based finishing system at its Chanhassen facility.
19 hrs ago | Target Marketing Magazine
I have been scratching my head in astonishment with the receipt of two recent B-to-B mailings sent to me at the office ... and neither of them included a letter.
The parent company of Pep Direct in Wilton has agreed to a $24.6 million settlement to resolve allegations that it used false claims about assistance for wounded veterans to solicit $116 million in donations over six years.
Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication.
Fundraising organizations that set up charities seemingly for their own gain are on notice.
Atlanta, GA July 01, 2014 A brand-new video on Force Marketing's ForceFeed YouTube channel features Eric Mercado, the firm's National Director of Sales, discussing a case study of an effective multi-channel marketing campaign he managed for a Tier II Automotive Group.
PrimeNet Direct Marketing Solutions has successfully completed a rigorous 3rd-party audit that ensures industry-leading data security safeguards are in place.
The U.S. Supreme Court on Tuesday agreed to weigh a challenge to a Colorado law that requires out-of-state retailers to provide data on sales they make to customers in the state in an effort to encourage the payment of sales tax.
Hundreds of people wept and stood in salute as they remembered 19 fallen firefighters Monday on the anniversary of their deaths with a moment of silence and the chiming of 19 bells that echoed through a historic... Residents wept and stood in salute as they remembered 19 firefighters Monday on the anniversary of their deaths, marked by a moment of ... (more)
A direct-mail fundraising company that sent solicitations on behalf of a disabled-veterans charity but took in most of the money raised will pay $9.7 million in damages and the charity will reorganize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.
June 27, 2014 - Marketing service providers and service bureaus need to continuously look for innovative ideas and new ways to help their clients achieve even stronger results through better targeting and timing while maintaining a healthy bottom line for themselves.
Updated: Wed Jul 09, 2014 10:49 pm
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