13 min ago
Direct Mail, Not Junk Mail
In an article published in Business Info magazine, Europe's leading mailing solutions provider highlights the benefits of direct mail, as well as its pitfalls, and explains what businesses can do to maximise the impact of mailings and avoid the stigma of junk mail.
Thu Dec 12, 2013
Do Unilever's Job Cuts Signify a Rebirth of Consumer Marketing?
Last week Unilever sent shivers down the spines of marketers everywhere by cutting 1,000 marketing-related jobs as part of a restructuring that had a total of 5,000 employees clogging the circuits of ResumeBuilder.com.
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We can customize Attorney Mailing List and lawyer contact list as per your target market.
Wed Dec 11, 2013
Morris County business news
Before joining the Adams family, Lisa DiFabrizio has been in the direct mail and marketing business for more than 15 years.
Centre Daily Times
Debra Leithauser named publisher of the Centre Daily Times
The McClatchy Company is a leading news and information provider, offering a wide array of print and digital products in each of the markets it serves.
Mobile marketing company wins Organisation of the Year from Direct Marketing Association of SA
Mobile marketing consultancy, Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing.
Tue Dec 10, 2013
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Xeikon Hires Ronald Shepard to Bolster Document Printing Sales Efforts in US
NV, an innovator in digital color printing technology, announced that Ronald Shepard has been appointed National Document Sales Manager and Trillium Specialist - USA.
Installation of Oc ColorStream 3900 at Hamburg, Pa. Facility...
IWCO Direct, a leading provider of direct marketing solutions, announced it has expanded the digital platform at its Hamburg, Pa.
Customer Interaction Solutions
Direct Mail: Best Practice Guide
Dublin - Research and Markets has announced the addition of the "Direct Mail: Best Practice Guide" report to their offering.
Sat Dec 07, 2013
United Airlines May Get a Dedicated Ad Agency Created By WPP
WPP wants United Continental Holdings to be the next client for which it creates a dedicated agency, including media buying and planning, digital elements and direct marketing, according to multiple executives familiar with the matter.
Fri Dec 06, 2013
MarketDeveloper Adds Pure360 Capability to Campaign Management
MarketDeveloper is delighted to announce its integration with state of the art email marketing service Pure360.
House Passes Innovation Act, Whacks Patent Trolls
The House of Representatives voted 325-91 yesterday to pass the Innovation Act, which will limit the activities of non-practicing entities that stockpile patents for process details and then file frivolous lawsuits looking for settlements from users.
Market Report, "Dover Saddlery, Inc. (DOVR) - Financial and Strategic ...
The company sells its products through its website, owned retail stores and catalogs.
Wed Dec 04, 2013
Coca-Cola's Hub Drives Real Time
For Coca-Cola, real-time response to consumers isn't new. Every can has a 1-800 customer service number that connects you - in real time - to a person on the other end with solutions.
Tue Dec 03, 2013
Investor's Business Daily
Herbalife: Belgian Court Overturns Pyramid Ruling
The ruling overturned a previous judgment by a lower court. Test-Aankoop, a Belgian consumer group, had alleged the weight loss and nutritional supplements firm was operating a pyramid scheme, a claim the company has denied.
Mon Dec 02, 2013
Recently released market study: dELiA*s, Inc. (DLIA) - Financial and Strategic SWOT Analysis Review
The company develops, markets and sells its own lifestyle brand. The products portfolio of the company includes a broad collection of apparel, swimwear, outerwear, footwear, and related accessories.
Thu Nov 28, 2013
Sales tax legislation on retailers' shopping list
Brick-and-mortar retailers and online sellers are using the holiday shopping season to step up their lobbying on a bill that would expand collection of billions of dollars in state sales taxes.
Wed Nov 27, 2013
NZ Direct Marketing Awards 2013 Finalists Announced
Marketers who are 'In Love with Response' were invited to submit their best response-driven marketing campaigns of the last 12 months into this year's NZ Direct Marketing Awards and we're delighted to announce the 2013 NZDM Award finalists.
Royal Mail benefits from energy firms' direct mail surge as profits double
The Royal Mail reveals it has made a "good start" to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.