Merkle: "Addressability Is The Future of CRM"
Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig ; 5th Finger ; Social Amp ; IMPAQT ; New Control ; and, most recently in July, Merkle's client roster currently includes big names across a variety of verticals: Geico and Travelers in insurance, Dell and Google in tech, The Office Depot and ... (more)
The power of direct mail
It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits.
Thu Aug 21, 2014
What Higher Ed Marketers Can Learn From Luxury Brands
I've always been excited by using our knowledge of how our brains work to create better marketing, advertising, and sales strategies.
Dos and Don'ts of Email Remarketing
By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective.
Wed Aug 20, 2014
Target Marketing Magazine
Dennya s Daily Zinger: When to Fire Designers and Others
This was the full-page ad from the August 17th issue of The New York Times Sunday Magazine announcing a food conference .
Mojo Launches Transaction Fee-Free Platform For Clients
BOSTON, MA / ACCESSWIRE / August 20, 2014 / Boston-based MOJO has achieved numerous 'firsts' since taking its place as the #1 eCommerce platform serving the DRTV industry.
Affinity Program with a Third Party Credit Card Processing Company
USC Aiken would provide a mailing list of potential merchant prospects who are supporters of Pacer Athletics to the credit card processing company .
Tue Aug 19, 2014
Target 8: Can charity mail be stopped?
The letters came in and the money went out. Joan Bailey's 95-year-old mother gave and gave thousands of dollars to groups who sent mailers with a good story.
MyAcxiomPartner.com Sets the Standard for Simpler, More Effective Social and Mobile Ad Campaigns
MyAcxiomPartner.com provides businesses precise audience targeting to reach consumers who will most likely take advantage of their marketing offers.
Digital Game Developer
Publishers Clearing House Selects Evergage to Boost Online Conversions
Evergage, the market-leading provider of real-time web personalization, today announced that leading multichannel direct marketer Publishers Clearing House , has turned to Evergage to deliver a personalized experience for visitors to the PCH network of sites.
Target Marketing Magazine
Should Usps Continue Consolidation, Asks Usps Oig
Exactly 23 votes. That's how many subscribers to the Pushing the Envelope Blog for U.S. Postal Service Office of Inspector General cared enough to vote on whether USPS should continue with Phase 2 of its consolidation plan.
Com-Pak Services Doubles Commingling Capacity with New Equipment Purchases
The sorters will complement the company's existing high speed sorters at its Moorestown, NJ facility.
Mon Aug 18, 2014
Exact Data Updates Database, Adds Over 2000 Records to Banking Mailing Lists
Exact Data, a privately held data broker, recently completed an update to its Business database.
Customer Interaction Solutions
Engaging Concerned Americans is a Patriotic Cause
BOCA RATON, FL August 18, 2014 Patriot Survey, an elite email list of donors of a PAC and supporters of conservative causes is now available to marketers and fundraisers seeking to reach people who view themselves as strong, Constitutional conservatives who are concerned about the scandal to cover up the tragedy in Bengahzi, Libya, as noted in the ... (more)
re: Engineers aren't using social networking for work
Too bad! You should use social networking to promote your work and your discoveries.
Fri Aug 15, 2014
Why You'll Keep on Receiving Junk Mail - and Why You Might Start Liking it
For many of us junk mail is a daily irritation. The unwelcome thud of letters, flyers and leaflets that prevent get in the way of essential mail and are destined straight for the recycling bin.
Thu Aug 14, 2014
Data-Mail Inc. Upgrades Capabilities with Six-Color Komori Lithrone G40 with H-UV
August 14, 2014 - Komori America, a premier manufacturer of sheetfed and web offset printing presses, announced that Data-Mail Inc., one of the nation's largest full-service direct mail production companies and one of the largest employers in Central CT, has installed a new six-color Lithrone G40 with H-UV .
Tue Aug 12, 2014
The 4 Elements of a Stellar Sales Piece
In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the formula you should follow for format and length in order to create a successful direct sales piece.
Target Marketing Magazine
A Direct Marketer Gags on Obamacare
They are highly paid to get inside the heads of those to whom they are writing. Copywriters think how their prospects and customers think and feel what they feel.
Sony Is Targeting Influencers' Real-Life Friends
Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers.