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Direct Mail News

Direct Mail news continually updated from thousands of sources around the net.

7 hrs ago | AdExchanger.com

The New Star Of The Shopper Marketing Suite

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Related Topix: Marketing, Direct Marketing

17 hrs ago | MyPrintResource.com

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital Platform

IWCO Direct, a leading provider of direct marketing solutions, announced it has installed an Inveloper wrap-based finishing system at its Chanhassen facility.

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Related Topix: Direct Marketing, Marketing, Printers

19 hrs ago | Target Marketing Magazine

Direct Mail Packages Without a Letter Make No Sense

I have been scratching my head in astonishment with the receipt of two recent B-to-B mailings sent to me at the office ... and neither of them included a letter.

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Related Topix: Direct Marketing

22 hrs ago | Printing Impressions

Aspen Marketing Services Installs Two Colter & Peterson Saber Paper Cutters to Meet Demand

July 9, 2014 - You have to be better than good when producing nearly 250 million pieces of direct mail annually.

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Related Topix: Direct Marketing, Earth-City, MO

Tue Jul 08, 2014

Nashua Telegraph

Parent of Pep Direct in Wilton agrees to $24 million settlement in veterans-donation scheme

The parent company of Pep Direct in Wilton has agreed to a $24.6 million settlement to resolve allegations that it used false claims about assistance for wounded veterans to solicit $116 million in donations over six years.

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Related Topix: Marketing, Direct Marketing, Non-Profit

MediaPost

HackerAgency Tapped To Create Campaign For Re-Launched Ditech

Global digital/direct marketing agency HackerAgency has been hired by mortgage lender Ditech to execute a major ad campaign -- the first since the brand's revival earlier this year.

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Related Topix: Direct Marketing, Marketing, Home, Mortgage, Personal Finance

Mon Jul 07, 2014

Business Journal

Kohl's spent more than $1B in advertising in 2013; MillerCoors spent $894M: Ad Age

Kohl's Department Stores was the 34th-largest advertiser in the United States with an estimated $1.185 billion in spending in 2013 and MillerCoors was 45th at $893.9 million, according to new rankings from Advertising Age.

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Related Topix: Retail, KSS Retail, Kohls, Marketing, Direct Marketing, Menomonee Falls, WI

Thu Jul 03, 2014

Clickz

Can Email Marketing Still Engage Your Customers?

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication.

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Related Topix: Marketing, Email Spam, Direct Marketing, Home Gardening, Home

CBS News

Facebook's emotion experiment is nothing new

Apologies about a research project at Facebook have made headlines this week. A study by the company and researchers at UC San Diego and Yale tried to see if emotions could be transferred by manipulating the balance of positive and negative posts that users saw.

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Related Topix: UC San Diego, Psychology, Science, Direct Marketing, Marketing

Wed Jul 02, 2014

Target Marketing Magazine

Fundraiser Alert: Doozy of a Settlement

Fundraising organizations that set up charities seemingly for their own gain are on notice.

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Related Topix: Life, Charity , Direct Marketing

Response

DMA Gains Headway to Close ECPA Loophole

NEW YORK The Direct Marketing Association is reporting that its efforts to reform the Electronic Communications Privacy Act have hit a milestone with 218 members of the House, both Democrats and Republicans, now supporting H.R. 1852, a bill that would create fundamental safeguards to protect marketing data.

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Related Topix: Marketing, US News, Direct Marketing, Privacy, US Politics, Republican, US House of Representatives, Representative Kevin Yoder

Tue Jul 01, 2014

Customer Interaction Solutions

Force Marketing Highlights Successful Tier II Campaign in ForceFeed Video

Atlanta, GA July 01, 2014 A brand-new video on Force Marketing's ForceFeed YouTube channel features Eric Mercado, the firm's National Director of Sales, discussing a case study of an effective multi-channel marketing campaign he managed for a Tier II Automotive Group.

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Related Topix: Marketing, Startups, YouTube, Direct Marketing

Freshnews

PrimeNet Direct Marketing Solutions earns top data security rating;...

PrimeNet Direct Marketing Solutions has successfully completed a rigorous 3rd-party audit that ensures industry-leading data security safeguards are in place.

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Related Topix: Direct Marketing, Marketing

Reuters

U.S. top court takes up challenge to Colorado sales tax law

The U.S. Supreme Court on Tuesday agreed to weigh a challenge to a Colorado law that requires out-of-state retailers to provide data on sales they make to customers in the state in an effort to encourage the payment of sales tax.

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Related Topix: Colorado, Colorado Government, US News, US Supreme Court, Tenth Circuit Court of Appeals, Direct Marketing

MyPrintResource.com

Direct Mail Still Rocks

Over the last 20 years, a number of digital tools have exploded on the marketing landscape.

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Related Topix: Direct Marketing, Marketing, Newport, KY

Mon Jun 30, 2014

WTEN-TV Albany

$25 million settlement in NY veterans charity case

Hundreds of people wept and stood in salute as they remembered 19 fallen firefighters Monday on the anniversary of their deaths with a moment of silence and the chiming of 19 bells that echoed through a historic... Residents wept and stood in salute as they remembered 19 firefighters Monday on the anniversary of their deaths, marked by a moment of ... (more)

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Related Topix: Direct Marketing, Natural Disasters, Wildfire, Fire

National Public Radio

$25 Million Settlement In NY Veterans Charity Case

A direct-mail fundraising company that sent solicitations on behalf of a disabled-veterans charity but took in most of the money raised will pay $9.7 million in damages and the charity will reorganize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

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Related Topix: Direct Marketing

Target Marketing Magazine

Timely Direct Mail Often Wins the Prospect

Sometimes marketers forget they don't need all the bells and whistles to make their mail pieces win with prospects.

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Related Topix: Direct Marketing

Fri Jun 27, 2014

Printing Impressions

How to Deliver High Impact Direct Mail at Lower Costs

June 27, 2014 - Marketing service providers and service bureaus need to continuously look for innovative ideas and new ways to help their clients achieve even stronger results through better targeting and timing while maintaining a healthy bottom line for themselves.

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Related Topix: Direct Marketing, Marketing

DM News

Direct Marketers Deep-Six California Data Broker Bill

After being passed by the California State Senate in May, a bill that would have hamstrung the efforts of data-driven marketers operating in the Golden State was killed by a committee in the State Assembly yesterday.

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Related Topix: California, California Government, Direct Marketing

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