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Direct Mail News

Direct Mail news continually updated from thousands of sources around the net.

10 hrs ago | Business Forms Labels & Systems

GPA's Starlight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels.

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Related Topix: Marketing, Direct Marketing

Mon Apr 14, 2014

Yard & Garden

3 Quick Mid-season Direct Marketing Tips

Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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Related Topix: Direct Marketing

MyPrintResource.com

Growth and New Markets: The 2014 Inkjet Summit

The concept is relatively simple: find prospective buyers of high-speed inkjet equipment, pay their way to a resort location, and sit them down in front of the sponsors for case study presentations and one-on-one meetings.

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Related Topix: Printers, Direct Marketing

Long Island Business News

Marketing lesson: How to build your own direct-mail campaign

Knowing all about your best customers is a key factor in targeted direct marketing.

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Related Topix: Direct Marketing

Fri Apr 11, 2014

DM News

Get a Clue-on Marketing Productivity

Too often in the world of marketing work management, managers-and even team members-feel like they don't have a clue about their team's work or productivity.

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Related Topix: Marketing, Direct Marketing, Games, Board Game

Thu Apr 10, 2014

DM News

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

If there's one thing that postal workers unions and mailers can agree on, it's that, when it comes to the U.S. Postal Service, Congress is clueless.

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Related Topix: Direct Marketing

DM News

Fast-track, Foolproof In-Market Testing

Knowing your ROI is a powerful thing. ROI and all its marketing and sales pipeline bedfellows-cost-per-lead, cost-per-sale, etc.-allow direct marketers to optimize budgets, predict leads and sales, and sustain them.

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Related Topix: Direct Marketing

Wed Apr 09, 2014

VentureBeat

3 ways to avoid creeping out consumers with big data

How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat , May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs.

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Related Topix: Direct Marketing, Marketing, Privacy

Christian Newswire

Viguerie Book TAKEOVER Rockets to #1 on Amazon Political Parties List

Maps Battle Plan for Conservative Victory in GOP Civil War It's the Primaries, Stupid! Argues Viguerie Contact: Bob Sturm or Meredith Silek, 703-392-7676 MANASSAS, Va., April 9, 2014 / Christian Newswire / -- TAKEOVER, the latest book by conservative direct marketing pioneer and author Richard A. Viguerie was released April 8 and within hours hit ... (more)

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Related Topix: US Politics, Eric Cantor, US News, Republican, US House of Representatives, Manassas, VA, Direct Marketing, Tea Party

OutputLinks

GPA's StarLight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels.

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Related Topix: Marketing, Direct Marketing

Tue Apr 08, 2014

Direct Marketing News

Finally, a Direct Mail Feelgood Story

In the aftermath of this year's historic 6% increase in postal rates, mailers have been advised by postal consultants and agency wags to enter into a kind of direct mail rehab.

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Related Topix: Direct Marketing, Duncansville, PA, Printers, Marketing

I-Newswire.com

TPG Direct-Raising the Bar in the Direct Mailing Space

TPG Direct is a front-running print and direct mailing company in the United Kingdom.

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Related Topix: Direct Marketing, Marketing, Arts, Graphic Design

DM News

Personalizing Personalization

Personalizing content has been dumbed down to first and last name. What once was revolutionary in direct marketing in the 1990s is now a given.

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Related Topix: Marketing, Direct Marketing, Google, Startups

Mon Apr 07, 2014

The Economist

What comes around...

THE internet is usually abuzz about spam, also known as UCE: unsolicited commercial email.

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Related Topix: Email Spam, Direct Marketing, Internet, Science / Technology

India Talkies

Kids negatively influenced by tobacco ads online - Indiatalkies.com

New York, April 7: An increasing number of youngsters exposed to tobacco marketing are being influenced by it, a study reveals.

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Related Topix: Marketing, Dartmouth College, Direct Marketing, Smoking, Medicine, Health

Fri Apr 04, 2014

CNN

Direct Response Marketing in the Age of Cellphones

Broadcasting marketing messages by text to customers' cellphones, or Text Marketing, is helping businesses bring customers in more frequently, according to direct-response specialist Jason Bell of Spartanburg, South Carolina.

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Related Topix: Marketing, Cellphones, Spartanburg, SC, Direct Marketing

Newswise

Nowhere to Hide: Kids, Once Protected, Now Influenced by Tobacco Marketing

More than 15 years ago, many states and tobacco manufacturers established restrictions to prevent youth exposure to the marketing of nicotine products.

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Related Topix: Marketing, Family, Kids, Nicotine, NicoDerm, Nicotine (generic), Medicine, Direct Marketing, Smoking, Health

Thu Apr 03, 2014

Examiner.com

Invitation issued to visit Publishers Clearing House HQ: A 1 in a billion chance

Publishers Clearing House Executive Vice President Deborah Holland is hoping the PCH Super Prize winner on April 30, 2014 will want to visit PCH headquarters.

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Related Topix: Social Software, Marketing, Direct Marketing, Port Washington, NY

Business Journal

How to create emails that inspire engagement and action

If you are like most of the small businesses that I work with, then there is a good chance that you've already integrated email marketing as part of your marketing mix.

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Related Topix: Marketing, Direct Marketing

Forbes.com

India Is Becoming A New Frontier In Mining Personal Data

My last article described how Indian marriage web sites publish far more intimate details about people than Americans are accustomed to, including details such as blood type and HIV status.

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Related Topix: Outsourcing, Marketing, Direct Marketing, Business News

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