Direct Mail News

This week, Google held its SEM Advisory Council meeting in NYC. While I can't share with you the product roadmap specifics or the beta products you're likely to see released soon, I can say that there are some interesting products and features worth the wait.

The two go-to components of a direct mail campaign - the list and the offer - may not change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.

When asked to rank their preferred methods of receiving marketing messages from vendors, smartFocus said the majority of respondents said that e-mail was their preferred channel of communication, followed by direct mail , then social media .

By Mike Collins Most people connect the idea of telemarketing to those folks who call you during your dinner to sell carpet cleaning.

LEXINGTON, Mass., Nov. 2 /PRNewswire/ -- Talbots, a leading specialty retailer and direct marketer of women's apparel, shoes and accessories, recently benefitted from an on-demand Web load test from Gomez, Inc .

A continued decline in credit card direct mail volume might come as something of a relief to weary recipients of the previously omnipresent offers.

Consumers are seeing far fewer credit card offers in their mailboxes, and the offers are far less attractive than they've been in recent years, according to Mintel Comperemedia.

Every business is looking to increase their sales, especially during the holiday season, well we have the solution.

Jeff Mackey - grandson of EU Services founders, John and Marjorie Mackey and son of EU Chairman Bruce Mackey - has joined the 350-person, Rockville, Md-based direct marketing production company as vice president of operations.

Direct marketer expands capabilities for mailings, publications, fulfillment October 29, 2009 - Trumbull, CT - OcA©, an international leader in digital document management and delivery, today announced that direct marketing leader Fry Communications has expanded its color personalization capabilities with OcA© digital printing.

These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.

Entries into this year's Direct Marketing Association of South Africa Assegai Awards are up 42% from 2008, which, according to organisers, is an indication that the South African direct marketing industry is in good shape and is growing rapidly, especially in today's economy where advertisers are insisting upon ROI.

October 26, 2009 - Maponics, which launched an expanded suite of ZIP Code data products in July, announced four of the latest companies to choose Maponics as their postal data provider today: Monster.com A , Zillow.com A , Lowe's A and CenterPoint Energy A . These businesses join the broad range of existing Maponics postal data users which span ...

By Gregory Gragg At Gragg Advertising, we build between 50 and 75 Web and micro sites per year and currently manage 60 sites day-to-day. These sites range from basic informational to e-commerce sites.

Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign.

JLH, a division of Complemar Packaging & Fulfillment, announced that the company has received Kodak Certified Supplier recognition from Eastman Kodak Company.

After hitting some of the overlapping parties and events Sunday night during the DMA 's annual conference - " Xerox 's rooftop networking event and the DM Buzz party at the Hard Rock Hotel's Club 207 - " I wandered back to my hotel room to find a door hanger ad from iContact hanging on my door.

The Direct Marketing Educational Foundation Awards presented on October 17 during the Direct Marketing Association 's annual conference in San Diego honored four industry executives for their leadership and vision in guiding future direct marketers.

Cloud Computing & Virtualization Expo November 2 - 4 Register Today and SAVE !.. Did you read today's front page stories & breaking news? IBM IBM Microsoft Appsense CA ExactTarget CA Intel Denodo Live Google News by SYS-CON! Packed with more than 65 tips for Demand Generation By: Ambal Balakrishnan Oct.

I'm not a member of the Direct Marketing Association, so I only know what I read about a dissident board member alleging that the organization "is managed with casual regard for the by-laws that ensure that members come first and that DMA stays a leader." According to DirectMag.com, the "dissident board member" was able to have some "reform" ...