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Direct Mail News

Direct Mail news continually updated from thousands of sources around the net.

10 hrs ago | JD Supra

United States Supreme Court to Review Ruling in Direct Marketing

On July 1, 2014, the United States Supreme Court agreed to review the 10th Circuit Court of Appeals decision in Direct Marketing Association v.

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Related Topix: Tenth Circuit Court of Appeals, US News, Direct Marketing, US Supreme Court, Colorado, Colorado Government

20 hrs ago | CNN

Is the age of Direct Mail over for charities?

A recent report has raised important questions about the future of fundraising for UK charities.

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Related Topix: Direct Marketing, Life, Charity , Marketing

22 hrs ago | AFPnet.org

This Week's Top Ten: How Storytelling Defines Your Brand

There's so much information online that you're bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.

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Related Topix: Direct Marketing, Marketing

Tue Jul 22, 2014

Response

Orgs Tangle Over Marketplace Fairness Act

WASHINGTON An apparent attempt by U.S. Senators to get backdoor passage of the Marketplace Fairness Act , which would allow states to tax remote Internet and catalog sales, has upset marketing industry organizations.

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Related Topix: Marketing, US Politics, US News, Harry Reid, US Senate, Democrat, Republican, Mitch McConnell, Kentucky Broadband, Direct Marketing

Target Marketing Magazine

Mailing List Survival Guide

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it.

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Related Topix: Direct Marketing

Adotas

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works.

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Related Topix: Direct Marketing, Marketing

Mon Jul 21, 2014

GlobeNewswire

Independence Blue Cross receives multiple awards for top-rated Medicare marketing campaigns

Independence Blue Cross received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives.

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Related Topix: Marketing, Direct Marketing

Los Angeles Times

Bank of America won't take no for a permanent answer

Bank of America customers who opt out of receiving promotional offiers have to restate their decision every five years.

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Related Topix: Marketing, Direct Marketing

Pressat

Privilege Promotions: Could the Rise of Digital be Beneficial for Direct Marketing?

Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years.

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Related Topix: Marketing, Direct Marketing

Fox Point

Postal Employees Help Stamp Out Hunger

Every second Saturday in May letter carriers in more than 10,000 cities and towns across America deliver much more than mail when they walk and drive along their postal routes.

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Related Topix: Campbell Soup, Food, Direct Marketing, Marketing

Tue Jul 15, 2014

Printing Impressions

SG360 , a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a Division of Visant

July 15, 2014 - SG360, a Segerdahl Co., has announced the acquisition of the direct mail printing company, Lehigh Direct, a division of Visant.

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Related Topix: Direct Marketing, Marketing, Wheeling, IL, Broadview, IL

BroadcastNewsroom

Experienced Entrepreneur and Publisher Assumes Ownership of Valpak of Southeast Wisconsin

Ford brings three decades of publishing, sales and advertising experience to his new venture with Valpak.

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Related Topix: Direct Marketing

Mon Jul 14, 2014

The New Zealand Herald

Small business: Advertising - Dominic Sutton, Pumpt Advertising

Pumpt Advertising was started in 2003 with my last paycheck. We initially started offering direct mail solutions, but over time the offering has extended further.

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Related Topix: Small Business, Personal Finance, Direct Marketing, Sales

Financial Planning

Why Direct Mail Still Works for Advisors

Why Clients Need Help With Family Governance Many clients don't know this area of expertise exists, but they know they need help with it, says Paul Pagnato, whose Pagnato-Karp Group works with UHNW families.

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Related Topix: Direct Marketing, Marketing

DM News

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

As the world's first national broadcasting organization, the BBC has been producing quality coverage since its founding in 1922.

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Related Topix: BBC, Direct Marketing

Fri Jul 11, 2014

Publishers' Weekly

Publishers' Graphics Buys Commerical Letter

Publishers' Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis.

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Related Topix: Direct Marketing, Marketing

Travelution

Travel agency group seeks to turn hassle of booking online to its advantage

Travel agency consortium Advantage has launched a new holiday offers system allowing members to push deals out on their websites in social media and offline.

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Related Topix: Marketing, Direct Marketing

Wed Jul 09, 2014

AdExchanger.com

The New Star Of The Shopper Marketing Suite

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Related Topix: Marketing, Direct Marketing

MyPrintResource.com

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital Platform

IWCO Direct, a leading provider of direct marketing solutions, announced it has installed an Inveloper wrap-based finishing system at its Chanhassen facility.

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Related Topix: Direct Marketing, Marketing, Printers

Target Marketing Magazine

Direct Mail Packages Without a Letter Make No Sense

I have been scratching my head in astonishment with the receipt of two recent B-to-B mailings sent to me at the office ... and neither of them included a letter.

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Related Topix: Direct Marketing

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