Direct Mail News

Gold's Gym Addresses 'Cankles' Fitness chain tackles 'fastest growing aesthetic affliction' via humorous push that includes digital and direct marketing.

The company's entry in the "Interactive E-mail " category was awarded a gold award at the 28th annual awards ceremony, held in Boston on June 10.

Interactive marketing will hit $55 billion and represent 21% of all marketing spending by 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology.

Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing .

Next > A 39-year-old Toronto woman has invested more than $10,000 in the search for her missing dog and doesn't plan on stopping until the crucial member of her family is returned safe and sound.

HUNTINGTON BEACH, Calif. , July 3 /PRNewswire/ -- XpressPrint, a leading print solutions provider in Southern California , has been named the Official Printer and is a sponsor of the Huntington Beach 4th of July Celebration.

WAYNE, Pa. - July 1, 2009 - Warren Hunter, Chairman and CEO of DMW Worldwide LLC , announced that the agency and its clients are celebrating a successful awards season, having received 23 coveted honors from the Communicator, Videographer, Hermes Creative, Philadelphia Direct Marketing Association , Healthcare Advertising, and National Mature Media ...

With thousands of auto dealerships closing across the nation and announcements of major car brands phasing out production, many car owners are alarmed about the availability of parts they'll need to maintain their vehicles.

National Savings and Investments , the government-backed savings provider, is delighted to be named as the first customer within the Government to meet Sustainable Mail environmental standards.

Tired of watching slots parlors in Pennsylvania steal away their best customers, Atlantic City casinos are fighting back with billboards and direct marketing aimed squarely at residents of the Keystone State.

Companies seeking location based solutions complete with the most accurate highly localized data now have two new places to turn.

I am a graphic artist for a direct marketing company - we are doing lots of direct mail with variable data.

Back in 1999 e-mail marketing was all the rage. It seems as today, it is getting a lot of attention again but for much different reasons.

It has been written that there is nothing new under the sun. Sometimes it feels that way when the talk turns to social media and its impact on marketing as a whole and, more specifically, any Internet marketing efforts.

The survey was taken from May 21 to June 1. According to the results, 29% of respondents said social media is increasingly taking over direct marketing efforts; less than 10% report using social networks for public relations initiatives.

The Challenge The marketing team at Pier 1 Imports chose a challenging time to launch a new campaign.

Vacation.com launched QuickEmail, which automatically sends out an e-Engagement direct email, for the supplier promotions the Vcom member has selected in advance, to that member's selected list of clients.

Anchor Software, LLC, a leading provider of data processing software for postal processing, data quality, direct marketing and document design, has announced the release of Software as a Service for use with MaxCASS and MaxMover, Anchor's United States Postal Service certified interfaces for address correction and change-of-address processing.

UPS is a SCORE alliance partner; however, SCORE does not endorse its services over other reputable services.