1 hr ago
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
If you're managing the campaign on your own, you want it to work like a well-oiled machine: send out your sales piece, intrigue prospects and make sales. Unfortunately, it's just not that simple.
5 hrs ago
Target Marketing Magazine
Nuts & Bolts - Direct Mail : Start Fundraising Planning Now
Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales.
5 hrs ago
Excalibur Direct Marketing celebrates 40 with $40,000 in grants to local nonprofits
Excalibur Direct Marketing, founded by J.D. Wilson, is giving $40,000 in marketing services to area nonprofits to mark the company's 40th year. As it turns 40, Winston-Salem-based Excalibur Direct Marketing is making a mark on the area nonprofit community by offering $40,000 in pro bono marketing services to a selection of nine organizations.
Mon Sep 15, 2014
Business Opportunities Weblog
SlotGuard: Stop Junk Mail Before It Hits Your Mailbox
If you are like many people in the US, you are probably sick of seeing junk mail stacked up inside your mailbox. For many people, it just means taking an extra trip the the garbage can to throw it all away.
Personable, Proactive, Powerful
As Greg Renker prepares for a rare public discussion of Guthy-Renker's marketing vision, he shares his thoughts on direct response's past, present and future. "We are clearer now about our responsibility to meet the future than ever before," says Greg Renker, founding partner and co-chairman of Guthy-Renker LLC, based in Santa Monica, Calif., and with offices in Palm Desert, Calif., near the homes of Renker and co-founder Bill Guthy.
Sun Sep 14, 2014
(SALES) Where Is The Money?
In my last Radio Ink blog, I mentioned that radio is not a zero-sum game and that it's not other radio stations that are your competition, it is other media. Do you know who your competition is? Here's a test.
Fri Sep 12, 2014
In a Recent Update, Exact Data Cleans Existing Records, Adds New Ones ...
Exact Data, a privately owned Chicago company recently completed an update to its compiled database of business-to-business records. Already containing over 54 million records, millions more were added overall.
[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
Don't miss Marketing and Media News to go>> with @Bizwazza Every Thursday at 9am For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show . Guests may be interviewed live in 2OV's Cape Town studio, or may call in via Skype from anywhere.
Thu Sep 11, 2014
First-Time Franchisee Assumes Ownership of Charlotte, N.C. Valpak Territory
As a former Valpak sales representative, Neeley brings 25 years of advertising sales experience to the business. With this territory, she will mail Valpak's signature blue envelopeto 300,000 homes, and growing, in "I am thrilled to own my first Valpak after being with the company for so many years," said Neeley, Valpak of franchisee.
Tue Sep 09, 2014
Fund Development Director - Diocese of Juneau
Catholic Diocese of Juneau Fund Development Director Scope of Position: The Director of Development will report to the Bishop of the Diocese of Juneau and is responsible for leading and managing the fundraising efforts supporting the Diocese and its parishes and missions. He/she is accountable for successfully planning and implementing all areas of fundraising, including but not limited to direct mail campaigns; securing individual, corporate and major gifts; donor cultivation and relationship building activities; planning donor events; and identifying grant opportunities and working with Diocesan staff to write and submit grant applications.
West Virginia Metro
Postal Service tries to regain ground
In an age of electronic media, the United States Postal Service is determined to keep direct mailings relevant. Tuesday the Appalachian/Greater Kanawha Valley Postal Customer Council got together in Charleston at the main post office downtown for their annual meeting.
Customer Interaction Solutions
Exact Data, a Direct Marketing Data Broker, Has Added New Records for Timeshare Owners Mailing Lists
Chicago, Illinois September 09, 2014 Exact Data, a privately owned provider of direct marketing database products, recently completed an update to its compiled consumer files, adding thousands of records to Timeshare Owners Mailing Lists. In addition, Exact Data has cleaned its entire database, now containing over 242 Million consumer records.
Mon Sep 08, 2014
Editorial Director-Online Integrated Product Development & Content Strategy
Goal: To build out revenue-driving multi-channel products with key authors and talent and fill online direct pipeline. This position reports to the Deputy Publisher and is the key bridge between direct, trade, and launching Rodale Wellness with a compelling mix of new products as well as wanted launch marketing.
An Post launch 'game-changer' Admailer
An Post has today launched a new initiative with Admailer.ie that aims to transform the way small business owners target new customers. Announced by leading entrepreneur Ramona Nicholas, the initiative aims to offer SMEs what An Post says is a ready-made and effective marketing tool proven to increase sales.
The John Roberts Co. Partners with Trish Witkowski of Foldfactory.com ...
The John Roberts Co. Partners with Trish Witkowski of Foldfactory.com to Offer Customers a Year-Long Series of Publications, Workshops and Tools MINNEAPOLIS - September 8, 2014 - Starting this fall, The John Roberts Co.
Customer Interaction Solutions
MGI Chosen to Manage Mailing Lists for Financial Planning Association
Alexandria, VA September 08, 2014 Marketing General Incorporated has been chosen list manager for the direct mail list of the Financial Planning Association , effective September 1. The Financial Planning Association is the principal professional organization for Certified Financial Plannera professionals, educators, financial services providers, and students who seek advancement in a growing, dynamic profession. FPA members adhere to the highest standards of professional competence, ethical conduct and clear, complete disclosure to those they serve and take part in FPA's One Connectiona for professional education, business success, advocacy and community at the national and chapter levels.
Direct Mail Remains Impactful
From social and email to mobile and display, digital has changed the game for marketers-especially for those who include direct mail in their marketing mix. However, even with the ongoing rise of digital, marketers continue to rely on direct mail to cut through the noise; after all, direct mail is a physical medium that provides one-to-one communication with potential and current customers.
Sat Sep 06, 2014
Customer Interaction Solutions
Exact Data Carries Out Database Maintenance and Hygiene, Adds New...
Chicago, Illinois September 06, 2014 Exact Data, a privately-held data broker out of Chicago, has recently completed an update to its business-to-consumer records. The firm completes monthly maintenance and hygiene to its database in order to ensure that their data represents the most current consumer information available.
Fri Sep 05, 2014
Xeikon to Showcase 'Suites' at Graph Expo
Xeikon will demonstrate its "Suites," which include a Xeikon digital color press, and also the print media, software and workflow products, consumables and tools required for a true end-to-end digital printing product. Xeikon partners with other leading manufacturers in the industry in the development of its Suites.a a Xeikon will exhibit direct marketing/direct mail applications on its Document Production Suite.
Ballantine Launches New On-Demand Print Portal
The site allows marketing professionals, business owners, and anyone who wants to get their business noticed to have printed materials created fast. From bookmarks and business cards to large format banners, Ballantine's on-demand print portal has products to meet the needs of any business.