Dr. Tantillo, who has a marketing blog ( http://blog.marketingdoctor.tv ) did a post last week on Buffett (in a winner/loser post that contrasted him with WaMu).
Dr. Tantillo blogs from a branding perspective, and posits that any company must stay true to its brand's 'core features' to succeed--and that Buffett has done just that, in his personal as well as his professional life (i.e., still lives in a modest home in NE).
"A successful brand 'discovers' and refines its core features until they hum and are reflected perfectly in its actions and marketing."
Here's a link to the full post: http://blog.marketingdoctor.tv/2008/09/26/bra...