If Go! filled every seat on every flight, charging $166.00 one way with an extremely generous 20% profit margin, it would still take 10 years to make back the millions they lost driving Aloha out of business. When Mesa stepped into the Hawaii market their stock was in the $12 range, now it is in the $.20 range and falling. How's that for a business plan. That is what the CEO's get paid big bucks for and the flying public now has to suffer. One of the best airlines was replaced with one of the worse on record. Where did these guys get their educations? If you are planning to fly Mesa make sure you have a backup plan...just in case.