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Apr 2, 2008

Interactive Media Tools and Lessons From Editor and Publisher and Suburban Newspapers of America

If you're a suburban or community newspaper (Or any newspaper - major metros welcome), media industry vendor, advertising agency or media buyer who needs to know about or wants to talk about the online evolution of newspapers, you'll want to be in Las Vegas May 13. The line up for this conference includes:

A Borrell Associates seminar on Selling Online Using Market-specific Research.

E-commerce Revenue Solutions - Own Your Own Marketplace presented by Sara Wilhelm of Lawrence (KS) Journal-World and Ben Hall of Cape May County Herald, two newspaper executives who've built and now license dynamic online marketplace products;

Social Networking, How to Build it, Grow it and Bring in the Big Bucks, by Mary Lou Fulton, VP of Audience Development at the Bakersfield Californian (home of Bakotopia, Northwest Voice, and others)

NewspaperNext Update, WickedLocal.com , presented by Susan Karol, executive director of the SNA Foundation, and Anne Eisenmenger and Kirk Davis of Gatehouse Media New England.

Small Newspapers, Big Opportunity - Serving Readers and Advertisers Through Search Marketing, presented by media marketing consultant and former Knight Ridder executive Amy Rabinovitz, Jeff Rapson of Search Initiatives, and Eric Nelson of R&R Properties, the largest advertising agency in Nevada.

Second day breakout sessions hosted by SNA include presentations on...

Managing Citizen Commentary, by Andrew Langhoff, SR VP for Ottaway Newspapers; John Humenik, publisher of the Arizona Daily Star and Dale Peskin, co-founder of IFOCOS and producer of the International We Media Conference;

Five Things you Should do in 2008 to Immediately Improve Your Web site - prsented by Peter Zollman, founding principal of the AIM Group and Classified Intelligence, LLC;

Engaging and Growing Audience at the Local Level, presented by Susan Karol, Executive Director of the SNA Foundation.

This annual event is a "must-attend" for community newspapers and those who work with them.

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