Advertising News Archives

“A lot of breaches are due to inadequate information handling, such as laptop computers with Social Security numbers on them that are lost”

A look at some major data breaches disclosed in 2007: - Discount retailer TJX Cos. via Arizona Daily Star

“As a result of its acquisition, Google will control access to an enormous share of publisher inventory”

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick's advertising network to peer into competitors' traffic - a position the FTC apparently ... via Adotas

A look at the monetization of social networking sites, and the interest advertisers are starting to pay to niche social network sites.

Here's a very creative way of advertising for job candidates. The U.S. army has created a video game and is hosting an event in the Phoenix metro area.

“Scale enables the herd to counter malware authors' strategy of spraying huge volumes of unique malware samples with, in essence, an Internet-sized sensor network.”

In response to the growing threat of customized malware, security vendors are starting to utilize customers' computers as information collectors The rise of customized malware is forcing security software ... via ComputerWorld

The FBI's most wanted bank robbers, violent criminals and terrorists will soon appear on 150 digital billboards in 20 cities nationwide.

The agency has teamed up with Phoenix-based Clear Channel Outdoor to begin airing mug shots following a successful test run in Philadelphia that led to several arrests.

One of those arrests was that of a man suspected in the fatal shooting of a Philadelphia police officer, the agency said Thursday. He was captured in Florida as a result of exposure on the billboard, the FBI said. Read more

South Africa News.Net Thursday 27th December, 2007 Tata passenger vehicles have found a huge market in South Africa. via South Africa News.Net

“As more digital networks are deployed across the country, they will soon be an indispensable tool for reaching the traveling public in all national as well as local emergencies and, most importantly, for Homeland Security initiatives”

Clear Channel Outdoor said today that it will display FBI "Most Wanted" messages on all of its digital billboards across the country. via News Max

Southland merchants were crying all the way to the bank this holiday season, as the estimated 3.6 percent increase in Christmas sales nationally was a smaller increase than in recent years, but did not include ... via Daily Breeze

“Working to alleviate human suffering around the globe, regardless of race, religion or geography, is the mandate of the foundation set by my grandfather ... and now reinforced by my father.”

Hotel magnate Barron Hilton will give $2.3 billion, the bulk of his fortune, to charity, officials said Wednesday. via MSN Money

Holiday celebrations have many important ingredients - family, friends and good times. via ZanesvilleTimesRecorder.com

Take a look at how Rain Bird combines YouTube video capabilities with holiday spirit as advertising and marketing tools.

Clear Channel Outdoor said Monday that it will display FBI "Most Wanted" messages on all of its digital billboards across the country. via Kansas.com

RDATE:21122007 Dublin: Research and Markets has announced the addition of "The Middle East - Bringing the Vendors to the Contact Center Mountain " to their offering Introduction Middle Eastern society is ... via TMCnet

Business - Chet - 0 Comments Tags: Google , privacy , FTC , Doubleclick , behavioral advertising Not Rated - Rate This! Nearly lost in the news about the U.S. Federal Trade Commission's approval on Thursday of ... via POE News

“There clearly has to be some education that goes on here”

Fueled by rapidly declining average selling prices, an exploding supply of content and a vigorous consumer appetite, growth in high-definition television sales continues to accelerate this holiday season. via My ESM

“This ain't 'The Da Vinci Code,' folks, and the reason you can tell is that it's actually quite entertaining”

Moviegoers delivered Disney a Christmas gift by pushing its "National Treasure: Book of Secrets" to the top of the North American box office this weekend, according to industry estimates Sunday. via The Sydney Morning Herald

Google's new Knol product - what it's all about and how it compares with Wikipedia. Robin Good found this article written by content management guru John Blossom. Blossom is founder of Shore Communications, Inc.

“We will closely watch these markets and, should Google engage in unlawful tying or other anticompetitive conduct, the Commission intends to act quickly”

" - " US regulators Thursday cleared a plan by Google to buy online advertising giant DoubleClick, a tie-up that has sparked concerns about privacy risks. via Times of Oman

“Iowa should focus on increased (energy) conservation steps and more fuel efficiency to reduce demand for electricity before it constructs new coal-fired power plants”

Sending a clear message to state officials and presidential candidates, nearly four out of five Iowans -- including 69 percent of Republicans, 86 percent of Democrats and 79 percent of Independents -- think ... via ENN.com Environmental News

“Their biggest problem is the backlog of applications they've got to build”

Microsoft's Silverlight will vie with Adobe for market share in the burgeoning RIA space Every good general knows that even the biggest army is useless if you can't get it on the battlefield. via Infoworld

Park Centre Development and the Cattaraugus Empire Zone Corp. on Thursday announced a deal that will bring a new call center and hundreds of jobs to Olean. via Buffalo News

Tribune Company, parent company of the Los Angeles Times, Chicago Tribune, and the Chicago Cubs, as well as numerous other newspapers, is now privately owned. What this portends for the papers is hard to say as major metropolitan newspapers struggle with dropping print advertising revenue and circulation.

The good news, however, is the savvy newspaper executives are growing their online presence with robust interactive and engaging tools. Smaller suburban and community newspapers, such as the 2400+ that belong to the ever-growing Suburban Newspapers of America, http://www.suburban-news.org, are holding their own and standing out as the resource of choice in the local marketplace.

For more information on how these community papers are faring, and the robust advertising and news products they offer see http://www.suburban-news.org/downloads/SubPub/Dec07web.pdf

Google has finally gotten US court approval to purchase DoubleClick. Now all that is left is for the European Union (EU) to okay the buy.

From the Local Onliner blog of Peter Krasilovsky of the Kelsey Group, you can hear a recap of one of the best Interactive Local Media conferences you'll find anywhere!

I was there for ILM:07 and you should be there for ILM:08 if you care about the Web.

This post offers links to important presentations on local search, keyword targeting, SEO and other online Web advertising and marketing tools and best practices. http://www.localonliner.com .

A new way to Sellaband, through Amazon and crowdsourcing. How the world of advertising does evolve!

This is brought to you thanks to Michael Ingram's Ingram 2.0 blog on the site of the Globe and Mail.

This paid search article is a good find, not only because of the tips and guidelines themselves, but because of the source that led me there. To give credit where credit is due, Robin Good's blog, on breaking new media news, is a must-read for those who have to know and want to understand the world of advertising.

Visit Robin and his wisdom at www.masternewmedia.org .

Denis O'Brien's media group, Communicorp, plans to sell the Donegal-based radio station, Highland with a price tag of around E14m. via Business World

Company spokesperson Kerr Arthur said that the trend for convenience foods shows no signs of slowing, while consumers still want products "which don't compromise on quality and taste." Baxters seems to be on ... via Bakery & Snacks

“There's still a cultural divide between Apple consumers and the rest of the computing world, and that's especially apparent when it comes to the way they interact with music”

Fifty percent of Mac users pay to download music compared to just 16 percent of PC users, according to market research by the NPD Group. via IPod Observer

“Leo's extensive industry background, global experience, and strong management and communications skills make him the perfect person to lead PMEG USA”

The corrected release reads: LEO FRANCIS APPOINTED PRESIDENT, PUBLICIS MEDICAL EDUCATION GROUP USA Publicis Healthcare Communications Group today announced the appointment of Leo Francis to President, Publicis ... via PR-inside.com

“Besides ensuring consistency, automating access to marketing content saves sales time”

BOSTON, MA, December 19 / MARKET WIRE/ -- The relationship between sales and marketing departments has traditionally been a fragmented one; however, as companies focus on ways to increase sales effectiveness, ... via TMCnet

“It is great to see VoIP News recognizing our Voice Perspective 2.0 as an innovative offering, especially as hybrid networks become more prevalent in the industry”

Keynote Systems announced the selection of Keynote's Voice Perspective 2.0 service as one of the Top 25m Innovations of 2007 by VoIP News. via SOA World Magazine

ValueAct Capital Partners LP will pay $1.1 million to settle charges that it violated provisions of a federal anti-trust law in its purchase of the stock of Catalina Marketing Corp. via Tampa Bay Business Journal

“Our Client recognized our ability to leverage their internal resources and drive incremental growth at a lower cost than otherwise would have been possible. We are pleased they have awarded us this significant piece of their global business.”

Rainmaker was awarded the two-year contract extension based on the success of the pilot program for lead development services it has had in place with this Client over the past year. via Earth Times

A coalition opposing Google's $3.1 billion merger with DoubleClick renewed charges of conflicts and threatened possible legal action over a decision by a regulatory chairman not to recuse herself from reviewing ... via Media Info Center

I previously covered Omniture, Concur, Right Now, Taleo, and Citrix as part of the Enterprise 3.0 series. via Seeking Alpha

The media company that owns MTV, Nickelodeon and Paramount Pictures said Wednesday that it will now advertise online through Microsoft Corp. via RedOrbit

“What do you think of the so-called 'surge', that is the sending of 25,000 more troops into Iraq, earlier this year?”

As 2007 draws to a close, the Bush administration ' s main Iraq offensive, the surge of the sending of additional troops to Iraq earlier this year, is not getting the bad marks from the American public that it ... via Business Wire

“We've seen a tremendous uptick in Apple shipments”

Following news that Apple's latest OS, Mac OS X 10.5, sold better in its first month than any other Apple OS update, IDC analyst Richard Shim said that it's hard to tell whether Apple's switch campaign has ... via NewsFactor Network

“Proactively contacting the customer, keeping them informed and explaining the process at each step can soften the impact of a particularly long claim process -- enhancing customer confidence and satisfaction with their insurer.”

When filing an insurance claim, the time it takes to repair the damage has a major impact on homeowner and auto insurance customer satisfaction, according to the J.D. Power and Associates 2007 Insurance Claims ... via The Auto Channel

“Are they concerned about Americans' privacy, or are they going to give Google a pass?”

Two privacy groups are stepping up the pressure on the U.S. Federal Trade Commission, saying the agency has an obligation to consider privacy concerns as it prepares to rule on the antitrust implications of ... via ITworld

The Broadcasting Commission of Ireland has approved the purchase by businessman Denis O'Brien's Communicorp group, of Dublin-based radio station FM 104 on the basis that it is sold to an independent third party ... via Eircom.net News

“It was kind of weird at first”

One man and one woman still have "A Shot at Love with Tila Tequila" -- and viewers are very interested. via Post-Bulletin

“I believe it is time for me to move up and let Tom take charge of running the company”

December 17, 2007 TBWA Worldwide today said Tom Carroll would succeed Jean-Marie Dru as CEO of the Omnicom Group-owned network. via Brandweek

Omnicom Group, the largest owner of ad agencies, detailed its plans for helping to improve the ad business' record for hiring minority employees. via Crain's NY Business

“Ultimately we will have to arrive on common standards”

European lawmakers plan to take the unusual step of pressing antitrust regulators next month to look at privacy concerns raised by Google Inc.'s intended takeover of online ad tracker DoubleClick. via The Oregonian

“We simply did a bad job with this release, and I apologize for it”

Forget about gleaning leadership lessons from the likes of Attila the Hun or Alexander the Great. via Forbes

“Our research has discovered that top performing enterprises are more likely to leverage third-party expertise in the form of outsourcing”

BOSTON, MA, December 12 / MARKET WIRE/ -- Organizations seeking to improve corporate performance often look to Business Process Outsourcing services to streamline business processes and improve operational ... via TMCnet

“We reaffirm our objective to be profitable by early calendar 2008”

Competitive Technologies, Inc. today announced that the financial results of the first quarter fiscal 2008, ending October 31, 2007, were a net loss of $2.6 million, or $0.32 per share, compared to a net loss ... via PrimeNewswire

Digital rights groups opposing the Google proposed acquisition of Doubleclick formally requested Wednesday that Federal Trade Commission chair Deborah Platt Majoras recuse herself from the review, after ... via Privacy Digest

“We see a great synergy in working with Patni team members given their expertise in data management and our best-of-breed products and knowledge of the data quality market.”

Trillium Software , a business of Harte-Hanks, Inc. , and a leading enabler of Total Data Quality solutions , today announced that it has entered a relationship with Patni Computer Systems , a leading global ... via Earth Times

“Our new mark and brand line symbolizes the increased diversity of our solutions and of the role we continue to play as a trusted independent company helping connected businesses the world over manage and improve the online customer experience.”

Dan Berkowitz, 650-403-3305 dberkowitz@keynote.com or Roaring Communications Dan Cahill, 917-617-0106 dcahill@roaringcommunications.com Keynote Systems , the global leader in on-demand mobile and Internet test ... via PR-inside.com

Restaurant chain IHOP is poised to name VitroRobertson, San Diego, as agency for its advertising account, executives familiar with the situation said. via Advertising Age

BMW Financial Services of North America, LLC ranked highest in satisfaction with initial consumer leases for luxury nameplates in the J.D. Power and Associates 2007 Consumer Financing Satisfaction Study ... via The Auto Channel

“The dynamics of the Web analytics market will be interesting to watch in 2007 - 2008 as it continues to outpace software sales growth, the culmination of pending acquisitions takes place and new product introductions are made.”

Omniture, Inc. , a leading provider of online business optimization software, was recognized as the leading Web analytics provider by revenue and market share in a recent report published by IDC , an ... via Earth Times

“The growing consumer demand for connectivity is driven by the evolution of Anywhere, which is changing the scale and nature of connectivity as well as business economics and priorities for global companies around the world”

The growth and diversification of Yankee Group's client base includes international brands in the multimedia, semiconductor, communications and enterprise markets. via PR-inside.com

“We are proud of the way we handled our customer service during what was a difficult situation”

Hollywood Media Corp. , a leading provider of news, information and ticketing covering the entertainment and media industries, reported today that the Company's Broadway Ticketing division, which includes ... via TechWeb.com

“The "Hyper-Disrupted IT Industry”

Tighter credit, rising home foreclosures, and plummeting consumer confidence are catching up to IT. via InformationWeek

“Bill helped to create a new model in the media services world through the establishment of Magna Global, the first agency offering to pool the consolidated media power of our clients to get a better understanding of the marketplace”

Media industry big Bill Cella, who formed the first unit that pooled the clout of big advertisers to get better pricing from media, will depart Interpublic Group of Cos. via Advertising Age

Chagrin Falls broker sentenced for manipulating stock prices A Chagrin Falls broker was sentenced Thursday to 33 months in prison for manipulating stock prices. via The News-Herald

“Working with VitroRobertson, we'll continue to drive sales by evolving the current 'Come hungry. Leave happy' campaign to a new level of success.”

December 14, 2007 By Gregory Solman Just days after completion of a review in which VitroRobertson was given creative chores on IHOP's $80 million ad account, marketing director Craig Silver is leaving the fast ... via Brandweek

“U.S. And Global IT Spending And Purchases In 2008: Will The Grinch Of A Slowing US Economy Steal The Presents Of A Stronger 2008 IT Market?”

In its new report, Forrester Research has revised its earlier predictions downward in fear of an oncoming recession Forrester Research has revised projections for IT investment in 2008 down from previous ... via Infoworld

Listed in: News Tags: Microsoft , Activision , Sony , NPD Group , 770 , NPD O 7 November was indeed a great month for the video game industry in the U.S., as the NPD Group's report show software sales increased ... via PSP Sony PlayStation Portable

“More new-vehicle buyers are viewing video on the Web, and advertisers could benefit from staying on top of this growing trend.”

While the number of consumers visiting some larger video-sharing Web sites has grown considerably since July 2007, various smaller video-focused Web sites may prove more effective in reaching new-vehicle buyers ... via The Auto Channel

Since its release last June, business users who've purchased the device for their personal use have been requesting that their corporate IT departments support it. via ITWorld Canada

“With Blackstone's outstanding track-record in debt and distressed investing, we are confident that we can benefit our new fund's investors by capitalizing on current conditions in the credit markets”

Private equity titan Blackstone Group said Thursday it has raised a $1.3 billion fund aimed at capitalizing on from the credit market turmoil. via Fortune

“It won't be an overnight success,'”

Standing in line at the airport? You can pay your bills. Afraid you bled a checking account dry? Check the balance while shopping at the grocery store. via The Tennessean

The Associated Press With the season now over for ABC's Dancing with the Stars , CBS waltzed to a ratings victory last week. via South Florida Sun-Sentinel

Two consumer groups have asked a federal official to recuse herself from an antitrust review of Google Inc.'s $3.1 billion purchase of Doubleclick. via KESQ-TV Palm Desert

“Your warm initial invitation followed by Google's chilly response to a proposed visit by committee counsels is disconcerting”

A House Republican on Wednesday sent a letter to Google Inc., asking the Internet search company to provide more information about its search practices and targeted advertising. via The State

“We are forecasting dynamic growth for 2008 as we focus on adding new partners, selling additional products into our current base and expanding our Book With Points and AirIncentives programs.”

Loyalty rewards specialist Points International Ltd. is forecasting its 2008 revenue will more than double to a range of $65 million to $75 million. via Penticton Herald

“As the automotive landscape becomes increasingly competitive, features such as a panoramic glass roof will help differentiate our products from the competition.”

Hot on the heels of the new Ford Bullitt Mustang and the new Shelby GT500KR, America's favorite muscle car drives into its 45th anniversary year sporting a new factory-installed glass roof. via Muscle Mustangs & Fast Fords

“By making it easy for sales people to quickly understand trends and what's changed in their forecast and pipeline, Cloud9 Analytics finally creates a compelling reason for the sales field to use their company's CRM system”

The prestigious Stevie Award for the CRM Implementation and User adoption category was jointly presented to Cloud9 Analytics by The Stevie Awards, hailed as "the business world's own Oscars" by the New York ... via PR-inside.com

“Online application activity for customers of both the indirect and direct markets has increased, suggesting that buyer behavior in online financing is evolving”

BMW Financial Services, Ford Credit, Honda Financial Services and Lexus Financial Services each rank highest in satisfying customers with the new-vehicle financing process, according to the J.D. Power and ... via Automotive

“CSI: Crime Scene Investigation”

With the season now over for ABC's "Dancing with the Stars," CBS waltzed to a ratings victory last week. via MyTELUS

“U.S. bank Web sites did not score as well as Forrester had anticipated”

CIBC's client Web site got the top score based on two separate studies conducted by Forrester Research Inc. via Investment Executive