Advertising News Archives

Like we do with all Ask.com posts from Gary, click here to read about a new service. via ResourceShelf

“We believe that the Commission should act to block the deal or to impose substantial privacy safeguards as a condition of the deal's approval”

Xeon Processors Packed with Latest Server Technologies By adding more servers, the datacenter can quickly grow out of control, and bring power and cooling costs with it. via InternetNews

Des Moines-based MidAmerican Energy placed first in a J.D. Power and Associates customer satisfaction study of natural gas utilities in the Midwest. via Indianola Record-Herald

“We are reviewing those comments”

Nielsen Media Research said Thursday that it will consider whether to spike the new ratings rule that this week will allow NBC to add to its Heroes audience without reporting an hour in prime time. via Media Week

Consumers expect to double their spending on green products and services in the next year, totaling an estimated $500 billion annually or $43 billion per month, according to new findings from the 2007 ... via Environmental Leader

AskCity is the best platform for any kind of local search within no time. And now it will also bring a smile on your face as it will even save your hard-earned money. via Unofficial SEO Blog

New charges are expected to be filed by U.S. prosecutors in what is already a huge case of alleged coupon fraud. via The Post Chronicle

“Consumers who shop for a hybrid essentially go into the dealership expecting to pay a higher price for their vehicle, so it's not surprising that the gap between hybrid and non-hybrid shoppers rejecting models due to price is minimal”

Despite the fact that import vehicles make up nearly 49 percent of the U.S. auto market, the country of origin still plays a crucial role in consumer choice of which make and model to purchase, according to the ... via CanadianDriver

A new customer service call center is expected to bring more than 200 jobs to Omaha. via Columbus Telegram

“The intriguing piece to me is as consumers we're all bombarded with about 3,000 brand impressions every single day”

A local startup company wants to give about 200 Spokane-area households free, 47-inch high-definition televisions next year. via The Spokesman-Review

A handful of new series got the jump on the fall TV season, none as successfully as Ken Burns' epic miniseries about World War II. via SouthFlorida.com

“There's total freedom to act in 'Second Life,' which requires individual responsibility. It's very American. Almost everything is OK, including evil.”

Japan's advertiser Dentsu Inc.'s Ken Aihara shows the company's "virtual Tokyo" in "Second Life" at the company headquarters in Tokyo, Tuesday, Sept. via Myrtle Beach Online

Now on, all of Yahoo's global, mobile properties will stick to Mobile Marketing Association EMEA guidelines . via Unofficial SEO Blog

“We've got to keep Arbitron's feet to the fire to make sure this transition is as smooth as possible”

Radio tunes in electronic ratings By SETH SUTEL AP Business Writer NEW YORK -- Radio advertisers who for years complained about the low-tech way of tracking listeners are getting what they asked for and more: ... via Belleville News-Democrat

Senators expressed no outright opposition to Google's $3.1 billion purchase of online advertising firm DoubleClick at a hearing focused on the deal's potential threats to competition and consumer privacy. via PE Hub

“The truth is, we all expected something like this because, just like the governor said in the debate, that guy's got no plan, he's got no qualifications, he's got no idea what he would do if he accidentally got elected.”

Barbour takes issue with Eaves ad Governor calls TV spot untrue THE ASSOCIATED PRESS JACKSON -- Republican Gov. via Sunherald.com

Categories: Corporate strategy , Web 2.0 , Search , Google , Advertising Tags: Google Inc. via ZDNet Blogs

“Chavez's sanctuary city for criminal illegal immigrants.”

ALBUQUERQUE, N.M. -- A billboard company has refused to allow ads criticizing Albuquerque Mayor Martin Chavez, and a state Republican Party activist is crying foul. via KOAT.com

Traffix Inc., an interactive media company based in Pearl River, said this morning that it has an agreement to be acquired by New Motion Inc., an Irvine, Calif., company that provides online entertainment ... via The Journal News

A former Ferris Baker Watts broker has pleaded guilty to helping a client carry out a multimillion-dollar stock manipulation scheme.

Stephen J. Glantz, who left Ferris in 2005 after stints in the firm's Ohio and Maryland offices, accepted a plea agreement that recommends he serve between 27 and 33 months in prison for one count of securities fraud and one count of lying to investigators about his role, according to a U.S. attorney in Cleveland. He was arraigned in Cleveland yesterday and is free on bail. Read more

A Senate hearing Thursday could reveal how much congressional opposition is developing to Google Inc.'s controversial $3.1 billion acquisition of online advertising firm DoubleClick Inc. via PE Hub

The broadcaster GMTV has been fined a record 2m by the media watchdog Ofcom for "gross negligence" after it repeatedly allowed viewers to enter phone-in competitions after the lines had closed. via News.independent.co.uk

“We know parents understand that talking to their children about using the Internet is a really important thing to do”

By Dana Ford

LOS ANGELES (Reuters) - Most U.S. parents said their children had encountered "issues" like bad language, sex or advertising online over the past year, but they are not stopping their kids' Internet use, according to a new study.

A survey by market researcher Harris Interactive of 411 parents of children aged between 6-18 who use the Internet found 71 percent admitted their child had encountered at least "one issue" with the Internet within the past year.

But four out of five parents said the Internet helped their children in school and only three in 10 parents -- or 31 percent -- said their children spent too much time online. Read more

“But some of the feedback has pointed out that there could be unintended consequences.”

The company that measures TV viewership announced a significant expansion Wednesday, saying it would triple the number of 'Nielsen families' over the next four years to keep better track of new ways of watching television.

Nielsen Media Research said it wants 37,000 homes, with 100,000 people, reporting on its viewing habits by 2011. That's about triple the current sample size of 12,000 households with 35,000 people.

'The larger you make it, the more stable the data, the more precise the data,' said Sara Erichson, executive vice president for client services at Nielsen North America, 'and that's a very important thing for the industry, which uses this information for currency.' Read more