Advertising News

Persuasion Notebook offers quick hits on the business of persuasion from The Globe and Mail's marketing and advertising reporter, Susan Krashinsky .

If restaurants operated like pharmacies, bread and pasta would be kept behind the counter as controlled substances.

The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman.

In 2012, airlines raked in more than $6 billion in baggage and change fees, solely accounting for a 3.7 percent profit margin, according to WTOP .

Providers of online advertising services in the China market generated total revenue of CNY18 billion during the first quarter of 2013, falling 14.5% on quarter but growing 28.3% on year, according to China-based consulting company Analysys International.

" Beardvertising " is a brilliant idea thought up by Lexington, Kentucky-based advertising agency Cornett-IMS allowing men with fuzzy beards to earn money by placing miniature billboard-like ads in them.

The two mills will merge with two other Wisconsin paper mills under new ownership, becoming Wisconsin's biggest papermaking company by employment.

Formerly part of Ten Alps Communications, the agency provides strategic and creative direction across a range of traditional and digital platforms to clients in the grey market, health, marine and travel and leisure.

The complaint filed in Michigan federal court not only accuses the popular social network of lifting one of Eminem's songs for the April launch of a new application called "Facebook Home," but tells the story of how Facebook's advertising company attempted to use Eminem to attract the liking of Mark Zuckerberg , and how, when threatened with ... (more)

Guessing Google's future direction is a bit like trying to predict the path of a flock of birds: Tracing the trajectory of any one bird provides scant guidance, but there's little question the whole flock is headed north.

Yahoo has confirmed widespread reports that it will acquire the popular blogging service Tumblr, and also promised not to "screw it up." The deal is worth about $1.1 billion, nearly all in cash.

StockCall.com Provides Stock Research on The Coca-Cola Co., Pepsico Inc., Monster Beverage Corp., and Dr Pepper Snapple Group Inc.

On a promo that she released on her website Thursday, the former Real Housewives of New York star reveals that she's 'the queen of too much information." The daytime show, which is executive produced by Ellen DeGeneres , is heavily targeted at women.

In 2008, new vehicles with four-cylinders made up 40 percent of the market, according to market researcher R.L. Polk & Co.; today, they are 53 percent of the new-vehicle market.

Once you become an Apple user, you stay an Apple user. That seems to be the main conclusion drawn from a recent survey done by market research company Forrester Research.

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its A 3m UK ad account as it looks to expand the brand.

The longest-running comedy series in UC Riverside history continues Wednesday, May 22, at the UCR Barn when four touring comics perform in the eighth edition of the "Comedy Apocalypse". Headlining the show is Rory Scovel, who has become a favorite in the festival circuit, performing at Montreal's Just for Laughs Comedy Festival, the Vancouver ... (more)

's stock had its "hold" rating reiterated by investment analysts at Northland Capital Partners in a note issued to investors on Monday, Analyst Ratings Network reports.

Gulf Bank has announced that it has donated KD 6000 to the Kuwait Association for the Care of Children in Hospitals as part of its ongoing commitment to provide charitable support to medical institutions across Kuwait.

In 2012, airlines raked in more than $6 billion in baggage and change fees, solely accounting for a 3.7 percent profit margin, according to WTOP .