Advertising News

Friday, 10 July 2009, 4:14 pm Press Release: Television New Zealand 10 July 2009 TVNZ accelerates digital path with appointment of AimProximity as its lead advertising agency TVNZ announced today that AimProximity will take over from Saatchi & Saatchi as the lead advertising agency on its business.

Just over 31 million people in the United States watched the Michael Jackson memorial on television.A Nielsen Media Research says thata s a smaller audience than for Princess Dianaa s funeral or President Barack Obamaa s inauguration - but ita s still impressive in todaya s TV world.

On television and on the Internet, tens of millions of viewers tuned in to Michael Jackson 's star-studded memorial service on Tuesday, making it one of the most watched farewells in history.

Katie Price is reportedly heading to Hollywood to launch an acting career. The 31-year-old glamour model and mother-of-three - aka Jordan - spent time in Los Angeles with husband Peter Andre earlier this year before they announced their split, and now the Sun reports she is in talks about acting roles with US talent agencies.

And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years - meaning marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014.

Rampant vendor consolidation, the rise of SaaS and other factors have prompted Forrester Research to add 11 entries to its "Enterprise Software Licensee's Bill of Rights," a list of privileges the analyst firm believes customers should be entitled to throughout the software selection, implementation and production lifecycle.

When General Motors executives are asked whether the company really can be revived after bankruptcy, they'll quickly point to the Chevrolet Malibu, and it's easy to see why.

JetBlue Airways recently took the top award for customer satisfaction among low-cost North American airlines for the fourth year in a row- the result of the J.D. Power and Associates 2009 North America Airline Satisfaction Study .

FORT MYERS: A new billboard put up in Fort Myers hopes to keep motorists from talking on the cell phone while driving.

Just under 31 million people in the United States watched the Michael Jackson memorial on television.

A widespread and unusually resilient computer attack that began July 4 knocked out the Web sites of several government agencies, including some that are responsible for fighting cyber crime, The Associated Press has learned.

Three of the 'Real Housewives of New York,' from left, Alex McCord, Jill Zarin and Bethenny Frankel.

Old home: Marsh & McLennan Companies will leave its home of 10 years, Prominence, for the new Two Alliance Center tower, also in Buckhead.

Robert Louis-Dreyfus, the man credited with rescuing Saatchi & Saatchi from the brink of bankruptcy in the early 90s, has died, aged 63.

A St. Louis medical center has started a new program to treat babies with life-threatening conditions while they're still in the womb.

A new study from Harris Interactive says that television ads are considered the most helpful to Americans, while Internet banner ads are the most ignored by the public.

NEW YORK For the second time this year, Publicis Groupe media agency network Zenith Optimedia has downgraded its 2009 global and North American ad spending forecasts.

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers.

A 16-year-old boy has been arrested on suspicion of murdering a man following an attack in Lancashire.

As evidence of the company's success in delivering world-class services for financial institutions' non-core operations, Diebold, Incorporated was listed among the International Association of Outsourcing Professionals 10 best outsourcing providers within the services industry in the recently released 2009 Global Outsourcing 100 rankings.