Scion News Archives

Associate editor Allyson Harwood is beginning to warm up to our long-term Scion .

Among the popular products introduced by Scion over the past five years are the xD hatchback and the tC coupe .

This month's five-year anniversary of the Scion brand begs the question: is Toyota's youth division too old to be cool? When Scion was launched with the '04 xB and xA, they presaged a new generation of ...

When Scion launched in 2003 with 105 California dealerships selling the boxy xB and compact xA five-door , many doubted that Toyota's attempt to create an entirely new youth brand would survive.

Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching today and costumed "street teams" ...

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Cubist revival: Nissan outfunks Scion with a well-rounded box In anticipation of the U.S.-spec Nissan Cube's likely debut at the Los Angeles auto show in November and to follow up speculation that it will be in ...

"Bold Moves" is Ford's outgoing advertising line. Trouble is most of the cars that came to market under that slogan, weren't. Solid efforts? You bet.

Although second from the bottom of the Toyota model lineup, the 2009 Toyota Corolla inherits tech that goes all the way up to Toyota's high-end Lexus brand.

It began the moment that I unlocked the doors. One minute, I was alone, standing next to a boxy little Japanese-market Nissan in a grocery store parking lot.

Click above for 91 high-resolution images of the new Scion xD Toyota and Honda have battled it out as the greenest automaker these last few years pretty much no matter how you look at it.

Toyota Motor Sales , U.S.A., Inc., today reported May sales of 257,404 vehicles, a decrease of 7.9 percent from last May, on a daily selling rate basis.

Marketers say that under stress, consumers default to safe choices such as Toyota, with its reputation for quality. The xB from Scion, Toyota’s youthful sub-brand, shows safe isn’t always boring.

Here's the list 2008 vehicle brands and how they were rated for initial quality problems.

Here's a news flash for the skeptics who still believe that U.S. automakers can't compete with the Japanese on quality: Ford has just as many vehicles as Toyota that rank at the top of their respective classes ...