Jul 17, 2008
GM's recovery depends on winning over car buyers
People want small cars that get great gas mileage. General Motors Corp. is known for making top-notch trucks and sport utility vehicles. The company's survival now hinges on the difficult task of convincing buyers that its upgraded cars are just as good as its trucks and worth some extra cash.
That's essentially the business plan for the reconstituted GM, the one that is trying to make it in a U.S. market where people no longer want $42,000 Chevrolet Tahoes that get only 14 miles per gallon in the city.
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